Creative & Marketing Director

714-***-**** • **************@*****.*** • www.linkedin.com/in/gaynellelgarner • Portfolio: www.gaynellegarner.com GAYNELLE GARNER

Experienced Creative Manager, seeking a role within a marketing or creative department, focused on print production, creative design, project planning, development, and resource management to drive creative and marketing value. Areas of expertise

Brand management • Marketing campaign design, market research, e-commerce • Corporate collateral, print, and digital graphic design and creative direction • Print production • Project management • Trade show management • Event, and sponsorship management • Website, and social media advertising and market forecasting • SaaS • Strategic positioning, and media planning • Budget development, and cost forecasting • Managed concept development, creative procedure, and marketing collateral production • Event print and digital graphics • Tradeshow equipment design and maintenance • Personnel budget and coordination

Technology:

Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat, Adobe Express, Premier, XD, Audition, After Effects), Figma, SketchUp, Microsoft Office Suite (Word, Excel, PowerPoint, Publisher, Outlook, Teams, SharePoint, OneNote, Outlook Google G-Suite (Mail, Meet, Docs, Sheets, Slides, Google Ads), Visio, Workfront, Asana, Slack, Zoom, and Click-up Project Management, Tableau, MailChimp, Easy Label. Professional Experience

Tree Care Partners LLC – Creative Manager – 8/2022 to 12/23 / Creative & Marketing Director 12/2023 to current Managed and implemented marketing and communications strategies, and brand management, and increased brand awareness through targeted marketing and social media strategies. Budget planning and implementation, ROI and KPI reporting and strategy planning, advertising production, graphics, and advertising social media efforts for a developing tree and lawn care business.

• Brand and design management, marketing campaign management, graphic design, advertising production, print and digital design, corporate collateral, logo design, Tradeshow design, and management, SaaS.

• Specializing in paid and organic advertising for social media social media campaigns, communications development, content marketing management, acquisition re-brand management, local and regional print advertising, and marketing, media campaigns, market trending, forecasting, and analytics, and social media lead technology campaigns.

• Developed sales devices and tools, spreadsheets, presentations, voiceovers, video, sound, and motion graphics editing. Johnson & Johnson Vision (Kelly Engineering Services) 8/2021 – 8/2022 Graphic Design Engineer Contractor - EUMDR Labeling and Packaging

• Developed detailed illustrations for single, and multilingual labeling and CPLs, product icon creation and restoration, photography and medical illustrations, product manual, pouch, e-pil pamphlets, illustration design, and updates, package design updates, implant card design, and development.

• Produced data visualization and infographics for team presentations. WhoWhatWhy Media - Creative Director – Data Visualization 9/2020 – 1/2022 Conducted managerial oversight within a growing Creative Services department.

• Fostered and organized administrative support, directed a team of 10 designers, art directors, project managers, and administrative support, developing creative goals and building creative branding and data visualization skill sets – team building.

• Collaborated with branding, social media, marketing, and web teams, and advised on new idea development, creating promotional designs, marketing communications, and email sponsorship campaigns.

• Constructed original, data-rich, visual executions for website and social media articles, presentations, projects, and goal tracking.

• Performed voiceovers, and script development for company image introductions, and video storyboard drafts. Western Exterminator Company (Acquired by Rentokil NA) - Marketing Production Manager– 1/2020-4/2020 Led Marketing Production for North America, involving 25+ Licensed brands.

• Led marketing needs for 9K employees, administered west market and national print production storefronts. Facilitated communication improvements, storefront access, landing page features, and product availability.

• Improved relationships and coached marketing and creative teams of 45+ colleagues on project management, print production procedure, and Workfront processes. Composed project management process tools to improve communication between departments and facilitate project goals and deadlines.

• Designed 150+ print, web, and digital graphics for sales and marketing digital and print residential and commercial campaigns.

• Supervised creative project portfolio, averaging 180 projects for the North America Marketing team, broadened Workfront project management process. Developed and repurposed 72 printed sales collateral pieces within 6 weeks for a new sales division, providing the boost needed to hit the ground running.

Western Exterminator Company - Creative Design Manager – 5/2017-1/2020 Served as Creative Manager for a $106M Pest Control Company

• Designed Western’s control device map program process that led to the expansion of commercial pest control device tracking services by 25% and contributed to a 30% increase in commercial account sales. managed print production, storefront management, and affiliate brand print projects

• Supervised over 50 trade show and event programs per year, composed promotional and event materials, tracked event ROI, and developed vendor, and affiliate relationships.

• Directed over 70+ large-scale sales and Marketing creative design projects, designed 60+ marketing campaign postcards, mailers, flyers, door hangers, and brochures. Managed advertisement signage, ID badges, business card, and stationery design, Managed print storefront and inventory, developed proposals, presentations, sell sheets, catalogs, vehicle wraps, decals, magnets, stickers, digital and website ads, forms, and graphics for websites, and social media and digital display. Western Exterminator Company - Senior Creative Design Specialist – 8/1998-5/2017 Managed diverse print, web, digital, photography, and production projects for a $106 M Pest Control Company and affiliates.

• Supervised all photography and restoration, archives, badges, and ID projects. Coordinated photoshoots, managed 35+ trade shows, and events per year, and developed, and updated 250 brochures, flyers, door hangers, posters, print, and digital forms, labels, manuals, packaging designs, icons, logos, and creative enrichment projects.

• Administrated advertising ad design process for phone books, websites, newspapers, trade shows, and promotions, drove website redesign process, facilitated interactive content, sales proposals, presentations, certificates, newsletters, specialty sales tools and infographics, specialty employee contests, and empowerment projects. Managed the development of 20+ new promotional and sales aids items, distribution, and inventory.

Education:

Plat College – Cerritos, CA Advertising Design, Computer Graphics 1996 Continued Education Certification:

Talent Management - Completed July 2020 • Data Visualization – Completed Oct 2020 • UX Design I &II – Completed May 2020

• Mail Chimp – Completed Oct 2020 • Video & Animation Voiceover – Completed Oct 2020 • Figma for UX I – Completed Dec 2022

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