Marketing Manager Coordinator

Jose A. Perles Blanco

956-***-**** * **********@*******.*** * linkedin.com /i n/jose-perles-blanco EDUCATION

E.A.E (Escuela de Administración de Empresas) Joint Catalunyan Politechnic University, Barcelona, Spain M.A. in Business Administration and Sports Marketing, Graduated July 2005 Instituto Tecnológico y de Estudios Superiores de Monterrey (I.T.E.S.M), Mexico City, MX B.S. in Marketing, Graduated April 2000

Barry University, Miami, Florida

7th Semester B.S. in Marketing

TECHNICAL SKILLS

Microsoft Office Suite, AVID, SPSS (Marketing Research), Coi. WORK EXPERIENCE

METROPOLITANA DE COMUNICACIÓN, Mexico City May, 2009 - Present CEO/Owner

● Responsible for making all the managerial decisions of the company

● Responsible for overseeing the company’s overall operations

● Responsible for driving revenue and profitability

● Responsible for managing the company's organizational structure ALHUVA ENTRETENIMIENTO, Mexico City April, 2008 - March, 2009 Marketing Director Supervisor: Alejandro Hutt (CEO)

● Responsible for the Sports Marketing strategies for the company

● Developed, followed up and established the marketing plan for the 2008 Telmex World Sports Congress Mexico

● Developed, followed up and established the marketing plan for the 2009 World Baseball Classic Mexico Venue

● Coordinated and executed liaisons responsibilities (sponsors, leagues, teams, athletes, federations, media and governments)

● Joint venture and partnership accomplishments

LIGA MEXICANA DE BEISBOL (MEXICAN BASEBALL LEAGUE) Affiliated to Minor League Baseball, Mexico City February, 2006 - March, 2008 Marketing Manager Supervisors: Plinio Escalante, Alejandro Hutt (Presidents)

● Responsible for the Sports Marketing strategies for the league

● Developed, followed up and established the marketing plan for the 2006 - 2007 seasons

● Coordinated and executed liaisons responsibilities (sponsors, other leagues, teams, media and government)

● Joint venture and partnership accomplishments

● Coordinated the professionalization project for the league and teams (structure) TELEVISA BROADCASTING (“La Jugada” Sports TV Show), Mexico City January, 2001 - September, 2004 Broadcast Producer & Sports Anchor (Reporter) Supervisors : Alejandro Aguirre (Associate Producer) Antonio de Valdés & Enrique Burak (On air talent)

● Television production responsibilities (writing, editing, filming & broadcasting)

● Responsible for writing the show rundown

● Responsible for the “non soccer” sports segment production

● Liaisons responsibilities (advertisers, sales department & on air talent)

● On air talent (Sports Anchor/Reporter)

GRUPO POCHTECA, Mexico City February, 2000 - September, 2000 Sales promoter

GS COMUNICACIONES, Mexico City February 1998 - August 1998 Marketing Assistant

Academic Activity

DEL VALLE DE MEXICO UNIVERSITY, Mexico City September, 2005 - February, 2006 College Professor (Marketing & Business)

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