DALSTRA CREATIVE

Founder/Creative Lead ****–Present

• Develop and create immersive themed environments for a diverse range of clients including The Walt Disney Company, the Kingdom of Morocco, Hard Rock®, Great Wolf Lodge®, Waldorf Astoria®, Gaylord Entertainment Company/Marriott®, Holland America Group/Princess Cruises, Disney Cruise Line and petco®

• Collaborate with clients to understand their visions, transforming them into captivating and engaging experiences for relaunches, refreshes, new builds, and seasonal and special events

• Manage internal and external project teams, ensuring seamless execution and adherence to timelines and budgets

• Engage in project development and management for intellectual property and product relaunches; redesign retail interiors; provide visual storytelling for merchandise store planning and installation; concept room design, set-ups and convention product sets

• Utilized by The Walt Disney Company to apply visual storytelling and store planning to events including The Official Disneyana Convention, EPCOT® International Food & Wine Festival, EPCOT® International Flower & Garden Festival, EPCOT® International Festival of the Holidays and EPCOT® International Festival of the Arts

THE WALT DISNEY COMPANY

Visual Merchandising and Events Manager 1977–2009

• Led visual merchandising initiatives for special events, conventions, pop-up retail and promotions including The Official Disneyana Convention, Festival of the Masters, EPCOT® International Food & Wine Festival, EPCOT® International Flower

& Garden Festival, EPCOT® International Festival of the Holidays and EPCOT® International Festival of the Arts

• Developed and led a 10-person team responsible for the creative development of bi-coastal Disney signature events, conventions, store-in-a-store franchises, promotional campaigns and over 15 feature film releases in Theme Parks and resort retail locations

• Opened full Park retail locations for new properties including EPCOT®, Disney’s Hollywood Studios®, Disney’s Typhoon Lagoon Water Park and multiple Resort hotels

• Served as the project management lead for complete retail interior refurbishment projects in select Disney Resort hotels

• Oversaw the development, coordination and implementation of all retail visual event support for on-site and off-site ESPN Wide World of Sports-driven bi-coastal events for 14 years

• Additional responsibilities include set decoration, new product launch and thematic inspiration spaces, custom graphic production, and c-suite and v-suite special projects 407-***-****

BILL DALSTRA

CONTACT EXPERIENCE

ad42x0@r.postjobfree.com

PERSONAL

Self-confident, proud, bold and

captivatingly creative. Love

traveling, music, the Denver

Broncos and painting a picture

with words. Don’t love rice, snakes,

green peppers and one elusive

house mouse.

Dedicated 32 years to The Walt

Disney Company, specializing in

visual merchandising, event

planning and creative

development. Founded Dalstra

Creative, delivering innovative

solutions for themed environments.

Am a creative partner and story-

threader able to synergize across

multiple departments and

disciplines. Proven efficacy utilizing

psychology of retail store and

visual design from the guest

perspective. Highly effective global

logistics and project manager.

PORTFOLIO

View at dalstracreative.com

LINKEDIN.COM/IN/BILLDALSTRA

PROFESSIONAL

Creative Concept Development,

Creative Direction, Collaboration

and Client Relations, Budgeting and

Resource Allocation, Vendor

Management, Set Direction, Art

Direction, Mentorship, Leadership

SKILLS

Contact this candidate