RUBEN ARAYA ** Tulip Lane, Colts Neck, NJ ***** ad3zpz@r.postjobfree.com

732-***-****

Professional executive with vast experience in business development, sales, marketing and account management. Motivated problem-solving leader with the ability to build a profitable business .Professional with a proven record of successfully launching several global brands, divisions, companies and products. Proficient in English, Spanish, Portuguese, Italian, French. Microsoft Excel, Word, Office, Power point, Avatar presentations, retail math. ABS and AS-400, inventory systems.

Ysabel Mora 2021 - Present President of Sales - US and International divisions - Ysabel Mora is a multi dimensional company with products and categories for the entire family. Also specializing in swimwear, outerwear and high-end Yoga-wear. With a current annual business of approximately $24m USD.

● Performed monthly sales forecasting and competitive analysis to determine brand performance

levels and the need for new product developments and modifications on an annual basis

● Managed and negotiated door planning, product assortment, gross margin and

profitability

● Heightened brand awareness levels and drove profit margins through negotiations with GMM-

DMM; product assortments, pricing structures, sales allowances and monthly promotions

● Direct all aspects of export sales operations and travel throughout Europe, Latin America and

North America

Jantzen Brands Corporation 2018 - 2021 Vice President of Sales - US and International divisions

● Performed monthly sales forecasting and competitive analysis to determine brand performance levels and the need for new product developments and modifications on an annual basis

● Managed and negotiated door planning, product assortment, gross margin and profitability

● Heightened brand awareness levels and drove profit margins through negotiations with GMM-DMM; product assortments, pricing structures, sales allowances and monthly promotions

● Direct all aspects of export sales operations and travel throughout Europe, Latin America and North America.

● Accounts include, Walmart, Sam's, JCP, Kohls, Macy’s, Target, Liverpool, Copel, Venus, ZARA.

Fleet Street Ltd. 2015-2018 Director of Sales- Cyn & Luca, Gloria Vanderbilt, Derek Lam, Sam Edelman, Rachel Roy

● Performed monthly sales forecasting and competitive analysis to determine brand performance levels and the need for new product developments and modifications on an annual basis

● Interacted with licensee in merchandising, design input, sales and operations

● Managed and negotiated door planning, product assortment, gross margin and profitability

● Heightened brand awareness levels and drove profit margins through negotiations with GMM-DMM; product assortments, pricing structures, sales allowances and monthly promotions

● Managed all aspects of export sales operations and travel throughout Europe, Latin America and North America.

● Accounts include, Walmart, Sam's, JCP, Kohls, Macy’s, Target, Liverpool, Ripley, Harrods, ZARA.

Caribbean Joe 2008-2015 Director of Sales- Caribbean Joe – Private label Missy swimwear

● Performed monthly sales forecasting and competitive analysis to determine brand performance levels and the need for new product developments and modifications on an annual basis

● Interacted with licensee in merchandising, design input, sales and operations

● Heightened brand awareness levels and drove profit margins through negotiations with GMM-DMM; product assortments, pricing structures, sales allowances and monthly promotions

● Accounts include, Lord & Taylor, Macy's, Belk, Kohl’s, ZARA, Liverpool

JLO by Jennifer Lopez VP of Sales- Jennifer Lopez – Private label 2002-2008

● Managed retail sales analysis, door planning, profitability and merchandising

● Performed monthly sales forecasting and competitive analysis to determine brand performance levels and the need for new product developments and modifications on an annual basis

● Directed sales teams in the US, Europe and South America

● Managed operations of flag ship stores in Moscow, Panama, Mexico and Chile

● Created an exclusive partnership with Macy's in the US and El Corte Ingles in Spain; managed sales, product penetration, advertising input and profitability

Warnaco/ Ralph Lauren Vice President Swimwear and Active wear 1996-2002

● Managed specialty and department stores and sub-agents

● Managed and negotiated door planning, product assortment, gross margin and profitability

● Generated a volume of $22.5 million in new business

● Accounts include, Macy's, Bloomingdales, Neiman Marcus, Lord & Taylor, Nordstrom, EBW, Ralph Lauren world-wide

Education: 1994-1995 Florida International University/ Bachelor of Arts, Business Administration 1992-1994 Miami Dade College/ Associates of Arts, Business Administration

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