Social Media Direct Mail

I’m a dynamic social media and marketing communication specialist with extensive strategic experience. I have a proven track record with social media, direct marketing, packaging and branding programs. Strong analytical skills.

Areas of Expertise:

Manage Social Media Channels

Direct Mail

Database Marketing

ROI Generation

Project Management

Creative Development

Printing / Fulfillment

Website Development

Email Campaigns

CORE COMPETENCIES:

Social Media & Marketing Strategic Planning

oInstagram Meta

oX LinkedIn

Marketing Communication

Direct Response Campaigns

Branding

oDevelopment and Management

Tradeshow and Event Planning and Execution

RFP Implementation and Execution

Competitive Creative Analysis

CAREER HIGHLIGHTS:

Social Media: Increased followers by 50% within 45 days. Content creation, social media analysis, social media planning, create relevant content, increase your social media footprint with organic followers (post, follow and respond), collect and review metric and make the following adjustments. Instagram and Facebook qualified.

Direct Mail: Responsible for mailing 5.5 MM to 6 MM monthly. Accountable for itemizing a $3MM monthly budget. Instrumental in producing 72,000 acquisition leads per year or 6,000 leads per month. Responsible for lowering the cost per piece from $0.42 to $0.342.

Creative Development: Direct mail packages, brochures, postcard, print ads, website development and communication collateral. Create projects starting with the interview process until final sign-off. Responsible for producing quarterly competitive creative analysis.

Brand Management: Develop strategic branding campaigns (Exclusive OEM vendor for Radio Shack and 3M), new product development (Safe Escape), creative direction, trade show director

Client Management: Client and vendor communication, create strategic marketing programs that integrate both direct response and branding principals, developed grassroots local marketing programs to increase client brand community awareness.

Leadership:

Managed up 2 Districts (15+ stores) with over 150+ employees.

Relationship Marketing: Responsible for creating marketing programs which produced an additional 2,500 leads per month. Developed branded local marketing collateral for the field.

District Management/Business Building: Responsible for bringing District to plan an average of 10 out 12 months a year. Responsible for bringing the OC area from -2% to +13% within 4 months. Increased ADT to $55+ from $40. Opened new stores in CA, AZ and LV. Turned South Coast Plaza form a negative position into the #1 Sales Volume store in the company; producing 20% above LY. Work with Store Managers to develop their core competencies; recruitment, training and development

COMPANIES:

2019 – Present IndulgN Skin Therapy, Shimmer the Glowworm – Brand and Social Media Manager

2017 – 2018 Beyond Fifteen – Office Manager and Content Creator

2010 – 2016 Starbucks/Teavana Corporation - OC District Manager/ TLA LAX & AZ District Manager, Store Manager (South Coast Plaza)

2007 – 2010 Healthcare Success Strategies (HSS), Coto De Caza, CA - Senior Account Manager – Independent Contractor

2001 – 2006 Countrywide Home Loans/ Full Spectrum Lending, Pasadena, CA - Marketing Manager, Direct Response and Relationship Marketing

2000 – 2001 ChoicePoint Direct, Huntington Beach, CA - Program Manager

Skills: Excellent eye for detail, people oriented, goal directed, energetic team player Computer: Microsoft Word, Excel, Access, FileMaker Pro, Adobe Illustrator, PageMaker, PhotoShop, PowerPoint, Acrobat Reader, Internet knowledge, both PC and Mac Proficient.

UNIVERSITY OF CALIFORNIA, LOS ANGELES

Bachelor of Arts in Sociology with a Specialization in Psychology

KAREN E. BROWN

Costa Mesa, CA 92626 949-***-**** *********@*******.***

www.linkedin.com/in/karen-brown-3006893

Social Media Marketing Brief

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