PINKY THAKKAR

LEAD (UX) DESIGNER/USER RESEARCHER/MENTOR

Bay Area, California • +1-408-***-**** • ad3xcq@r.postjobfree.com • linkedin.com/in/pinkythakkar PROFESSIONAL EXPERIENCE

Pure Storage, Santa Clara, CA Dec 2019 – Present

Lead UX Designer for Digital Transformation Team

● Redesigned multiple product billing invoice to one consolidated view for Sales,Marketing & customer

● Redesigned FISF product for Sales end to end with customer

● Designed on Workday for Employees and Managers Portal

● Helping in redesigning PURE1 next application for Pure customers related to their case, RMA, Professional services.

● Currently working on the Servicenow App migration project where I’m helping in redefining the UI layouts implementing the business requirements of our CX Customer Reps.

● Designed an end-end solution to the Lighting Salesforce Application by improving the navigation flow, persona-based design and process (From Classic to Lightning)

● Conducted a 1-1 user session with Users in Idaho, Dublin, Singapore to collect users’ feedback

● Conducted CAB (Customer Advisory Board) meetings with Pure Customers from AMERICA/EMEA and from different industries, Large/Medium/Small scale sectors to collect feedback on different services within the organization ( PURE1,Professional Services, Customer Support, PEAK, Portworx etc..) Designed the new CX Support pages with PURE1 as a new feature for customers as a one stop shop. This feature will give users a dashboard with features to access their cases, view cases, create cases, view their item etc.

Juniper Networks Inc., Sunnyvale, CA Jun 2018 – Nov 2019 Lead UX Designer

● Designed the Snap in chat for juniper.net

● Built the UX strategy and process for the team. Mentor a team of Jr. Designers on ELT program. Designed Mobile platform for Juniper.ne pages

● Created Campaign Desktop and Mobile templates for Marketing team Presented best practices within the organization

● Designed Snap in chat for global sites across Juniper.net Designed new page layouts for Partner Center

● Designed new pages for Juniper Finance Team

● Worked with vendors in conducting usability test across all projects within Juniper

● Worked with vendors in creating User Survey pages across the globe Designed Security Calculator for Security team

GE, San Ramon, CA Jul 2017– Mar 2018

Sr. Staff User Interaction Design- GE Renewable Energy (Jan 2017 – Marc 2018)

● Built the UX strategy for the team.

● Mentor a team of Jr. Designers on ELT program. Designed the Unified Digital Wind Farm Solution.

● Liaison between Renewable and GE Digital and APM team. Hands on design for different products with the team.

● Worked with BI Developers in designing Fleet Visuals on Total Loss/Production by Turbines.

● Created Renewable Energy Design Process.

● I work with Product Managers to understand User Stories and plan team resourcing accordingly

● Conducted Multiple Usability sessions with GE Internal customers to understand pain points and refine designs for a delightful experience. Presented UCD and Usability Testing team to leadership team.

Lead Interaction Design- GE Oil and Gas (Jul 2017 – Dec 2017)

● Used Predix UI Standard guidelines to great Energy applications.

● Helped convert standard paper manual into Digital technology for Service analyst working with Turbines.

● Help creating 2D, 3D models of the solutions to identify possible issues on the Turbine machine and diagnose the problem digitally rather than walking down to the machine directly.

● Help create dashboards with a view of the machine's health. Goldspot Media Inc., Sunnyvale, CA Apr 2011– Nov 2011 Sr. Interactive Design Manager

● Involved in designing end-end flow of Mi Spot platform

● Lead the offshore design and development to create usable application Conducted user testing for the platform

● Created User Standard guidelines for goldspot media

● Collaborated with Flex designer to create Flex application for Mi Spot

.

CTS Inc., Campbell/ San Francisco, CA Jul 2008– Mar 2011 Sr. Interactive Design Manager

● Created wireframes for eBay Buyer and Seller side Synchronized design matching eBay UI Standards

● Was involved in multiple usability sessions with live customers Designed Cross Merchandise, Upsell coupons, ebay Bucks Re-designed the entire Customer Support Site for eBay

● Worked closely with BNY Mellon UX Director in presenting UE process and benefits of involving UE expert from the beginning of a project.

● Helped BNY Mellon Director build a team of UX designers and Visual designers.

● Was involved in redesigning BNY Mellon site with the marketing team Created multiple email templates for identity confirmation and Credit card confirmation for eBay

● Designed wireframes for eBay retail customers

Physicians Mutual Insurance Inc., Omaha, NE Oct 2006– Jun 2008 Sr. User Interface Engineer

● Liaison between different teams with the organization Generate reports using Web Focus tool

● Conducted in multiple usability sessions with baby boomers Helped design Green Field project for Customer Service team Educated multiple team on Usability Engineering Method

● Received my CUA certification and was nominated as an Analyst of the month 2008 among other designers.

● Created Personas, User Profiles, Test Scenarios

● web based information services

● Developed software system architecture to seamlessly integrate new student information updates into existing student informational databases

● Website design using HTML, ASP, JavaScript, Cascading Style Sheets, SHTML, Cold Fusion, FrontPage

● Managed company’s intranet database

● Coordinated transition from manual to technology based data management Provided interaction services on a project basis

● Led the design look and feel of companies and client s website Prototyped low, medium, and hi-fidelity user interfaces

● Determined user needs then designed, implemented and supported all software and computer systems

● Participated in initial Software Testing implementation Firstar Communications., Chennai, India May 1997– Dec 1998 User Interface Designer

● Researched most common video store transactions

● Designed functional database prototype of a video store using Visual Basic and Microsoft Access 2000

● Created an interactive website for clients

● Course construction included the implementation of an online database of graduate theses, the creation of Hyper News group, and online signup sheet for experimenter projects using HTML and Java on UNIX system

● Interacted with client to determine their needs while designing and implementing websites CGN & Associates., Peoria, IL Oct 2005– Sep 2006

Sr. User Interface Engineer

● Designed interface and navigational system or intranet application

● Created online help using Robo Help X5 to incorporate with the website

● Created User Specification documents for designed wireframes

● Conducted Focus Group sessions, Card Sorting techniques for John Deer internal Employee Portal

● Helped design catalog for Caterpillar agents to view and order online

● Created design flows for MBRQ tool for Allstate Insurance Customer Reps Conducted Usability session for MBRQ with reps in Texas

● Created Story Boards

Satyam Computers., Bloomington, IL Aug 2001– Oct 2005 Sr. Human Interface Analyst

● Designed and usability tested GUI (Graphical) and WUI (Web) applications across multiple platforms

● Served as mentor to software user interface design specialists Worked with software development project teams

● Communicated and sold human factors and user interface design principles Conducted and interpreted HCI research to produce corporate design standard

● Developed and maintained corporate user centered design methodology Conducted front-end analysis, interviewing, focus groups, requirements gathering, and requirements validation

● Designed and developed usability tests, and provided recommendations based on test results

● Evaluated usability test results and applied findings to corporate UI design style guides

● Determined when a usability evaluation was needed: led planning, preparation, and follow-up, so that each design iteration was evaluated effectively and at the correct time

● Designed and maintained client’s website using SHTML, JavaScript, HTML, CSS

● Responsible of the Internet/ Intranet /Extranet updates of the client's website Offsite coordination with the team in building the website

● Maintained client s database using Lotus Domino

Silverline Technologies., Chennai, India/UK Jan 1999– Jul 2001 User Interface Designer

● Performed need assessment, recruited users, designed test plan, conducted tests on site, analyzed data and delivered a report with recommendations for redesign

● Created DFD’s, flowcharts, and interactive mockups to tailor website information to both user and office needs

● Balanced user feedback with client’s office website requirements to design website that placed equal emphasis on accessibility and usability Programmed new website and uploaded it to the server for client’s use Employed various techniques such as field studies, usability testing, card sorting, and heuristic evaluations

● Led software development to transfer web based information to multiple software platforms, including Windows CE and Palm OS devices

● Participated in software testing and development of assistive devices to gauge functionality of web based information services

● Developed software system architecture to seamlessly integrate new student information updates into existing student informational databases

● Website design using HTML, ASP, JavaScript, Cascading Style Sheets, SHTML, Cold Fusion, FrontPage

● Managed company’s intranet database

● Coordinated transition from manual to technology based data management Provided interaction services on a project basis

● Led the design look and feel of companies and client s website Prototyped low, medium, and hi-fidelity user interfaces

● Determined user needs then designed, implemented and supported all software and computer systems

● Participated in initial Software Testing implementation Firstar Communications., Chennai, India May 1997– Dec 1998 User Interface Designer

Researched most common video store transactions

● Designed functional database prototype of a video store using Visual Basic and Microsoft Access 2000

● Created an interactive website for clients

● Course construction included the implementation of an online database of graduate theses, the creation of Hyper News group, and online signup sheet for experimenter projects using HTML and Java on UNIX system

● Interacted with client to determine their needs while designing and implementing websites

● Participated in software testing and development of assistive devices to gauge functionality of web based information services

● Developed software system architecture to seamlessly integrate new student information updates into existing student informational databases

● Website design using HTML, ASP, JavaScript, Cascading Style Sheets, SHTML, Cold Fusion, FrontPage

● Managed company’s intranet database

● Coordinated transition from manual to technology based data management Provided interaction services on a project basis

● Led the design look and feel of companies and client s website Prototyped low, medium, and hi-fidelity user interfaces

● Determined user needs then designed, implemented and supported all software and computer systems

● Participated in initial Software Testing implementation Firstar Communications., Chennai, India May 1997– Dec 1998 User Interface Designer

Researched most common video store transactions

● Designed functional database prototype of a video store using Visual Basic and Microsoft Access 2000

● Created an interactive website for clients

● Course construction included the implementation of an online database of graduate theses, the creation of Hyper News group, and online signup sheet for experimenter projects using HTML and Java on UNIX system

● Interacted with client to determine their needs while designing and implementing websites EDUCATION

Don Bosco University, India Sept 2018

Master in Information Technology

Madras University, India April 1997

Bachelors in Computer Science

SKILLS

UX Tools: Figma, Sketch, Invision, Balsamic, Axure, Dream Weaver, HTML, CSS Hard Skills: WireFraming, Rapid Prototyping, Design Research, Storyboarding, Affinity Diagram, Workshop Facilitation, Project Management, Accessibility, User Research Soft Skills: Effective Communication, Leadership, Problem Solving, Critical Thinking, People Management, Stakeholder Management

Methodology: Agile, Waterfall

Additional Training: Six Sigma Yellow Belt, Project Management, Accessibility Training, Coaching and Mentoring, Mobile Apps for Touch Screens, Visual Design for Mobile and Tablet, Designing the Mobile Experience Awards: Department Spotlight Award, Company Spotlight Award, Certified Usability Analyst of the month

Contact this candidate