Marketing Professional

Marketing Professional

Customer Acquisition – Revenue Growth – Customer Retention

Experienced marketing professional with proven successes in integrated marketing, account management and client service excellence. Skilled in market and competitive analysis to improve brand awareness, create growth opportunities and deliver revenue increases. Strong negotiator and relationship builder. Focused leader who builds and motivates cross-functional teams to deliver operational efficiency and key results.

Selected Professional Accomplishments

Customer Acquisition

Achieved 105% of revenue goal by designing and managing multichannel marketing campaigns.

Increased online new accounts by 120% with $4M in annual loan production by leading cross-functional project management team, including internal and external business partners, to evaluate competitive environment and customer needs.

Directed the strategic development and execution of new multichannel marketing campaign to launch new personal loan product as a secondary source of revenue, surpassing income goal by 160%.

Directed development of customer “Watch List” to proactively identify changing purchasing behavior, which provided a 10% improvement in sales within three months.

Exceeded $4M annual revenue goal within 11 months across lead generation and calling campaigns.

Revenue Growth

Achieved 120% revenue growth by developing new product concept and combining two existing products into one universal product with greater consumer appeal and value.

Grew newly launched, pre-paid debit card to the largest U.S. MasterCard issued pre-paid card portfolio to 3M cardholders in two years.

Increased brand awareness and consideration by 25% within one year by directing advertising agency in the development of new product name and to reposition suite of mortgage products to better align with brand and customer alliance.

Introduced new channel of sales and obtained $5M goal in loan proceeds in first year by implementing marketing strategy with financial advisors to offer mortgage products to their investment clients.

Launched eight new marketing programs over two-year period to increase sales and assist independent financial advisors to grow their client base by 15%.

Customer Retention

Improved customer satisfaction ratings by 20% by coordinating marketing efforts with branch offices to provide better sales support and maximize customer service.

Reversed a declining trend and improved customer retention by 25% with new pricing and billing structure to better align acquisition and retention strategies.

Achieved 110% incremental client growth by developing comprehensive and integrated marketing acquisition and retention programs across multiple channels of communication.

Increased response and membership enrollment rates by 30% through product positioning, creative development, promotional strategy and list segmentation.

Redesigned website to increased web traffic YOY by 28% and overall program utilization by 12%.

Professional Experience

Live Calls Network – Harbeson, DE 2023 – Present

Affiliate Marketing Contractor

Manage and execute affiliate campaigns across multiple verticals to optimize performance and revenue. Research and source new affiliate partnerships to develop strategic and profitable pay per call campaigns.

Presidio Interactive – Ponte Vedra Beach, FL 2022 – 2023

Client Success Manager

Supported and grew client portfolio by 20% across personal insurance, healthcare and home services verticals. Utilized digital campaigns to generate data leads, calls and clicks to achieve client KPIs.

PX – New York, NY 2020 – 2021

Publisher Account Manager

Managed 125 publisher accounts on SaaS marketing platform to connect publishers and advertisers. Supported multiple verticals, including health, life, home services, auto and mortgage. Through growth and optimization exceeded $4M annual revenue goal within 11 months.

ArrowShade – Overland Park, KS 2018 - 2020

Affiliate Campaign Manager

Led onboarding, relationship management and performance-based marketing solutions for multiple affiliate partners. Managed affiliate network for short-term online loans to generate over $10M in annual revenue. Implemented successful lead generation campaign planning and execution.

ACP – Lenexa, KS 2017 - 2018

Business Solutions Consultant

Improved account management and business development of territory and book of business to provide leading technology and information management solutions to improve efficiencies and profitability.

Creative One – Leawood, KS 2014 - 2016

Marketing Programs Manager

Developed integrated marketing services and brand awareness programs for independent insurance and financial advisor clients. Led cross-functional teams to implement multi-channel marketing initiatives.

Boehringer Ingelheim Vetmedica, Inc. - St. Joseph, MO 2011 – 2013

Target Marketing Strategist

Created new liaison role between analytics, sales and brand managers to support multiple animal segments. Provided strategic direction and consumer intelligence for actionable activities to increase sales and ROI.

H&R Block, Inc. - Kansas City, MO 2004 – 2010

Senior Marketing Manager

Directed the development, project management and measurement of integrated local and national marketing programs to support 11,000 retail tax offices with a budget of $8M.

Education

MBA, Marketing – Benedictine University – Lisle, IL

BS, Marketing – Elmhurst University – Elmhurst, IL

Software/Platforms

HubSpot, salesforce, monday.com, CAKE, Ringba, Google Analytics, Tableau, WordPress, Excel, Slack

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