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Raksha Matada Gopalakrishna

Graphic Designer & Digital Marketing Specialist

Skilled designer & Digital Marketing specialist seeking opportunities in areas of Digital Marketing. Graduate of Masters in Human Computer Interaction from Indiana University. Excellent skills in Design and Email marketing. Adept at working independently and managing multiple projects.

ad3shc@r.postjobfree.com 812-***-**** Mountain House, CA tinyurl.com/rakshagraphic WORK EXPERIENCE

Marketing Digital Designer

Van Berg Insurance Services

07/2022 - Present,

Develop and manage email campaigns via Constant Contact Perform campaign testing and analytics

Design advertisements for print and digital platforms including newspaper ads, email, social media, digital ads Design training material, presentations, flyers and other material for field agents

Manage Social Media accounts to manage content, monitor and drive engagement

Design and manage company web pages

Freelance Graphic Designer

-

01/2018 - 06/2022,

Worked as freelance designer and created digital assets for various organizations

New Media and Web Specialist

Indiana University, Dept. of Education

04/2016 - 12/2017, Indianapolis

Designed several email campaigns and delivered via MailChimp. Designed social media campaigns and Managed national event related campaign analytics

Developed surveys & survey analytics for research based on inputs from students, faculty and stakeholders

Design Digital assets like Logos and print material for several National events

Designed and created motion graphic videos for department webpages and university event

Add eNews, digital storytelling and donor features to website within the IU framework

EDUCATION

Master of Science in Human Computer

Interaction

Indiana University

06/2016 - 05/2017, GPA 3.99

Interaction design practice, Interaction design methods, Interactive prototyping, Psychology of HCI, Meaning & Form in HCI, Social Computing, Ubiquitous Computing

Bachelor of Science in New Media Arts &

Science

Indiana University

01/2013 - 05/2016, GPA 3.596

Design issues in Digital media, 3D Modelling, Digital storytelling, Advanced 3D Animation, 2D Animation, Digital media imagery, Stop Motion animation, Mobile applications TECHNICAL SKILLS & COMPETENCES

Email Platforms - MailChimp,

Constant Contact

Survey - Surveymonkey,

Qualtrics, Google Forms

Graphics/ Illustration -

Photoshop, Illustrator,

Indesign

Prototyping - Balsamiq,

Axure, Invision, Sketch, Visio

Video - AftereAects &

Premiere Pro

Audio editing - Audacity

2D Animation - Flash Web Design - HTML,CSS

3D Modeling & Animation -

Maya, 3D Studio

Game engine - Unity 3D

DESIGN & RESEARCH SKILLS

Research & Requirements

Ethnographic Research - Contextual Inquiry, Interviewing, Survey, Fly on the wall Evaluative Research - Heuristic Analysis, System Usability Scale, Think Aloud Testing, A/B Testing, Usability testing, Cognitive Walk-through

Analysis

Stakeholder Analysis, Persona development, ACnity diagram, Ideation model, Sensation model

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Relevant Coursework

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WORK EXPERIENCE

UX Design/ Research Internship

Easter Seals Crossroads

08/2016 - 05/2017, Indianapolis

Created an interactive application on a virtual reality platform that can provide a face to face interaction simulation as a therapy tool for Autism Spectrum Disorder using ABA method Applied user centric approach to evaluate user needs and generated multiple design concepts

Developed low fidelity mockups using Axure and a fully functional Virtual Reality High fidelity prototype using Unity 3D engine for the Oculus Rift platform

Recruited Autism experts as part of Initial research of Human centered design and several other participants for conducting Usability test of the VR prototype

Research Assistant

Indiana University

06/2016 - 08/2016, Indianapolis

Responsible to independently research a wide range of technologies that are able to assist the blind and visually impaired (BVI) in performing day-to-day life and workplace functions and responsibilities

UI-Design Prototype Intern

Tools Group

05/2016 - 08/2016, Remote

Developed a UI Design prototype for a data analytics web application

Workflow included requirement analysis, creation of mockups, low fidelity pencil sketches and high fidelity prototype in Axure UX/UI Intern

BarterSugar Inc.

01/2016 - 07/2016, Remote

Conducted UX/UI research on the beta version of website and found several improvements

Analyzed and reported on UI and UX best practices for startups

Graphic Design Quality Analyst

Yell AdWorks

03/2010 - 09/2010, Bangalore India

Designed and reviewed the style of the print advertising content using tools such as Adobe Illustrator, Adobe Photoshop, Adobe Acrobat, Clipper, and BNW

·Collaborating with Graphic design & web design team for improving quality of Advertising content for yellow books DESIGN & RESEARCH SKILLS

Design

Storyboarding, Conceptual designing, Sketching, Paper Prototyping, Low fidelity prototyping, High fidelity prototyping PROJECTS

Two Golden Dolls - A Digital Storybook (01/2016 -

05/2016)

Created a media-rich interactive children's storybook adapted from an original story written by my mother in Kannada language Created digital illustrations by hand and added animations and audio as needed. Published the book in ePUB format using InDesign User experience design for Neighborhood Social

application (01/2016 - 05/2016)

Developed a design and high-fidelity prototype for neighborhood social application using the contextual design methodology Performed usability studies with potential users from several neighborhoods in Indianapolis

User experience Expert review for Children’s Museum of Indianapolis (08/2015 - 12/2015)

Performed a UX expert review on the website of Children’s museum of Indianapolis. Conducted Cognitive walkthrough and Heuristic analysis on the website to generate insights

Report was shared with the design team at the museum and two recommendations were incorporated into the website Usability Analysis of One.IU (08/2015 - 12/2015)

Performed a usability analysis on One.IU which was a new portal launched at Indiana University to act as a one stop shop for all needs of students, faculty and employees at the university HONORS & AWARDS

School of Informatics & Computing scholarship

(08/2016)

IUPUI Honors College Scholar (09/2014 - 05/2016)

Dean's advisory Council Senior Scholarship (05/2016) Tyler R Stull Memorial Scholarship (05/2015)

IUPUI Dean's list - Spring 2013, Fall 2014, Fall 2015 and Spring 2016

INTERESTS

Digital, Traditional and Mixed media art Photography Indian Classical dance

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