Content Writer Thought Leadership

Sarah Ulicny

SEO Expert AI Strategist Content Creator

***********@*****.*** 917-***-**** Linkedin Profile Portfolio Based in Detroit & Chicago B2B/B2C storyteller and copywriter working across digital landscapes. Executive communications expert specializing in the art, science and business of crafting high-performing thought leadership and content marketing that is both SEO- and human-friendly. Career Highlights and Key Projects:

Work Experience:

Senior Content Writer at VisitorsCoverage October 2020 – January 2024

● Managed content creation, updates & optimization

● Analyzed and improved content for SEO

● Ideated new content based on trends, keyword gaps, and competitive analysis

● Simplified complicated insurance language for customer transparency

● Proficient in basic coding, (HTML, markup, other lightweight code bases)

● Worked with various project management software including Wrike and ClickUp. Well-versed in ChatGPT and AI, WordPress, Canva, Sprout Social, Hubspot, and Figma. Video Script Content Writer at Grow with Google July 2020 – Oct. 2020

● Ideated and created video scripts for UX course

● Edited and ensured continuity across modules

● Preserved brand and voice consistency

Google June 2016 – March 2020

Content writer for Newsstand tab of Google News

Balanced stakeholder expectations with users’ needs to create on-brand stories

Built off trends and hard data to create unique UX consistent with Google’s voice

Helped users get from point A to point B as efficiently as possible

Wrote clear, creative signpost copy for easy app navigation:

Easily navigated various databases, dashboards, design and presentation software including Office 360, G Suite, and Sketch.

Writer, CEO and CTO Thought Leadership

Represented C-level professionals toward the press with original thought leadership. See Forbes,

Newsweek, and The Washington Post.

In-demand Professor of Writing

Mentored students in creative and college writing at Columbia University, Pace University and Manhattan College. Taught the craft of writing across multiple levels of expertise.

Content Writer/Lead for Google

Led a team producing content for Google News.

Wrote, edited and curated content for multiple

Google projects, garnering an aggregate of over

10 million clicks. Created content strategy for

country-specific markets. Ensured voice and

brand continutity for Grow With Google

Producer, Bedford / St. Martin’s

Early career producer for a nearly 200-year-old

publishing house, supporting development of

35 titles a year, during a seminal time of

transformation for the industry.

Team Lead & Information architect for the Australia and Great Britain markets

Created:

● Localization workflows to meet each market’s specific needs

● Content hierarchies informed by user metrics and country-specific considerations (seasonality, cultural differences, language nuances, national trends, interests and news)

● Original ways to present a limited catalog of content

Collaborated with product, engineering and design teams to enhance UX

Edited content for other country-specific markets to ensure quality.

As content writer for Related Picks:

Wrote 35-character descriptions for varied content carousels

Created, edited and tested copy for a variety of Google projects including news summaries for Google Home, Google Search and Google Newsstand.

Editorial subject matter expert, innovating style guides and training documents Writing Professor (Columbia Univ., Pace Univ., Manhattan College) Sept. 2012 – June 2016

● At peak, managed 5 classes (100+ students) each semester.

● Sole designer of curricula for three levels of college writing.

● Prepared lesson plans, developed prompts for critical discussion, and inspired lively debates.

● Led essay workshops and provided individualized feedback for every student on every draft. Publications/Cool Stuff:

● Served as the Senior Editor at large for the newly-relaunched Northwest Review

● Published an essay on xoJane, sparking significant user engagement.

● Earned a content strategy certification online through Northwestern University.

● Published a short story on the Ampersand Review, receiving numerous clicks and shares.

● Wrote several other articles for various sites.

● Named a grantee by the Barbara Deming Memorial Fund

● Finalist, Glimmer Train’s Winter Fiction Open & Philadelphia Stories Annual Fiction Contest

● Acquired a literary agent and went on submission for my novel, The Winter Machine. The book received significant attention from major publishing houses and a couple near-yeses.

● Volunteered for the New York Writers Coalition (NYWC), leading a therapeutic writing workshop for people with various mental impairments.

● Volunteered to teach creative writing to high school students.

● Navigated a career in tech and communications as a self-starting Person with Disabilities

(hearing impairment, spastic diplegia cerebral palsy) without being exploitative. Education:

Columbia University

MFA, Creative Writing – Fiction

Awarded a merit fellowship and a teaching fellowship. Studied fiction under Joyce Carol Oates, Jonathan Dee, Gary Shteyngart, Ed Park, Sam Lipsyte, Stacey D’Erasmo, and Heidi Julavits. Michigan State University

BA, English Literature (with Film minor)

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