MARIA F PORTILLO

Los Angeles, CA ***** 480-***-**** ad3rls@r.postjobfree.com

WWW: linkedin.com/in/mariafportillo

SUMMARY

Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization.

SKILLS

Budget Oversight

Copyediting and Proofreading

Research

Content Development

Technical Writing

EXPERIENCE

Workflow Analysis Report Writing Skills Data Tracking Data Review

Data Analysis

Business Management

05/2023 - Current Senior Process Executive- Data and Cognizant Digital Operations Cognizant & Google Bard - Remote

Write content, research, edit and validate data pertaining to AI and machine learning for client

(Google) projects

Score AI responses for content quality based on client guidelines Provide feedback on ways to improve systems and machine learning programs Create internal training materials and provide 1:1 feedback to overseas partners. Developed and implemented process improvements to ensure efficient workflow. Conducted process assessments to identify areas of improvement in business operations. Ensured accuracy of data collected during process execution stages. 12/2015 - 05/2023 Digital Content Strategist, Producer Arizona PBS/KAET - Phoenix, Arizona

Generated stories for digital websites, edited, and repurposed television programming for digital audiences

Acted as an in-house consultant for the digital team, providing feedback and oversight of website efforts

Guided SEO strategy and content structure

Produced news reports, including finding sources, setting up interviews, and writing scripts. Created presentations to showcase strategy results, insights, and recommendations. Conducted research on competitors and their marketing activities. Prepared reports outlining findings from data analysis efforts. Wrote content related to strategies such as white papers, blog posts, press releases. 10/2022 - 12/2022 Graduate Consultant

MAMA Doing Good - Nairobi, Kenya

Worked in collaboration with ASU's Thunderbird School of Global Management and The State House of Kenya under the leadership of First Lady Rachel Ruto to assist in strategy and consolidation frameworks for Kenyan non-profit MAMA Doing Good

Analyzed data to create and implement a Theory of Change framework throughout the organization Revised digitization efforts and recommended new processes Created financial projections models using Tableau and Excel. Conducted data analysis and produced reports for clients. Developed strategies to improve client processes and operations. Created presentations to communicate findings to stakeholders. Recommended changes based on insights from market research studies. 04/2019 - 04/2020 Production Technical Director/On-Air Host/Reporter Univision Arizona/KTVW - Phoenix, Arizona

Hosted and assisted in producing on-air Arizona Humane Society segments in Spanish Directed and technically directed weekend and nightly Spanish newscasts (Sony XVS-9000 production switcher)

Operated audio board and studio camera: set up shots, improvised camera angles for professional execution of daily newscast.

Developed and implemented technical strategies for the production of live events. Monitored audio, video, lighting and rigging equipment during rehearsals and performances. Ensured quality control of all equipment used during productions. Performed troubleshooting on equipment to resolve any issues that arose during shows or rehearsals. Coordinated with other departments to ensure successful integration between technical systems. 12/2017 - 01/2019 Social Media Director

CIMA Law Group LLC - Phoenix, Arizona

Produced a radio show, synthesizing content to maximize community outreach for a listening audience of KSUN-Spanish Radio Fiesta

Initiated and collaborated with diverse stakeholders to create, populate, and translate the firm's website and social media, including promotion for their weekly radio show appearance on KSUN-Spanish Radio Fiesta.

Created, organized, and managed content calendars for various social media platforms. Analyzed data from multiple sources to measure the performance of campaigns and identify areas of improvement.

Monitored online conversations and engagement on social media accounts by responding promptly to user comments and messages.

Organized promotional events such as webinars, contests, giveaways. to engage target audiences. Developed strategies for increasing followers on various social networks such as Facebook, Instagram, LinkedIn.

Managed customer service issues related to the company's social media accounts in a professional manner.

EDUCATION AND TRAINING

MBA: International Business Management

Thunderbird School of Global Management, ASU - Phoenix, Arizona Bachelor of Arts: Journalism And Mass Communications Walter Cronkite School of Journalism, ASU - Phoenix, AZ LANGUAGES

Spanish:

Native/ Bilingual

REFERENCES

Caleb Bacon

Team Lead for Cognizant/Google Magi Project 310-***-**** Tyler Crimano

Data Executive for Cognizant/Google Magi Project 602-***-**** Parker Garlock

Consultant for MAMA Doing Good 315-***-**** ad3rls@r.postjobfree.com Eboyne Delaney

Digital Director for Arizona PBS 214-***-**** ad3rls@r.postjobfree.com Alyssa Adams

Arizona Horizon on Arizona PBS, Executive Producer 480-***-**** ad3rls@r.postjobfree.com Mike Sauceda

Arizona PBS, Senior Producer 602-***-**** ad3rls@r.postjobfree.com Jesus Fadel

Television Technical Director for Univision Arizona 480-***-**** ad3rls@r.postjobfree.com Ayensa Millan

Managing Attorney for CIMA Law Group 480-***-**** ad3rls@r.postjobfree.com

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