Visual Designer (contract)
GAP San Fransisco, CA Feb 2018 - May 2018
• Owned and delivered stand-out creative to support Athleta's customer functions
• Participated in the ideation, creation, iteration, and implementation of the visual identity of the company’s brand.
• Created novel and creative concepts for the brand's website
• Collaborated with Lead Product Designer on design initiatives and concepts
• Supported marketing requests, understood marketing initiatives, strategic positioning, and target audience.
• Maintained aesthetic coherence across all visual outputs.
• Transformed marketing insights into informed design decisions.
• Worked daily on design duties with the product and marketing team.
• Developed and maintained marketing design guidelines and other design documentation to ensure consistency and quality across all design deliverables.
Product Designer
First Republic Bank San Fransisco, CA June 2020 - May 2023
• Facilitated user research, in collaboration with the team, to validate prototypes and conduct ongoing usability testing of product dashboards
• Suppored the team as needed with wireframes, flow diagrams, rapid prototypes and visual design to help communicate and validate design ideas.
• Effectively communicate research findings, conceptual ideas, detailed design, and design rationale both verbally and visually.
• Managed the design process, drove decisions, tracked issues, and assisted in estimating resource needs and schedules.
• Collaborated with cross-functional teams to ensure that accessibility is integrated into all stages of the product development cycle. Product Designer, UX Designer (contract)
Chase San Fransisco, CA Jun 2017 - Jan 2018
• Helped bring Chase's mobile banking business strategies to reality through collaborative design execution, as a member of a small but powerful product design team.
• Designed concepts and iterated on ideas to reduce the complexity of product offerings, while solving new and unique design and business challenges.
• Worked heavily to use interactions models, workflows, UI designs, and interactive details to bring my concepts to reality with our engineering and product teams.
• Leverage research and data to inform your design decisions. Freelance Product Designer
Daniel Brooks Moore, LLC 2018 - Present
I work closely with Product, Research, Engineering, and other Design Team members to apply a human-centered design approach and visualize the future for brands. I also lead design thinking strategy on cross-functional product teams, handling complex and business-critical projects. Basically, I use design, technology and other creative solutions to help solve business problems and goals.
EXPERIENCE
Menswear Design
Fashion Institute of Technology
2004-2005
Adobe Creative Suite
Figma
Sketch
User Research
HTML & CSS
Wordpress
Con't
Graphic Design
Palm Beach Atlantic Uni
2002-2004
EDUCA TION
TOOLS
Hi, I’m Daniel. I’m a User
Experience, Visual, Product
Designer and overall
nice guy. I also have a
passion for using design,
technology and other
creative solutions to solve
problems. In my spare
time I love to travel, take
photos and play baskeball.
PROFILE
ad3pi1@r.postjobfree.com
@danielbrooksmoore
danielbrooksmoore.com
CITIZEN. DESIGNER. CREATOR
Senior UX Designer
Xome Seattle, WA Jun 2015 - Mar 2016
• Established a solid understanding of Xome's users and empathy for their needs, and developed provisional personas, user journeys and other materials in order to share this understanding company-wide.
• Worked closely with product managers and engineering leads to visually define the features in Xome's backlog and roadmap with sketches, diagrams, wireframes, prototypes and visual design comps.
• Collaborated with engineering during development, by presenting the designs clearly, clarifying interactions, states and edge cases, and adjusted on the fly as needed (in a startup enviornment).
• Tested and validated Xome's concepts and my designs early and often, with internal teams and customers alike.
Mobile Designer, Kiosk Designer (contract)
Alaska Airlines Seattle, WA Mar 2015 - Jun 2015
• Developed HTML prototypes, wireframes, flowcharts, screen mock- ups, and interface design specifications for mobile and kiosk devices.
• Moderated user testing, interviews, focus groups, surveys, etc.
• Collaborateded with back-end developers and architects to complete assigned tasks using in an agile methodology.
• Maintained aesthetic coherence across all visual outputs.
• Contributed to the evolution of experience design methods, processes and approach for the first itteration of the Alaska Airlines Apple Watch app
Web Designer (contract)
EAB Richmond, VA Oct 2014 - Jan 2015
• Conceptualized and built intuitive, engaging, and brand-consistent custom CMS experiences using the latest HTML5 and CSS3 best practices while maintaining design integrity throughout the development process.
• Collaborated with cross-functional teams to translate business objectives into compelling web designs that aligned with client's brand identity and user experience standards.
• Created engaging visuals and responsive designs that provided an intuitive and seamless user experience across various devices and platforms.
• Developed wireframes, mockups, and prototypes using industry- standard design tools, ensuring attention to detail and precision.
• Contributed to the evolution of design systems, ensuring consistency and scalability across all digital touchpoints.
• Stayed updated with the latest design trends, emerging technologies, and best practices to bring fresh and innovative ideas to the table. Senior UX Designer (contract)
Comcast Philadelphia, PA Aug 2016 - Oct 2016
• Created wireframes, visual designs and prototypes to communicate design flow.
• Designed solutions that were consistent with brand guidelines and that met accessibility standards, working collaboratively with Product
& Engineering teams to create compelling interactive experiences
• Reviewed user stories. Participated in planning sessions.
• Took high-level requirements and developed wireframes, mockups
(both low-fi and hi-fi), and prototypes optimized for a range of devices and interfaces
• Designed functional HR Dashboards and other deliverables for development
Con't
Menswear Design
Fashion Institute of Technology
2004-2005
Adobe Creative Suite
Figma
Sketch
User Research
HTML & CSS
Wordpress
Graphic Design
Palm Beach Atlantic Uni
2002-2004
EDUCA TION
TOOLS
Hi, I’m Daniel. I’m a User
Experience, Visual, Product
Designer and overall
nice guy. I also have a
passion for using design,
technology and other
creative solutions to solve
problems. In my spare
time I love to travel, take
photos and play baskeball.
PROFILE
ad3pi1@r.postjobfree.com
@danielbrooksmoore
danielbrooksmoore.com
CITIZEN. DESIGNER. CREATOR
User Interface Designer (contract)
LPL Financial Charlotte, NC Feb 2014 - Jul 2014
• Leveraged user research, UX best practice and common patterns to inform design solutions
• Presented design thinking and rationale through key deliverables to colleagues and stakeholders
• Collaborated with Product Management, UI Engineering and other stakeholders to define intuitive user interactions, and guided them in the consistent application of standards and evangelized design system adoption
• Reviewed product development work in progress, highlight successful application of standards, and tracked opportunities to bring UI up to standard
• Collaborate with developers to support component library and pattern enhancements
• Oversaw and steward governance of our evolving and maturing standards and patterns
• Provided inspiration to colleagues and stakeholders by proposing new User Interface Designer
Genworth Richmond, VA Aug 2012 - Jan 2014
• Designed web and mobile user interfaces and components for reseller and consumer teams in compliance with stated brand guidelines.
• Conducted user research and created user personas and, at times,
"concept car" prototypes to inform design decisions and direcion.
• Created persona-based user journeys and solutions for consumer and resller teams
• Led the design of wireframes, prototypes, and high-fidelity mockups
• Collaborated with cross-functional teams to develop and implement user-centered design solutions
• Participated in usability testing and incorporated feedback into design iterations
User Interface Designer (contract)
Capital One Richmond, VA May 2012 - Jul 2012
• Collaborated with technology, product, and business teams to uncover customer and business needs - then translated them into intuitive and engaging digital experiences - in an agile and scrum based work enviornment
• Participated in translating complex ideas into understandable concepts that evolved and enhanced the product experience
• Advocated for the customer through human centered design methods, including: discovery, research, whiteboarding sessions, and user testing
• Championed prioritization of design centered product enhancements grounded in research and analysis
• Working with partners and teams across various geographies
• Supported early product definition by working with partners to participate in discovery sessions that uncover customer pain points and opportunities
• Participated in end-to-end product design by: - Working with researchers to understand customer needs and define opportunities through usability and empathy studies - Created process and user flows, wireframes, journey maps and interaction models, resulting in low to high fidelity prototypes - Designed within existing - and creating new - standards to contribute to our internal design system, best practices, and guidelines for company-wide internal dashboard development
Menswear Design
Fashion Institute of Technology
2004-2005
Adobe Creative Suite
Figma
Sketch
User Research
HTML & CSS
Wordpress
Con't
Graphic Design
Palm Beach Atlantic Uni
2002-2004
EDUCA TION
TOOLS
Hi, I’m Daniel. I’m a User
Experience, Visual, Product
Designer and overall
nice guy. I also have a
passion for using design,
technology and other
creative solutions to solve
problems. In my spare
time I love to travel, take
photos and play baskeball.
PROFILE
ad3pi1@r.postjobfree.com
@danielbrooksmoore
danielbrooksmoore.com
CITIZEN. DESIGNER. CREATOR
Media Graphics Specialist
Henrico County Public Schools Richmond, VA Mar 2008 - Feb 2011
• Created screen and print graphic design presentations, collateral and brand promotion for students, teachers, parents and other stakeholders.
• Led trainging for custom CMS solution built to assist teachers maintain and customize their profiles and classroom webpage
• Assisted in the copywriting and design development of creative materials.
• Ensured resources are allocated according to project needs. CAD Designer (Apparel)
Urban Stitching Associates New York, NY Jan 2005 - Jan 2007
• Created patterns, appliqués and tech packs using Adobe Illustrator and Adobe Photoshop
• Assisted in reviewing and analyzing Supplier quality performance in aspects of suppliers and products and 3rd party testing lab of fabrics.
• Assisted in giving technical support to the fabric scouring team and merchandiser
User Interface Designer (contract)
Millennium Marketing Baltimore, MD Feb 2011 - May 2012
• Designed and developed static HTML web sites and custom Wordpress builds using current HTML5 and CSS3 standards.
• Consulted with clients from pre-launch meetings, design comps; proof edits, and launched sites (including SEO).
• Pulled daily tasks from the queue and maintained and succeeded a daily set goal of projects completed
Menswear Design
Fashion Institute of Technology
2004-2005
Adobe Creative Suite
Figma
Sketch
User Research
HTML & CSS
Wordpress
Graphic Design
Palm Beach Atlantic Uni
2002-2004
EDUCA TION
TOOLS
Thanks for visiting,
Hi, I’m Daniel. I’m a User
Experience, Visual, Product
Designer and overall
nice guy. I also have a
passion for using design,
technology and other
creative solutions to solve
problems. In my spare
time I love to travel, take
photos and play baskeball.
PROFILE
ad3pi1@r.postjobfree.com
@danielbrooksmoore
danielbrooksmoore.com
CITIZEN. DESIGNER. CREATOR