Keegan King Roberts

Phone: 203-***-**** Email: ad3nkv@r.postjobfree.com

Experience

Grapes The Wine Company White Plains, NY

Marketing Manager October 2021 to Present

• Lead a dynamic social media team in executing a comprehensive digital marketing strategy, boosting website traffic and social media engagement through targeted content and strategic planning.

• Evaluated and communicated analytical performance metrics for each marketing tactic, ensuring a comprehensive understanding of campaign effectiveness

• Coordinate and advertise/market highly successful wine tasting events and dinners, increasing event attendance through the creation of captivating graphics, targeted social media campaigns, and engaging newsletters.

• Identify and leverage emerging marketing opportunities by conducting thorough research, ensuring the company stays ahead of industry trends and maintains a competitive edge.

• Manage product photography for inventory, ensuring personalized, high-quality photos for all incoming products on the website ensuring timely updates to maintain excellent online customer experience and engagement NICE Festival – A summer festival to promote diversity through the arts and culture – Norwalk, CT Beverage Tent Manager July 2022 to Present

• Collaborated with suppliers and retailers to align with the festival's mission.

• Conducted monthly meetings with the Board.

• Managed a team of volunteers to ensure smooth execution of all aspects before, during, and after the event. Marketing Assistant October 2018 to July 2020

• Assisted the Director in promoting the festival, including sponsorship outreach and social media.

• Created impactful social media campaigns, lawn signs, lamp post banners, website graphics, and newsletters. Lax.com - Connecticut based, successful e-commerce business selling lacrosse equipment and gear. Norwalk, CT Team Production Assistant May 2021 to September 2021

• Oversaw product pipelines, ensuring timely delivery to customers.

• Conducted quality checks on product inventory counts and provided recommendations based on sales trends.

• Generated reports for accounting, sales representatives, and customers, reconciling and documenting product orders.

• Contacted programs and customers to ensure satisfaction with their experience. Customer Service Representative April 2019 to May 2021

• Resolved product and service requests, updating customer records in NetSuite and Salesforce.

• Represented the company at events and lacrosse tournaments to increase brand awareness. Wine Enthusiast Valhalla, NY

Digital Advertising Sales Intern (six-month contract) October 2018 to April 2019

• Interacted with clients to discuss creative assets for social media and newsletter promotions.

• Produced analytics reports for clients, demonstrating campaign efficiency.

• Coordinated and created newsletters and sponsored social media posts using Photoshop. Education

University of Connecticut, Storrs, CT

Bachelor’s Degree in Applied and Resource Economics. Concentration: Business Management and Marketing Certificate

Fashion Institute of Technology: Sneaker Essentials Online Course Sneaker history and culture, design, manufacturing, production, distribution, retail strategy and marketing Technical Skills

• Proficient in: Microsoft Office, Google Workspace, Google Analytics, Netsuite, Salesforce, and Zendesk, Photoshop, and Canva