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Graphic Designer Sales Director

Location:
Memphis, TN
Posted:
February 13, 2024

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Resume:

Belen Nunez Hochman

Cel: 786-***-****

ad3ltv@r.postjobfree.com

CAREER HIGHLIGHTS – DESCRIPTION

Experienced Marketing and Sales Manager. Event Coordinator. Graphic Designer. Highly innovative and results oriented marketing, sales and brand management leader driving growth and visibility in business development. Accomplished professional in print and digital advertising, including brand design, marketing, event organization, staff training, and contract negotiations. Recognized as an effective communicator who builds relationships at all professional levels. Catalyst for proactive and positive change. Native Spanish speaker. Additional strengths include:

• Sales Director

• Marketing Campaign Developer

• Event Coordinator

• Brand Manager

• Graphic Designer

• Experienced in Fundraising

• Team Leader / Growth Driver

• Bilingual – English / Spanish

PROFESSIONAL EXPERIENCE

GRAPHIC DESIGN AND ADVERTISING INDUSTRY

• CONTIGOCREATIVE MEDIA AGENCY– MARKETING DIRECTOR – Memphis, TN November 2016 – Feb 2017

- As Marketing Director, I planed events, created campaigns, and managed PR strategies that target distinct communities of the Mid-South.

- Organized Mid-South community event ‘Memphis Salud’ an educational healthcare event, targeting the Hispanic community. Responsibilities included: Seeking sponsorships and event sales; government and private party fundraising; creating marketing materials and communications to promote the events.

- Formulated sales and marketing strategies for the agency. Met with clients and prospects to identify their advertising and marketing needs, and provided creative solutions.

- Designed ads, logos and other marketing campaign content for clients using graphic design software.

• JW MAGAZINE – MARKETING AND SALES MANAGER– Hallandale, FL. May 2016 – Present

- Event Planner for the Latin Jewish Business Connection, coordinating a monthly networking event, connecting new business investors with immigrants coming from Latin America to Miami FL.

- Responsible for Sales and Marketing at this publication, targeting the Jewish consumer in South Florida.

- Increased customer base by 45% and generated $500,000 incremental advertising revenue.

- Increased magazine distribution by 40,000 copies, and 380 retail locations, penetrating new areas in South Florida. Started market development in Memphis, TN and Atlanta, GA.

- Implemented salesforce.com software and developed business rules to organize the sales team by customer and territory.

- Designed ads for customers according to their specifications.

- Developed marketing strategies, provided PR services and brought in new customer leads.

- Created digital advertising for customer email blast campaigns.

• ISLANDER NEWS – MARKETING AND SALES DIRECTOR – Key Biscayne, FL. Jan 2013 – Feb 2016

- Marketing campaign developer and sales specialist for the Islander News, the leading publication in Key Biscayne, FL, a city in Miami-Dade County.

- Responsible for business development, customer retention, and advertising review at the Newspaper.

- Transformed the newspaper from print-only to a digital and graphic news publication. Implemented the newspaper’s website with an external Agency, and managed online advertising.

- Increased route distribution by 4X in 1 year, by developing new distribution routes in surrounding area businesses and hotels to enhance exposure of the brand, increase sales, and create a strong network and new business opportunities.

- Established sales objectives and forecasts projecting expected sales and profit by client account. Created sales reports to accounting. Developed marketing and pricing packages for clients that include print, online and email options.

- Developed Special products (Editions) to increase sales including Miami Open Tennis tournament, summer camp, back to school, and Taste Paradise KB special editions, among others.

- As a marketing member of the Key Biscayne Chamber of Commerce, introduced the idea of “Taste Paradise KB”, a two-week gastronomic festival. Managed fundraising and secured event sponsorships.

- Responsible for the weekly newspaper design.

• LA PRENSA LATINA NEWSPAPER - MARKETING AND SALES COORDINATOR Memphis, TN. 2012 – 2013

- Developed marketing campaigns and served as a Sales professional to increase advertising at this bilingual newspaper serving the Hispanic community of the Mid-South Region of the US.

- Designed logos, ads, flyers, and magazines for the newspaper and its clients. Campaigns included:

- Recycling: Campaign to promote green concepts and earth day in the Hispanic community.

• BND-SIGN - FOUNDER AND PRINCIPAL – MIAMI, FL.

2006 – 2013

- Owner and founder of a graphic design, marketing, advertising, and business development company serving customers in Miami and Memphis. Managed marketing campaigns for a bilingual newspaper.

- Developed a high-end textile business from concept to execution:

- FedEx Latin America and Caribbean: Designed the logo and the image for the Marketing team’s

“Experience Race” event.

- The Village Café - Downtown Miami: Designed logos, menus, wall boards, uniforms and advertising materials.

• ART AND FUN - ART TEACHER AND EVENT COORDINATOR – CORAL GABLES, FL 2008 – 2012

- The Art Place: As Art Sales Associate promoted gallery spaces. Art teacher and event coordinator.

- Commenoz Gallery: Organized and promoted corporate events and private parties. ACADEMIC BACKGROUND

• US Citizen. Bilingual: English and Spanish Speaker.

• Computers skills: Adobe Photoshop, Illustrator, PageMaker, Acrobat and Microsoft Office Suite, CRM - Salesforce

• Digital Marketing and Social Media specialist

• Digital video and YouTube

2014

2002

GOLD COAST – Miami FL

Real Estate Sales Associate

UNIVERSIDAD CENTRAL DE VENEZUELA – Caracas,

Venezuela. Social Communications and Prosthodontics GPA: 4.1

INSTITUTO DE DISENO DE CARACAS – Caracas,

Venezuela. Bachelor of Science in Graphic Design - GPA: 17/20

1992



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