Financial Services Creative Director

SUMMARY

Seasoned Creative Director with rich experience in global Financial Services and FinTech platforms. Proven track record of fostering business growth via digital campaign development and executing social platform marketing initiatives across various channels. Seeking a lead creative role to leverage rich experience in marketing, branding and strategic storytelling. PROFESSIONAL EXPERIENCE

EYE6 Productions, Brooklyn, NY

Creative Director 2021 - Present

Led the day-to-day creative strategy development and execution for substantial email marketing campaigns, brand identity projects, print and e-commerce strategies catered to global audiences in the Financial, Health Sciences & Bio-Pharma sectors.

• Developed business growth via digital campaign development, producing billable work for clients in the financial services, consulting and healthcare industries.

• Demonstrated effective creative through insights, data, and briefs that fuel production of high- level new business presentations, town halls, and video productions for Fortune 500 clients such as Novartis, Biogen, Genentech, Astra Zeneca, Blackrock, and BNY Mellon.

• Leveraged user experience design and creative problem-solving skills to execute social platform marketing initiatives across various channels, including Instagram, YouTube, Facebook, and LinkedIn demonstrating a multi-channel strategic written and verbal storytelling approach. Edelman Public Relations, New York, NY

Vice President, Creative Director 2011 - 2021

Provided creative leadership across numerous social marketing, sales, and branding projects spanning Technology, FinTech, and Financial Services industries, encompassing various mediums such as data visualization, social media, and publishing.

• Partnered closely with CEO and c-suite to develop impactful presentations for key stakeholders, including board members, global staff meetings, and high-profile events such as the World Economic Forum (WEF).

• Oversaw the creative process for new business pitches, resulting in an impressive win rate of 65% across diverse sectors such as Health & Wellness, Pharma, Corporate & Public Affairs, Brand, Digital, ESG, and Financial Services.

• Established the creative marketing operation infrastructure, engaging with creative agencies, and formulating policies and procedures for internal resources, thereby enhancing the overall quality of creative output to publish and uphold standards of excellence.

• Collaborated on organic social media, paid social, and influencer marketing strategy expertise.

• Mentor and assist the career development of team-mates, using a test and learn approach leading to results that validate assumptions.

• Exceptional communication skills—both internally and externally, written and verbal.

• Ability to work efficiently across a variety of tasks and manage time for concurrent projects. EYE6 Productions, Brooklyn, NY

Creative Director & Founder 2001 - 2011

• Achieved $MM in annual sales from 2002 - 2005.

• Established a comprehensive infrastructure, including the development of an employee handbook, procurement of necessary hardware and software, and management of insurance and maintenance matters.

• Negotiated a significant five-year retainer agreement, bolstering long-term financial stability.

• Recruited and nurtured a multidisciplinary team of 15 professionals, resulting in increased efficiency and productivity.

• Set the client partnership business strategy including service remit goals, pricing & margin strategies, staff plans, growth opportunities, “land & expand” strategies, and manage direct reports to create, produce and deliver successful RFPs, incremental opportunities, wrap reports and/or other key client development deliverables throughout the course of the client journey–in line with client expectations.

David Isaacs

*****@****.*** 917-***-**** Brooklyn, NY 11238 LinkedIn Portfolio

PROFESSIONAL

ASSOCIATIONS

AIGA

Japan Society

Occula Group

PR Professionals

Rex Foundation

Society of Illustrators

34 Plaza Board

of Directors

EDUCATION

Google UX/UI Design

Certification Program

American Animation

Institute

Los Angeles, CA

School of Visual Arts,

New York, NY

Ithaca College

Ithaca, NY

B.A. Humanities

& Sciences

SKILLS

Adobe CS

Photoshop

Illustrator

InDesign

Acrobat

After Effects

Premiere Pro

Character Animator

Adobe XD

PowerPoint

Keynote

Excel

Figma

Blender

WordPress

CSS & HTML

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