Otto Carbajal * River Place, New York, NY ***** 917-***-**** Email LinkedIn Portfolio

Content Engineer

Summary

I demonstrate a high level of ability to handle relationships with co-workers and cross-functional content administrators, as well as stakeholders and vendors. I am able to:

● Contribute to company culture in authoring many processes and procedures

● Work with teams assessing, and delivering print-to-digital and digital-only content workflows

● Provide workflow solutions for the management of content

● Implement reusable ways to publish content for application developers

● Extract metadata from content types for digital apps in development

● Understand technical and project details, communicate them simply to non-technical audiences

● Drive digital solutions that ensure alignment between program components

● Write (some) XPath Expressions

● Navigate through XML documents to define patterns and rules,

● Develop Entity Relation Diagrams

● Work in CMS data models

● Validate structured XML data

● Operate efficiently in Adobe CS and Outlook Office

● Promote a Shift left accessibility workflow

● Utilize twenty plus years experience as a visual designer to create user-center experiences Portfolio Relevant Skills & Tools

Experience

Atomic Software Content Engineer 08/2021 - present, New York, NY As Content Engineer, I am responsible for the team’s success in achieving business content goals:

● Define what content and content workflows the product needs

● Initiate and decide how to achieve the product’s content goals

● Document content technical requirements and content audits

● Facilitate requirement tests of content in dev environments

● Run content audits

● Test and Develop user case studies

● Schedule and facilitate meetings, communications from the business and client staff

● Participate in sprint reviews, demos, planning, backlog refinement, daily stand ups, and retros

● Collaborate with dev & tech teams, department leads, and content creators

● Work on dev & tech code within an XML authoring platform

● Seek out opportunities for automation

Clients

Scholastic Ready4Reading Listening to Learn

AEDF (Reading Reimagined app) Boys & Girls Club of America Client Work

Scholastic Ready4Reading

Job Overview

Developed print-to-digital workflow from InDesign print content to the app by extracting metadata with Woodwing, writing XPath expressions for the tagging of content. Task Summary

● Validated XML

● Created XML Rules with XPath expressions for

Indesign content

● InDesign XMP (extracted tags and metadata with

Conditional Text properties)

● WoodWing

● Troubleshooted and tested Extendscript for target XML in Indesign

● Used Adobe Bridge

● Ran XPath training workshops for the Print

Composition Team & Publishing Technology Lead

● Created technical documentation guide on XPath

expressions for tagging content

Listening to Learn

Job Overview

Developed digital workflow for the authoring team, bridging content workflow between Oxygen and Git.

Task Summary

● Validated XML

● Oxygen XML Editor; ran Oxygen XML training

workshops for authoring team

● Developed Oxygen framework for authoring team

(included in the framework: CSS and DTD)

● Edited and uploaded final code to Git repo

(through Oxygen XML Editor & Terminal)

● Created technical documentation working in

Oxygen Oxygen Setup Guide

AEDF (Reading Reimagined app)

Job Overview

Developed digital workflow for new content for the new classroom app in Directus (CMS). Given an accelerated production schedule, I was given the task to help the client create the new activities for the app to meet deliverables. Task Summary

● Worked with Directus (CMS) relational fields

● Entered and modified Directus data model fields

● Customized Directus Interface

● Uploaded and managed Directus file assets

● Directus training for content creation team

● Created technical documentation working in

Directus on Miro - CMS Content Development

Boys & Girls Club of America (Youth Development)

Job Overview

As a consultant under Backpack Interactive, I reviewed the client’s youth development micro-sites, conducted content audits, reviewed publishing workflows, attended meetings with all teams, and recommended improvements.

Task Summary

● Documented content audit

● Recommended publishing workflow (on Miro)

College Board Visual Designer 05/2018 - 08/2021, New York, NY Team player at the College Board for the Brand Experience Department:

● ADA compliant baseline XML print collection of operational manuals for SAT Suite, K–12 including ancillary branches of XML work (Student Answer Sheet Instructions)

● Development of digital operational manuals as a variation on the baseline XML publications.

● Inventories existing graphics across the full suite of operational manuals putting together documentation and a library guide simplifying and organizing the collection.

● Collaborated and kept regular communication with various teams such as the College Ready Assessment team, to ensure efficiency in manuals and thorough development of the xml graphics library. Scholastic, Inc. Production Designer 02/2018 - 05/2018, New York, NY Converted legacy files with validated tag structures in print-to-digital workflows. HMH (Houghton Mifflin Harcourt) Production Designer 08/2017 - 02/2018, New York, NY Production lead on digital software/print HMH educational publications. Managed content-heavy work under aggressive schedules involving print and digital components. Expert on xml tagging in content layout. Light supervision of contracted team players.

Atomic Software, Inc. Digital Production 04/2017 - 08/2017, New York, NY Tagged teacher and student content in InDesign through Woodwing with complex, multi-layered html (XML) tags based on instructions. Made corrections to html tagging based on QA html structure before uploading to build and after it uploaded.

HMH (Houghton Mifflin Harcourt) Asst Prod Manager Print/Digital 03/2017 - 05/2017, New York, NY Teacher Edition (TE) for transition from CD-based digital Teacher Edition (TE) to online. Tagged TE content in InDesign through WoodWing with tags based on instructions. QA html in build. Conducted font analysis, swapping fonts for ePub 3 conversion. Extract Student Edition (SE) pages from shared SE/TG files. Output two sets of PDFs: Printer PDFs and for ePub conversion. Agile environment. Amplify, Inc Designer 02/2015 - 04/2015, New York, NY Print to Digital workflow in InDesign via WoodWing. Worked with Adobe CS, Microsoft 360. Contributed in legacy file updating and conversions of full-subject tier-1 instructional materials in English Language Arts. Print/Digital Designer (Self-Employed) 03/2014 - 05/2017, New York, NY Worked with various educational publishing companies in converting legacy files for print and digital deliverables. Exposed to print and digital workflows. Bearport Publishing, Inc. Production Designer 04/2014 - 11/2014, New York, NY Print production work for new PreK-2 educational publications. Triumph Learning, Inc. Senior Designer 06/1998 - 11/2014, New York, NY Led CMS-based instructional designs from conception to completion and oversaw multiple projects translated, tackled day-to-day problems independently, seeking information and resolution with relevant editors, composition vendors, and production managers. He was responsible for successful design execution of classroom book interiors, teacher’s guides, and supplemental curriculum based activities within a subset of state and national test preparation books (Coach). Otto communicated the status of projects in weekly meetings, hired and supervised illustrators and designers, attended launch meetings and initialized the design for a book series. GET Waggle®, an online learning platform with Common Core and state standards aligned content in English Language Arts and Math. A digital tool for Teachers and students for classrooms in schools nation-wide. Otto's work on GET Waggle® has made him become familiar with user-centered design process, specifically to instructional design, accessibility, and Web standards. Worked with the Digital Operations Team, Otto's responsibilities included:

● Managing CMS-based ELA digital art assets for question types

● Analyzing the design of digital questions in the CMS

● Setting up digital product guidelines and specifications

● Reviewing some CSS and HTML source code

● Participating in CMS customization Use Cases

● Providing insight to workflow and control systems during User Acceptance Testing

● Designing HTML email templates, marketing pages, and Infographics Freelance Designer 01/1996 - 08/1998, New York, NY Design, layout, production of Educational Publications for Math and ELA test-prep books. Newbridge Communications, Inc. Graphic Artist 09/1992 - 08/1996, New York, NY Design, layout, production branding of Ed Pubs for leveled readers and also Math and ELA test-prep books. Education

School of Visual Arts HTML, CSS, and Web Design 2010 - 2011, New York, NY Columbus College of Art and Design BFA, Magazine Illustration 1987 - 1991, Columbus, OH Fashion Institute of Technology AAS, Advertising Design 1987 - 1989, New York, NY References Available Upon Request

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