DEEPIKA SREE JANAGIRAM ANTONY

Maple Grove, MN ***69 ad3jol@r.postjobfree.com 949-***-**** www.linkedin.com/in/deepika-antony-10b4b2b6/ PROFILE SUMMARY

Highly experienced Project Manager and Branding Executive with a proven track record in marketing management within the retail and consumer goods sector. Possess extensive experience managing successful projects and campaigns that drive brand visibility, market penetration, and revenue growth. Adept at leading various teams and implementing strategic initiatives to elevate brand presence. Demonstrated ability to navigate complex market landscapes and deliver innovative solutions to meet business objectives. CORE COMPETENCIES

Brand Development Brand Management Project Management Marketing Strategy Branding & Identity Digital Marketing New Product Development Go-to-Market Strategy Innovation Strategy Sales Materials Experiential Marketing Sales Calls Event Communication Project Budgets Event Execution Brand Campaigns Brand Awareness Marketing Strategy Competitive Analysis Customer Service Promotional Events Develop Relationships Resolving Issues Strategic Partnerships Analytical PROFESSIONAL EXPERIENCE

Notionpress Media Private Limited May 2017 – August 2019 Project Manager

Ø Developed project plans, outlined tasks and timelines, and optimized resource allocation to ensure seamless project execution. Ø Conducted training sessions for team members to impart essential skills and proficiency in project-specific tasks and innovative tools. Ø Conducted market trend analyses and competitor pricing assessments to develop pricing strategies to maximize market profitability. Ø Utilized Customer Relationship Management (CRM) tools to track and manage client interactions and project milestones. Ø Applied advanced inferential statistical methods to interpret project data and derive insights that guided strategic decision-making. Ø Acquired new B2C customers by employing innovative approaches to expand market reach and drive customer acquisition success. Ø Oversaw brand positioning, ensuring consistency across all project-related communications to reinforce a strong brand identity. Ø Stayed abreast of the latest digital trends by integrating emerging tools to enhance project performance and competitiveness. Ø Cultivated relationships with vendors, demonstrating negotiation skills in contract discussions and fostering lasting partnerships. Zee Entertainment Enterprises August 2015 – January 2017 Brand Executive

Ø Implemented comprehensive communication campaigns to enhance brand exposure to ensure consistency across various channels. Ø Designed promotional materials that effectively communicate the brand message, including brochures, banners, and digital content. Ø Conducted thorough market research to gather intelligence on market trends, consumer preferences, and competitor activities. Ø Oversaw the creation and maintenance of databases to facilitate targeted marketing efforts and customer relationship management. Ø Managed budgets for all aspects of brand promotion to maintain cost-effectiveness and alignment with overall business goals. Ø Developed compelling sales pitch presentations to secure partnerships, sponsorships, and collaborations with potential clients. Ø Worked closely with on-air promotions teams to align branding strategies with television shows to ensure consistent messaging. Ø Collaborated with digital marketing ad agencies to create high-quality online campaigns that resonate with the target audience. Ø Maximized brand outreach in the South Indian market by taking into consideration regional preferences and cultural nuances. EDUCATION

Master of Science in Marketing Management Toulouse Business School - Toulouse, France B. Tech Information Technology Anna University – Chennai, India Disruptive Innovation – Harvard Business School Online MEMBERSHIPS

Member American Marketing Association (AMA) -

Member Harvard Business School Online Community - Boston Member LGBTQIA+ Community

Member Women's Welfare Associations (Actively working to voice domestic violence) LANGUAGES & TECHNICAL SKILLS

Python, Google Ads, Adobe, Google Suite (Docs, Slides, Spreadsheet, Drive), Microsoft Office Suite (Word, Excel, PowerPoint, Teams) Languages: English (Fluent), Tamil (Fluent), Hindi (Fluent), Spanish (Conversational)