PETER ZHENG

New York, New York 724-***-****

ad3igg@r.postjobfree.com

https://www.linkedin.com/in/pete-zheng-729a52b4/

SUMMARY

An accomplished and forward-thinking senior business development and product management leader with a proven track record in fundraising and capital acquisition, product launches, API, program and project management, business integration, product innovation, compliance and risk management, and strategic planning. Known for executive leadership, driving revenue growth and fostering strategic partnerships. Adept at leading cross-functional teams and ensuring government compliance. Articulate communicator and champion of high-performance cross-functional teams that consistently outperform target goals and make a substantial bottom-line impact. EXPERIENCE

FOUNDER AND CEO, 6/2022-2024

SUBSCRIBE STORE, Remote

• Raised $1M as sole individual founder.

• Built executive team from ground up through recruitment from former management at Meta, UBS, and Tumblr.

• Closed exclusive partnership with Toast to be their subscription as service provider to their 72,000 stores, allowing us to be the incumbent and sole provider for market capitalization security in the retail-market.

• Led and trained over 42 staff members with anticipation of closing Series A / large seed round by A16Z and Insights Partners VC within additional 8 months of closing $1M.

• Created comprehensive engineering architecture with strong understanding of APIs and technical frameworks that worked with e-commerce sites, POS companies, restaurant vendors, and own platform.

• Led all product efforts across a cross-functional team spanning 3 continents with engineers in Pakistan.

• Grew revenues at 10x since product launch with over 100+ stores and 500+ customers on platform. HEAD OF PRODUCT, 12/2021-6/2022

FARTHER FINANCE, Remote

• Led all product efforts and built organizational team and structure, Series B ($41 million; 111 million valuation).

• Contributed to $1.6 billion dollars AUM with 45 employees with 6 direct reports (design, corporate development, mobile engineers).

• Led cross-functional C-Suite of stakeholders for quick, agile development on product needs shipping over 200 features during tenure through flow diagrams (Jira, Adobe, Microsoft PowerPoint) and user specs.

• Drove timely results using weekly and daily sprints that resulted in feature updates.

• Led team of compliance analysts given financial industry operating in to ensure product was fully government compliant.

PRODUCT MANAGER BUSINESS INTEGRITY, 06/2020-12/2021 META (FACEBOOK), Remote

• Worked on end-to-end core ads enforcement system + product, which affected all 4B e-commerce users.

• Rewrote frameworks and approaches on how largest product in world should be working.

• Led executives during Black Lives Matter and other pertinent working groups to ensure government compliance with ad enforcement.

• Analyzed complex core ads feature changes to ensure they did not yield breakages during production, which drove additional $1B in revenue for company with streamlined ad-enforcement and response for all billions of users. PRODUCT CONSULTANT, 11/2019-05/2020

U.S. DEPARTMENT OF DEFENSE, New York, New York

• Identified current practices within financial sector for engaging with cybersecurity startups.

• Conducted in-depth interviews with 26 financial and startup CIOs and CEOs in NYC.

• As result, DoD’s national security and innovation network implemented findings into their due diligence framework. Peter Zheng, Page 2

FOUNDER AND DIGITAL PROGRAM MANAGER, 08/2010-05/2020 EMPIRE PALACE INC, New York, New York and Pittsburgh, Pennsylvania

• Executed entire lifecycle of starting and closing small businesses.

• Hired and led 40+ staff members.

• Identified, located, and executed expansion of Empire Palace into 3 different locations around Pittsburgh.

• Leveraged legal filing experience with state and federal paperwork to start operations; ARR $2M.

• Led management team into diversifying revenue streams through new product vertical adoption (crypto payments, vendor contracts w/universities, third-party partnerships with Doordash, and content creation) and e-commerce. ADDITIONAL EXPERIENCE

• INTERIM CAMPAIGN MANAGER AND SENIOR ADVISOR, NYC MAYORAL ELECTION, 8/2020-6/2021/

• TEACHING ASSISTANT, COLUMBIA AND SIPA, 8/2018-6/2020.

• SCIENTIFIC RESEARCHER, COLUMBIA BUSINESS SCHOOL, 6/2018-6/2020.

• PRODUCT OPERATIONS LEAD, UNICEF USA, 5/2019-8/2019. BOARD LEADERSHIP

• MEMBER BOARD OF DIRECTORS, PIPS EDUCATION FUND, 2023-2024.

• MEMBER BOARD OF DIRECTORS, THE JERICHO PROJECT, 2020-2023.

• GUEST LECTURER (PRODUCT DEVELOPMENT), NEW YORK UNIVERSITY, 2020-2023.

• MEMBER BOARD OF ADVISOR (PRODUCT), DOORDASH, 2022-2023.

• MEMBER BOARD OF DIRECTORS, BRONX ARTS ENSEMBLE, 2020-2022. EDUCATION

HARVARD UNIVERSITY (DROPPED OUT FOR SUBSCRIBE STORE) MASTER OF SCIENCE: TECHNOLOGY, INNOVATION, AND EDUCATION MANAGEMENT COLUMBIA UNIVERSITY

MASTER OF PUBLIC ADMINISTRATION: PRODUCT MANAGEMENT, TECHNOLOGY, AND EAST ASIA UNIVERSITY OF PITTSBURGH

BACHELOR OF PHILOSOPHY, PSYCHOLOGY

BACHELOR OF ARTS: ECONOMICS, BUSINESS ADMINISTRATION, AND POLITICAL SCIENCE PROFESSIONAL DEVELOPMENT

CERTIFICATE IN HEALTHCARE ENTREPRENEURSHIP

MIT PROFESSIONAL EDUCATION

TECHNICAL SKILLS

Microsoft Office, Program Management, Project Management, Jira, Google Office Suite, Asana, and Calendly LANGUAGES

English and Chinese (Mandarin) Fluency

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