NIYATI DAGA

Boston, MA +1-857-***-**** ad3fjd@r.postjobfree.com https://www.linkedin.com/in/niyati-daga/

EDUCATION

BABSON COLLEGE, F.W. OLIN GRADUATE SCHOOL OF BUSINESS, Wellesley, MA August 2023 - May 2025 MBA Candidate - STEM Candidate

ST. XAVIER'S COLLEGE, AUTONOMOUS, Kolkata, India January 2011 - December 2015 Bachelors in Multimedia and Animation

EXPERIENCE

ACCENTURE, Kolkata, India June 2022 - July 2023

Strategy and Consulting

Management Consultant

• Scoped business, proposed, and onboarded to India's largest sports channel with 1 senior manager.

• Improved UAE firm's brand consistency by 60% after analyzing gaps and implementing strategic workshops.

• Led a five-member team to enhance sales, membership, and footfall strategies for a Japanese insurer.

• Researched 6 appliance rivals' strategies, insights on competitiveness, future, strengths, and gaps.

• Managed A/B testing for mailers at US tech company to increase sales, upsells, and brand visibility. Avg. 7 new inquiries per week.

• Organized asset development for digital ops, engagement, loyalty, and marketing. Partnered with cross-teams and Accenture Leaders for 20% faster client analysis.

AVANI RIVERSIDE MALL, Kolkata, India January 2016 - July 2023 Retail mall offers a diverse selection of shops, services, and entertainment options in one convenient location. Marketing Consultant

• Collaborated on environmental sustainability and anti-trafficking projects with Bosco Net, Hulladek, and PeeSafe. Ran online and offline campaigns with Pan-India retailers, achieving an annual reach of USD 242,501.

• Generated revenue worth USD 20,600 through targeted social media campaigns.

• Formulated a national distribution plan for brand retailing and leasing, enhancing footfall and sales through online and offline campaigns.

• Founded PopCan, a food kiosk focused on the training, education, and empowerment of women. Generated revenue of USD 21,176 with a profit of USD 7,058 in last financial year. ALCHEMY OF SORTS, Kolkata & Gurgaon, India January 2022 - July 2023 Ad agency specializing in handling small to mid-size companies, providing tailored marketing solution Founder

• Provided tailored marketing to SMEs across sectors, yielding 19% annual profit growth for a client.

• Led nationwide campaigns. Achieved 7% sales growth via design, marketing, and PR efforts. TRIOSCO., Kolkata, India January 2017 - December 2019 Customized marketing solutions, driving growth and profitability for small to mid-size businesses. Founder

• Executed varied campaigns, building brands, driving awareness, sales, and managing 100+ portfolios.

• Collaborated with 2 partners, strategizing from ground up, exceeding client expectations. ADDITIONAL INFORMATION

• Certifications: Graphic Designing, Figma - UI/UX Design Essential Training, AI for Everyone, AI Explained, Photography, Jewellery Designing.

• Skills: Graphic Design, Digital Media Management, Negotiation, Corporate Communication.

• Languages Known: English, Hindi, Bengali.

• Interests: Sustainability, Storytelling, Photography, Playing Outdoor Sports, Music, Dance and Spirituality.