Meenakshi Anil

248-***-**** ad3ew9@r.postjobfree.com linkedin.com/in/meenakshi-anil-1262a9167/

EDUCATION

DePaul University Chicago, IL

Master of Science Business Analytics

DC School of Management and Technology Kerala, India Master of Business Administration Mar 2020

Bharata Mata College Kerala, India

Bachelor of Commerce, Computer Application Mar 2018 WORK EXPERIENCE

Ahalia Money Exchange and Financial Service Kerala, India Operations Analyst Mar 2021 - Mar 2022

Conduct in-depth data analysis using SQL to identify trends, anomalies, and opportunities for process improvement.

Develop and maintain Tableau dashboards for real-time monitoring of key performance indicators and operational metrics.

Collaborate with cross-functional teams to implement process enhancements, resulting in a 15% increase in operational efficiency.

Provide insights and recommendations to management based on data analysis, contributing to strategic decision-making.

Participate in the development and implementation of risk management strategies to ensure compliance with industry regulations.

J4Web Kerala, India

Digital Marketing Executive Sep 2020 - Mar 2021

Implemented and managed Google Analytics to track website performance and user behavior.

Analyzed data to derive actionable insights, identify opportunities, and optimize digital campaigns.

Executed social media campaigns across platforms such as Facebook, Instagram, Twitter, and LinkedIn to enhance brand visibility and engagement.

Utilized data insights to recommend adjustments to marketing strategies for continuous improvement. PROJECT EXPERIENCE

DePaul University

Study on Strategies of Abercrombie & Fitch

• Analysis of marketing and financial strategies

• Understanding different strategies implemented by Abercrombie & Fitch DePaul University

Data Analysis of Citibike Station Capacity

• Analysis of bike allocation in the station by statistical techniques & visualization using RStudio

• Recommended the optimized way of allocating bikes according to the station capacity

• Analyzed organizational performance

TECHNICAL SKILLS

MS Office, HTML, Java, R Studio, SAS, SQL, SEO,

SEM, Tableau, Power BI