EXPERIENCE

Ativecampaign • Product Designer

Feb 2021 - Sep 2023 Remote, US

B2B SaaS, Email Marketing Software, Web Application

- Led the launch of 4 new features from 0-1 within the ActiveCampaign E-commerce and Onboarding team; Improved E-commerce dashboard, trigger, and action, resulting in a 10% increase in Users' Net Promoter Score (NPS) and an 8% growth in subscription renewals.

- Enhanced 6 redesign projects, applying a user-centric approach to address user pain points, resulting in a 10% increase in customer satisfaction and a 13% decrease in customer support tickets.

- Partnered with product managers, developers, and other stakeholders to align design initiatives with business objectives. Actively participated in Agile development processes, resulting in 9 cohesive product roadmaps.

- Conducted user research, usability testing, and analysis of customer feedback, leading to a 15% reduction in onboarding time. Skinit • UX/UI Designer

Apr 2018 - Dec 2020 San Diego, CA

B2C Responsive Website, Ecommerce

- Utilized data insights from Internal data, Heatmap, AB Testing, Competitive Research and User Survey to identify pain points and opportunities, resulting in a 15% increase in user satisfaction and a 41.5% decrease in bounce rates.

- Spearheaded the UX/UI design for a comprehensive Responsive website redesign and launch, optimizing the user journey. Achieved a 5% increase in conversion rates, contributing to a 20% growth in online sales and enhancing the overall digital presence.

- Established a comprehensive visual and accessibility design system encompassing desktop and mobile UI elements.

Ative Group • UX/UI Designer

Sep 2016 - Mar 2018 Los Angeles, CA

B2B Dashboard, B2C Responsive Website

- Shaped Internal dashboard (Supply Chain Management) and Caseology Website. Achieved a 10% decrease in support tickets and a 3% increase in conversion rates through data-driven design enhancements.

Bloomberg • UX/UI Design Intern

Jun 2016 - Aug 2016 New York, NY

Xudan Zhou

A product designer with both B2B and

B2C product experience who shipped

13 impactful products in over 6 years.

Leveraging data-driven insights to

drive innovation and enhance the

overall user experience in

rapidly-evolving software environments.

www.xudanzhou.com

dribbble.com/xudan

912-***-****

ad3d4h@r.postjobfree.com

EDUCATION

Savannah College of Art and Design

Jun 2013 - March 2016

MA • Interactive Design

Beijing University Of Technology

Sep 2009 - May 2013

BE • Industrial Design

SKILLS

Design / Prototype

Figma, Adobe Suite, Sketch, Adobe

XD, Invision, Axure, Balsamiq

Research / Test

User interview, Empathy map, User

journey, Usability Testing,

Data Analyst

Google Analytics, Optimizely,

Looker

Motion Design

Adobe Effect, Motion

Programming

HTML + CSS, Action Script 3

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