Ariel Cruz
Allentown, PA *****
******************@***********.***
Experienced WordPress developer with expertise in PHP, JavaScript, and WordPress. I am currently seeking fully remote opportunities in development, management, and technical training. Throughout my career, I have completed over 200 WordPress projects with 100% client satisfaction. I have a strong ability to learn quickly and stay up to date in my field. Additionally, I have a solid understanding of performance optimization, security development and SEO. Authorized to work in the US for any employer
Work Experience
WordPress Developer
LexBlog - United States
January 2022 to December 2023
Responsibilities:
• Developed custom WordPress themes, plugins, and functionalities based on project requirements, ensuring high-quality code and adherence to WordPress coding standards.
• Customized Gutenberg blocks using ReactJS to enhance the functionality and user experience of the WordPress content editor.
• Developed responsive and user-friendly web interfaces using HTML, CSS, and SCSS.
• Optimized website performance for speed and scalability, implementing caching mechanisms, minimizing file sizes, and optimizing database queries.
• Led the entire development process from initial development to post-launch maintenance, ensuring smooth project execution and timely delivery.
• Planned, implemented, managed, monitored, and upgraded client websites, ensuring they are up-to- date, secure, and functioning properly.
• Responded to and troubleshooted all website issues reported by clients, providing prompt resolutions and excellent customer service.
• Worked closely with the design team to integrate their concepts into the WordPress platform, ensuring seamless design integration and maintaining a high level of visual appeal and user experience.
• Utilized analytics and user behavior data to make data-driven decisions in design and development, aiming to continuously improve website performance and user engagement.
• Collaborated with designers, content creators, SEO specialists, and other team members to achieve project goals, fostering cross-functional collaboration and effective communication.
• Identified and resolved technical issues, bugs, and challenges in a timely manner, utilizing problem- solving and troubleshooting skills to maintain website functionality and user satisfaction. Achievements:
• Successfully developed and deployed multiple custom WordPress themes, plugins, and functionalities that met or exceeded client expectations, enhancing website functionality and user experience.
• Successfully implemented custom Gutenberg blocks using ReactJS, resulting in improved content editing capabilities and a better user experience for WordPress users.
• Successfully developed and implemented responsive web interfaces using HTML, CSS, and SCSS, resulting in visually appealing and user-friendly websites.
• Optimized website performance, resulting in improved page loading speed, reduced bounce rates, and increased user engagement.
• Implemented efficient website management strategies, ensuring proactive monitoring, regular updates, and timely resolution of website issues, leading to high client satisfaction.
• Collaborated closely with the design team, effectively bringing their concepts to life within the WordPress platform, resulting in visually stunning and user-friendly websites.
• Leveraged analytics tools, such as Google Analytics, to analyze user behavior and make data-driven improvements, resulting in increased website conversions and user satisfaction.
• Received positive feedback from team members and clients for problem-solving abilities, troubleshooting skills, and delivering high-quality solutions within project timelines.
• Actively participated in knowledge sharing and professional development activities, staying updated with the latest trends, techniques, and best practices in WordPress development and UX/UI design. WordPress Developer
Kast Media, Inc - United States
January 2019 to December 2021
• Built a WordPress theme framework using the WordPress Customization API that powers hundreds of vastly different designs from a single theme folder.
• Wrote a WordPress plugin for Bitbucket to allow administrators to store, update, and install themes and plugins from private repositories.
• Wrote a Mailchimp plugin for WordPress to allow admins to browse subscriber and campaign data from their WordPress dashboard.
• Created hundreds of responsive WordPress child themes for the largest law firms in the world.
• Established a unit-testing procedure for agencies to use when deploying WordPress plugins.
• Wrote a Cloudflare plugin for WordPress to allow site administrators to quickly empty their Cloudflare cache or enter development mode from a single Ajax-y click in the WordPress admin toolbar.
• Wrote an Intercom plugin for WordPress to allow agencies to easily monitor admin actions such as abandoned drafts, repetitive actions, and other scenarios that merit client outreach.
• Wrote a Twitter plugin for WordPress to provide a "latest tweets" widget with various customizations.
• Incorporated deep knowledge of the WP Engine platform in order to provide value-adds like a live/ staging link in the WordPress admin bar.
WordPress Developer
Clickstop, Inc - United States
January 2017 to December 2018
• Converted HTML Templates into Fully functional WordPress themes.
• Designed and developed more than 50 client websites with WordPress.
• Built E-commerce store with Woo-Commerce.
• Optimized websites for usability, SEO, speed and accessibility.
• Developed responsive WordPress themes optimized for mobile.
• Built Pages with Visual Composer plugin.
WordPress Developer
Metro Studios - United States
January 2016 to December 2016
• PHP and HTML development outside of WordPress for landing pages, and microsites.
• Oversaw the integration with WooCommerce for custom shopping and selling features.
• Supervised a migration to a new hosting platform, implementing modern techniques for deployment and automated QA.
• Led the efforts to update WordPress core and third-party plugins.
• Provided custom WordPress plugin code for new features.
• Refactored the codebase to use object-oriented programming. Education
Bachelor's degree in Computer Science
Nanyang Technological University - Nanyang Ave, Singapore September 2012 to September 2015
Skills
• Agile
• MongoDB
• WordPress
• E-commerce
• XML
• MySQL
• Bootstrap
• OOP
• Node.js
• AWS
• JavaScript
• SEO
• Git
• HTML5
• GitHub
• AJAX
• Laravel
• CSS
• PHP
• Shopify
• UX
• UI
• Jira
• React
• Web development
• Web design
• Responsive web design
Certifications and Licenses
Driver's License