Aesha Gabani

+1-551-***-**** Boston, MA ad3bfr@r.postjobfree.com www.linkedin.com/in/aesha-gabani Candidate for MS in Business Analytics with professional approach focused on achieving the best outcome for an organization and solving all types of problems by using analytical skills. Relevant Skills

• Python, SQL, Microsoft Excel, PowerPoint, Word, LucidChart, Tableau, R studio, JIRA, Data Modelling, Data Visualization, Data Mining, Data Entry

• Problem-solving skills, Marketing strategy, Competitive Analysis, Team Work, Communication Professional Experience

Business Analyst Intern at Diamante Blockchain Jun 2023 - Present

• Demonstrated a strong understanding of business analysis methodologies and techniques (BPM, SWOT analysis) through practical application as a Business Analyst.

• Effectively leveraged JIRA and Excel for streamlined task management and cross-functional collaboration, ensuring timely project milestone achievement.

• Prepared comprehensive 4 Business Requirement Documents and actively contributed to process documentation for a mobile payment application, ensuring clear and accurate documentation of workflows and procedures. Business Analytics Coordinator at PrimeConsult Aug 2021 - Jun 2022

• Developed a cutting-edge Bank Management System, utilising SQL to optimise date retrieval performance and obtaining a phenomenal 99.97% data accuracy rate.

• Customer account tracking, balance maintenance, and transaction monitoring were transformed, improving the bank’s operational efficiency and decision-making process.

• Collaboration across teams resulted in the presentation of data-driven insights to top management, which impacted strategic resource allocation and drove customer engagement. The Consumer Behaviour towards luxury brands (Colgate-Palmolive) Aug 2020 - Dec 2020

• Used 200+ consumer survey responses to analyse consumer attitudes and purchasing patterns toward Colgate- Palmolive products. VAK Model was implemented to comprehend consumer analysis of the brand.

• Designed a dashboard using Power BI comprising data pertaining to customer preferences, buying patterns, and marketing effectiveness.

Innovative Entrepreneur in Seasonal Products Market Oct 2019 - Nov 2019

• Developed a tailored product line for seasonal candle market, formulated budget for each product leading to economical production and sales, maintained accurate accounting records.

• Singled out targeted customer segments and executed a marketing approach to enhance brand recognition and product visibility by 75%.

• Surpassed goals by selling over 220 products in 15 days, positively impacting the start-up’s success. Academic Experience & Projects

Data Visualization Project

• Designed a comprehensive dashboard using Tableau showcasing correlations between spectator purchasing behaviour, food options in stadium, and weather conditions.

• Aimed to utilize the insights for enhancing the overall fan experience during IPL matches. Promotional chart – Competitive analysis

• Integrated marketing communications of industries and campaign. The promotion mixes components, distribution, sales promotion, and other criteria were among those taken into consideration when creating chart.

• Improved understanding of marketing tactics in various industries through hands-on experience, with the campaign resulting in 20% increase in brand awareness among target audience. Data Wrangling Project

• Conducted a survey of 250+ Boston residents, imported 5+ datasets, and used a custom data wrangling procedure to solve a business problem. Data was wrangled, and the outcomes were assessed using Python, Excel, SQL, and LucidChart to uncover insights and identify patterns. Education

Northeastern University, Boston, MA Sep 2022 - Dec 2023 Master of Science in Business Analytics

Auro University, Surat, India Aug 2018 - May 2021

Bachelor of Business Administration (BBA)

Major: Marketing

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