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EDUCATION

University of California-Los Angeles

Data Science in Health Master -Department Of Biostatistics Sep 2023 - Jun 2025

University Of Strathclyde

Marketing Bachelor

Sep 2019 - Jun 2023

United Kingdom

Marketing Research, Customer positioning, questionnaire analysis, SEO SKILLS LIST

Programming Skills:Proficient in Python, SQL, R, linux and SAS for data analysis and automation. Statistical Analysis:Experienced in conducting A/B testing and hypothesis testing to derive data-driven insights.

Office Tools:Advanced proficiency in Microsoft Excel, including the use of pivot tables and VLOOKUP for complex data manipulation and analysis.

INTERNSHIP EXPERIENCE

Miotech Start-up

ESG Research Intern -Product

Oct 2021 - Dec 2021

Assisted in conducting ESG (Environmental, Social, and Governance) research and analysis for Miotech, contributing to the company's sustainability and responsible investment initiatives. Gathered and analyzed ESG data from various sources, including company reports, databases, and sustainability ratings, to assess corporate performance and identify trends. Contributed to the creation of ESG research reports and presentations, summarizing key findings and insights for internal and external stakeholders.Conducted industry and company-specific research to evaluate ESG risks and opportunities, supporting investment decision-making processes. Xreal Start-up

Hardware Product Intern AR Glasses

Mar 2023 - Jun 2023

Assisted in the product management efforts for Xreal, an AR glasses product, supporting the hardware development lifecycle.

Conducted market research and competitor analysis to gather insights on customer needs and market trends, contributing to product strategy and positioning. Assisted in defining product requirements and specifications based on market research findings and customer feedback.

Collaborated with cross-functional teams, including design, engineering, and manufacturing, to ensure smooth execution of product development tasks.

TikTok

Product Intern -Business Account

Jun 2021 - Aug 2021

Created and deployed multilingual questionnaires in 32 languages to gather valuable user feedback. The feedback was utilized to enhance the functionality and content of the Creative Hub platform, ensuring a better user experience.

Implemented Go-to-Market (GTM) strategies for new features, conducting hierarchical grayscale tests on selected users. This allowed for iterative improvements to the new features and collected valuable data for further analysis and optimization.

Evaluated existing features and processes within the Creative Hub platform, conducting thorough assessments. Utilized data analysis and machine learning algorithms to identify areas for improvement and make necessary adjustments to enhance accuracy and performance. PROJECT EXPERIENCE

How Couples Meet and Stay Together (HCMST) survey SAS-R Project Use SAS to examine associations of categorical variables with relationship-related questions, creating a macro for efficiency.

written responses, graphs, SAS syntax, and R script. This project integrates skills learned throughout the course, emphasizing data manipulation, statistical testing, and report composition. Youth Development Study SAS Project

Analyzing data from the Youth Development Study (YDS) related to employment characteristics before and after the 2008 economic recession.

Tasked with reading and manipulating SAS datasets from 2007 and 2011, subsetting data based on FAMIDs, and conducting descriptive analyses on variables such as demographic and employment characteristics, financial stress, and employment-related concerns in both years. The results are to be presented in a non-technical manner, emphasizing key findings for a public health professional audience. Xier Lu

+1-310-***-**** 丨kiwilu99@foxmail.com

www.linkedin.com/in/xier-heather-lu

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