GITHENDRA VISHAL BALAJI

ad3atf@r.postjobfree.com 718-***-**** LinkedIn Portfolio Tableau Certification EDUCATION

University of Rochester - Simon Business School Rochester, New York Master of Science in Business Analytics (STEM) December 2023

● Merit Scholarship Tableau Certified Tableau Desktop Specialist Professional Vice-President - Simon Data Analytics Club.

● Coursework: Big Data, Computational Statistics, SQL, Predictive and Causal Analytics, Analytics Design, Pricing, Marketing.

● PM: SDLC, Product Lifecycle, Usability Testing, Requirement Gathering, Waterfall and Agile methodology, Scrum, A/B Testing.

● Data Science and Analytics: DBMS, Tableau, Data Analytics, Market Research, AI, ML, EDA, IBM Cloud, RDBMS, Spark. Anna University Chennai, India

Bachelor of Engineering in Computer Science and Engineering GPA: 8.07 / 10 September 2020 PROFESSIONAL EXPERIENCE

AJ Solutions - Simon Vision Consulting Rochester, New York Consultant January 2023 - April 2023

● Developed a Go-To-Market strategy for product launch (timelines, competitive analysis, product strategy and brand positioning).

● Achieved 30% gross profitability after conducting pricing analytics by setting the price to 2x of the prototype cost.

● Skills: Microsoft Suite, Python, SQL, Market Research, Marketing, Pricing, Economics, Finance, Strategy, Operations, Analytics. Accenture Solutions pvt.Ltd. Chennai, India

Application Development Associate - Telecommunications March 2021 - May 2022

● Improved operational workflow by 13%, by designing a revised software in collaboration with 4 cross-functional teams across development, QA, marketing, product and validating through A/B Testing by incorporating client needs.

● Optimized process redundancy by 73%, by retrieving data from Salesforce analytics tool and performing Robotic process automation reducing the overall billing period by 87% and pitched the idea to senior leadership to implement in other project’s.

● Lead the project effort to democratize data, which increased data literacy by 57% and enabled the adoption of self-serve analytics.

● Received the “PINNACLE Awards - Analytics Champ” award for leading high efficiency strategies in analytics operations.

● Skills: Visual Studio, SQL, Java, MS SQL Server, Relational Databases, MS Visio, Agile, Waterfall, CSG, Salesforce, CRM. C.M.N Brick Manufacturing Plant Pvt.Ltd Tiruvallur, India Analyst July 2019 - February 2021

● Decreased the travel time by 12% and increased the total sales by 7% through assessing the operations of the transportation department and successfully implementing the route optimization strategy by market research, traffic and travel time data analysis.

● Increased the sales by 12% through research and implementation strategy of an inventory management solution using pricing analytics to improve production and supply-chain during COVID-19 pandemic when production was at 60% capacity.

● Skills: Data Analytics, Supply Chain, Operations, Pricing, Leadership, Communication, Digital Marketing, Business Analytics. ACADEMIC PROJECTS

Social Media Tourism Post Graduate Program, Data Science and Business Analytics December 2021

● Predicted customer acquisition rate of a tourism firm through analytics on digital and social behavior and customer segmentation.

● Increased the revenue of a tourism company by 21%, by incorporating customer segmentation, providing targeted advertisements, data-driven pricing analysis and increasing the social presence, which resulted in the expansion of the customer base by 37%. Crime Incidents Detection using ML Anna University September 2020

● Reduced the violent crime rate by 3%, collaborated with city police through data acquisition, data cleaning, feature engineering.

● Predicted crime hotspots by crime through machine learning techniques on clustering crime type, frequency and time period. EXPERIENTIAL LEARNINGS AND LEADERSHIP

Simon Data Analytics Club Vice - President - Board Member August 2022 - Present

● Lead the pro-bono club, which now has 300+ members and works to democratize data through cutting-edge analytical tools and machine-learning approaches to enable data-driven decision-making among members and students. LEMON - IVY - Entrepreneurship Club President January 2019 - March 2020

● Incubated and assisted 3 start-ups in their growth through sponsorship, mentorship, growth-hacking and secured $30,000 funding. SKILLS AND ADDITIONAL INFORMATION

Tech and Techniques: Python, SQL, R, Microsoft Excel, SDLC, Business Analysis, Data Modelings, Agile, Java, Machine Learning. Tools: Tableau, Salesforce, Agile, SEO, JIRA, Microsoft Suite, Alteryx, MS SQL Server, SAS, Snowflake, Artificial Intelligence. Interests: Volunteering (Impacted the lives of more than 125,000 people), Cricket, Badminton, Chess, Touring, Cooking.

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