russ díaz

415-***-**** - Castro Valley, CA ****6 - ad38qe@r.postjobfree.com - linkedin.com/in/russdiaz - russdiaz.com

User Experience Designer

USER-CENTRIC DESIGN DESIGN STRATEGY UX-WIREFRAMING

10+ years experience in Graphic Design, 5 years in UX, and 3 years as Sr. Product Owner at a Saas, B2C, finance startup, leading complex and highly technical projects. I leverage my visual design background with my expertise in user research and usability testing to make world class products people love!

Work Experience

My Ether Wallet - Beverly Hills, CA 02/2021 - 12/2023

Senior Product Designer

Owned SaaS, B2C product & led design, shaping company culture, user experience, & interface.

●Defined design process & structure, shortening development life cycle by 20%.

●Analyzed user feedback to inform product roadmap, ensuring user needs are met.

●Collaborated with CEOs, PMs, and cross-functional teams to adjust evolving strategies.

●Presented advanced prototypes to stakeholders & devs, driving design adoption.

●Utilized Data Analytics to improve success rates, preventing over $100,000 in yearly losses.

Big Brothers Big Sisters of the Bay Area - Oakland, CA 08/2020 - 11/2020

Lead UX Designer

Led team of 3 through site revamp, addressing the new needs that arose during quarantine.

●Led collaborative sessions with team building and task negotiation for team efficiency.

●Interviewed 6 user types, driving site revamp for enhanced customer satisfaction.

●Enhanced user flows for higher donations, totalling $2.7 million during peak revenue year.

United States Arctic Research Commission - Washington, DC 05/2020 - 08/2020

UX/UI Designer

Collaborated with designers, and users, to streamline site architecture & improve user experience

●Interviewed 5 scientists, and analyzed findings, leading to identifying pain points and solutions.

●Restructure site navigation, resulting in a 50% reduction in sitemap complexity.

●Conducted usability testing validating a 0% to 100% improvement in achieving user goals.

●Revamped Design System with modular UI components for easy customization by future designers.

Education

Iowa State University - Ames, IA

Bachelor of Arts - Graphic Design, May 2011

Certifications

Google - Online Course

Google Certificate in UX Design, April 2022

University of California, Berkeley - Berkeley, CA

Professional Certificate in UX Design, September 2020

Professional Skills

●UX Wireframing: Mastery of wireframing for optimized user interfaces.

●Design Strategy: Excel in balancing business, user, and technical needs.

●Systems Thinking: Skilled in analyzing systems for process improvement.

●User-Centric Design: Experienced in designing with a focus on user needs.

●Visual Design: Strong background in graphic design principles.

Volunteer Experience

Oakland YMCA - Okland, CA 04/2016 –04/2019

Swim Lesson Instructor

Coached students from ages 1 to 70 for water safety to competitive swimming of all levels.

Laney College - Okland, CA 08/2014 – 02/2015

Community College ESL (English as a Second Language) Tutor

Leveraged my bilingual skills to help international students understand their school materials.

Language Competencies

●English: native language

●Spanish: fluent (speaking, reading, writing)

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