MEG AYLES

MARKETING & PRODUCT DEVELOPMENT PROFESSIONAL

CONTACT

781-***-****

ad37je@r.postjobfree.com

Charleston, SC

https://www.linkedin.com/in/

meghan-ayles/

EDUCATION

MAJOR

Bachelor of Business Administration

in Management

CONCENTRATION

Sustainable Business Practice

University of Massachusetts

Amherst, Isenberg School of

Management

SKILLS

Project Management

Product Development

Content Creation

Social Media Management

MS Office

Organization (Trello & Airtable)

ACHIEVEMENTS

2022 Future Leader Awards Finalist

(Brand and Beauty) presented by

Digiday, Glossy, and Modern Retail

WORK EXPERIENCE

FOUNDER AND CONTENT CREATOR

WELLTHI LLC CHARLESTON, SC 2023 - PRESENT

Create compelling and highly shareable content, driving a +13,136% increase in engagement and a +33% growth in followers within the last month on Instagram

(handle: livewellthi).

Establish successful UGC partnerships with prominent brands in the wellness and consumer goods space including Ninja, Caboodles, and Recreation Sweat. ASSISTANT BRAND MANAGER

RARE BEAUTY BRANDS, DR.DANA & PLANT NORWOOD, MA 2022 - 2023

Oversaw awareness-driving influencer campaigns (the last campaign led to 2.7 million impressions and strong 6% engagement rate).

Owned two-month TikTok project building the Dr.Dana brand’s page from 0 to 7.3k followers and 30.2k likes.

Organized PLANT NYC launch event with 15 media attendees (including Glossy, Allure, CEW, and Vanity Fair) and 10 influencers with cumulative 650k+ followers. PRODUCT DEVELOPMENT MANAGER

RARE BEAUTY BRANDS, PATCHOLOGY NORWOOD, MA 2020 - 2022

Led development of the Patchology Serve Chilled™ Rosé Eye Gels that were awarded Allure Best of Beauty and hold the brand’s #2 SKU on Amazon.

Developed 19 SKUs owning the product timelines and assisting in launches at retail and on DTC.

Headed the first large-scale consumer research study with over 1500+ respondents that set the foundation for both 2022 and 2023 innovation.

Oversaw the development of the first-ever fully recyclable material for sheet mask sachets.

PRODUCT DEVELOPMENT COORDINATOR

RARE BEAUTY BRANDS, PATCHOLOGY NORWOOD, MA 2019 - 2020

Owned four-month PETA project acquiring cruelty-free certification for the entire brand.

Secured Ulta Conscious Beauty Clean pillar auditing 61 SKUs and adjusting 36 formulas to comply.

Actively spearheaded the brand’s new category launch with 3 Little Helper® Supplement Strips (Sleep, Energy, and Calm) serving as the main point of contact for all regulatory inquiries.

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