Alwyn R. Velásquez

ad36nl@r.postjobfree.com https://www.linkedin.com/in/alwyn

Lead Product Designer with expertise in UI/UX, skilled in driving product development through user research, wireframing, and prototyping. Adept at managing projects, collaborating cross-functionally, and delivering high-quality designs. I am known for my negotiation skills, providing executive-level support, and driving results. Areas of Expertise:

UI/UX/Interaction Design Information Architecture User Research Wireframing Product Development Project Management Technical Documentation Usability Testing Business Development Negotiation Executive Support

Technical Skills:

Axure RP Pro 8 Balsamiq OmniGraffle Pro Keynote Creative Cloud Dovetail Macaw POP Marvel Proto.io InvisionApp Figma UXPin SiteCore10 Adobe Target Microsoft Office

Professional Experience:

Analog Devices, Wilmington, MA

Principal Designer, Web UX Design 01/2023 Present

● Spearheaded Agile processes, researched backend systems, and defined eCommerce strategy, aligning design initiatives with business goals.

● Advocated for Agile methodologies and Design Thinking practices, shaping continual revision cycles of applications, and driving user engagement for analog.com. Kessel Run, Boston, MA

Senior Product Designer 07/2019 01/2023

● Led UX design for U.S. Air Force software applications, conducting usability studies and problem framing to ensure exceptional user experiences.

● Improved team engagement and reduced onboarding time through process enhancements.

Monotype, Woburn, MA

Senior UI/UX Designer 09/2018 04/2019

● Spearheaded e-commerce re-platform initiatives and designed internal systems, aligning designs with business and user objectives.

● Designed a Samsung Android application for UI customization, enhancing user engagement.

Bioverativ, Inc., Waltham, MA

Senior UI/UX Designer/Business Analyst 03/2017 09/2018

● Managed a multilingual Intranet project, defining project path, site design, and Agile build methodology, driving strong business outcomes.

● Provided UX/UI design solutions for regulatory compliance projects interfacing with SalesForce, ensuring exceptional user experiences. 89 Degrees, Inc., Burlington, MA

Senior Manager, User Experience 04/2015 12/2016

● Established a client-facing UX practice, acted as a subject matter expert across diverse industries, and led design initiatives to improve business efficiency.

● Managed personnel and oversaw project work, nurturing design talent and fostering collaborative environments.

Wipro/Putnam Investments, Boston, MA

UI Consultant 06/2014 03/2015

● Consulted on UI design for proprietary financial services software, defining application look and feel across devices and aligning designs with user needs.

● I provided UX recommendations to enhance the open-source framework, driving continuous improvement in team processes.

Smart Destinations, Boston, MA

UI/UX Designer 05/2014 07/2014

● Optimized e-commerce platform to increase user conversion rates, implementing A/B testing solutions and aligning designs with business objectives.

● Collaborated with marketing and sales teams to enhance product promotion strategies and drive strong business outcomes.

Edge Media Network / Pride Labs, Boston, MA

UI/UX Designer (Contract) 03/2014 04/2014

● Designed and coded screen views for the EDGE mobile application, expediting community outreach efforts and ensuring exceptional user experiences.

● I defined architecture for a responsive version of the LGBT portal, enhancing user experience across devices and driving continuous improvement in team processes. Education:

● Master of Science in Management (MSM), Lesley University, Cambridge, MA

● Bachelor of Fine Arts (BFA) in Graphic Design, Massachusetts College of Art & Design, Boston, MA

Certifications:

● Certificate, Product Design Track (UX/UI), StartUp Institute, Cambridge, MA Pro Bono:

● Online mentor (Design/Business/Marketing), Careervillage.org

● Designer, The Latino Stem Alliance, Boston, MA

● Designer, Catchafire.org

Teaching Experience:

● Graphic Design, Lasell College

● Design Applications/Web Design, Massachusetts College of Art & Design

● Accredited Publishing Certificate Program, Emerson College & Boston University

● Lecturer, Harvard University

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