RACHNA SINGH

UI/UX Designer

763-***-****

www.linkedin.com/in/rachna-profile

WORK EXPERIENCE

UI/UX DESIGNER II - VISTEX INC./ Sept 2022- Present

• Increased user engagement on the Work Manager overview page by 20% by implementing a user-friendly layout that facilitates faster document, tracking, and report navigation.

• Bridging the complexity of requirements to create user-friendly enterprise software products. Crafting impactful solutions tailored for the B2B nature of Vistex Go-to-Market suite.

• Collaborated with developer, product managers, and other stakeholders to ensure cohesive and integrated design solutions.

• Reduced time spent on managing program settings application by 15% through an intuitive and efficient UI design aligned with SAP Fiori principles.

• Streamlined UI experience for Address book application, employing a user- centric approach driven by grid layout principles. It simplified category and filter section, contact list and refined view and edit interface. UI/UX DESIGNER - RAAD SYSTEMS INC / Jan2020- April 2022

• Created interactive designs for complex web applications by way of page/user flow diagrams, site maps, and interactive wireframes.

• Sole UI designer for start-up Logistics tech client focused on the development of SaaS products for the Road Trucking industry.

• Conducted UX research by interactively testing designs using high and low fidelity prototypes and coordinated with clients to better understand their brand, business goals and visual vision.

• Designing graphic user interface elements, like menus, tabs, and widgets.

• Redesigned the Raad’s website and made the site mobile-friendly by using WordPress.com, which resulted in an increase in new users. FREELANCE WEB/DIGITAL DESIGNER / Jan 2015- Dec 2019

• Collaborated with a wide range of clients - in industries including but not limited to hospitality and tourism, food and beverage, education, and government - to bring their business online in a beautiful way, transforming their vision into a powerful online presence through web design.

• Launched brand identities for 20+ clients, including logo development, color schemes and font selection.

DIGITAL DESIGNER - LIFETOUCH POTRAIT STUDIO / Oct 2016 – Dec 2016

• Sourcing, compositing, and retouching images for print or web based according to Company guidelines. Work closely with team in a fast-paced environment with accuracy and attention to detail.

Problem Solving & Analytical Skills

SUMMARY

Adobe Animate CorelDRAW

ad35tv@r.postjobfree.com

HTML5 CSS Javascript

Adobe Photoshop Illustrator

Wordpress Squarespace

MS Office

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Adobe XD Axure

Sketch Figma Balsamiq

With 6+ years of UI/UX under my belt, I

master the art of turning raw ideas into

polished user experiences. I excel at taking

concepts from whiteboard to high-fidelity

prototypes and collaborating with clients to

bring their vision to life. My work has boosted

conversion rates, enhanced brand loyalty, and

increased revenue for a diverse range of

clients. Navigating the complexities of ERP,

B2B, B2C, and road trucking SaaS has honed

my ability to thrive in challenging

environments and collaborate seamlessly

across teams.

My ultimate goal is to create digital

experiences that not only meet user needs but

also exceed expectations and leave a lasting

impression.

CERTIFICATION

UI/UX Designer Course

Completed from TIB Academy, Bangalore

Diploma in Graphic Designing

Completed from Arena Multimedia, Bangalore

Flexibility and Passion for Technology

User-centered Design

Creative Thinker

Storyboarding & Wireframing

Interaction Design & Responsive Web Design

PROFESSIONAL

SKILLS

EDUCATION

Master of Art (M.A), Economics

Chaudhary Charan Singh University, Meerut

BACHELOR’S DEGREE

Bachelor of Commerce (B.Com)

Delhi University, Delhi

MASTER’S DEGREE

PROFICIENCY

Microsoft Office

Certified from Microsoft

Specialist

Naperville, Chicago, IL

https://rach4design.wixsite.com/portfolio

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