Pharmaceutical and healthcare marketing
Resume:
Dipanshu Sood
Transforming Healthcare Businesses Driving Scalable Growth & Operational Excellence Across India
****************@*****.***,************@*****.**.** Flat No. 12, Ambika Vihar, Ward No. 4, Kharar, Dist. Mohali (Punjab) https://www.linkedin.com/in/dipanshusood
Healthcare & Hospital Management
Sales & Marketing Strategy (B2B & B2C)
Business Development & Market Expansion
Strategic Partnerships & Alliances Team Leadership & Talent Development (100+ members) Process Optimization & Operational Excellence
Revenue Growth & Profitability Enhancement
Digital Marketing & Brand Positioning (Basic)
Apollo Clinic & CHD City Hospital, Chandigarh Jan 2019 – Mar 2022 Directed end-to-end hospital operations across HR, finance, clinical services, and infrastructure. Reduced operational costs through lean management while maintaining service quality. Ensured compliance with healthcare regulations and accreditation standards. Launched specialty clinics (Diabetic Foot, Geriatric Wellness) for market differentiation. Built partnerships with insurance & CSR bodies to extend affordable care. Dr. Kochar’s House of Smiles Gini Health Aastha Hospital Sage Mediclinic Apr 2022 – Mar 2024 Designed custom growth strategies, delivering 20–35% increase in patient acquisition. Introduced SOPs to streamline operations, reducing wait times and enhancing patient satisfaction. Conducted competitive benchmarking & SWOT to reposition brands in saturated markets. Expanded diagnostic offerings, improving service diversity and revenue streams. Launched referral programs that grew cross-referrals by 40%. Apollo Clinic and CHD City Hospital, Chandigarh, 2024 to Present Increased patient footfall by 25% in 6 months through integrated corporate, digital, and community outreach campaigns.
Secured long-term contracts with corporate clients & TPAs, boosting institutional revenues. Initiated satellite clinic tie-ups & mobile health units to serve underserved regions. Implemented data-driven strategies to improve lead conversion rates. Mentored mid-level managers, fostering leadership succession. Results-driven healthcare and pharmaceutical leader with 24+ years of experience in sales, marketing, business development, and operations across North India. Proven track record in launching and scaling businesses, boosting revenue, and building high-performing teams. Adept at forging strategic partnerships with hospitals, corporate clients, government bodies, and insurance providers. Recognized for market expansion, operational excellence, and brand positioning in competitive healthcare markets. Core Competencies
Professional Summary
Professional Experience
General Manager - Business Development
Chief Operating Officer
Consultant – Business Development & Operations
Punjab University
May 1992 to May 1995
Revnbhel Pharmaceuticals Oct 2006 – Nov 2009
Expanded North India footprint via 40+ distributors & C&F agents. Increased team performance through incentive-based tracking. Meyer Organics Ltd., Chandigarh Sep 1996 – Feb 2003 Consistently ranked among top regional performers in sales & product knowledge. Symcox Research Labs Pvt. Ltd. Feb 2003 – Sep 2006 Strengthened Punjab market share through KOL engagement & strategic targeting. Aurel Biolife Jun 2010 – Jan 2013
Led a 15-member sales team across 3 states, achieving 120%+ targets consistently. Successfully launched nutraceutical & specialty pharma products. Paras Bliss Hospital, Panchkula Jun 2015 – Oct 2016 Achieved 40% growth in maternity & pediatric services through integrated marketing. Strengthened referral networks by engaging gynecologists & pediatricians. Chaitanya Hospital, Chandigarh Nov 2016 – Dec 2018 Led hospital rebranding via targeted digital campaigns, increasing online engagement. Organized CMEs & health camps to strengthen physician & community trust. Improved revisit rates through structured patient loyalty programs. Education
B.Com
Leadership Highlights
Certifications and Licenses
Operations management
Marketing Head
Medical Representative
Regional Sales Manager
Area Sales Manager (ASM)
Senior Area Sales Manager
Deputy Manager – Marketing
Healthcare management
Digital marketing strategy
Principles of management
Launched multiple healthcare brands & specialty services across North India. Consistently exceeded revenue targets through strategic planning & execution. Built and led teams of 100+ professionals to achieve business goals. Expert in high-level stakeholder engagement, including government bodies & regulators. Career Note: 2013–2015 – Medical recovery period following a work-related accident
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