Kennedy Grey

Portland, Oregon, United States

ad30xi@r.postjobfree.com 971-***-****

linkedin.com/in/kennedygrey https://kennedycopy.my.canva.site/ Summary

Contract Copywriter (Portland, OR)

Creative & Editorial Director, DAT Solutions (Portland, OR) Senior Copywriter, LeEco US (San Jose, CA)

Associate Creative Director Wunderman (Seattle, WA) Senior Copywriter, ModemMedia (Norwalk, CT)

Senior Copywriter, Nike World HQ (Beaverton, OR)

Senior Copywriter, Digitas (Boston, MA)

Copywriter, ClickZ Networks (Andover, MA)

Copywriter, Mackie Designs (Seattle, WA)

Editorial Contributor: WIRED, Red Herring, New Atlas, MovieMaker, Macworld, Staff Writer, Cape Cod Newspaper Group

Author: Upgrading and Repairing Macs (Que/Macmillan 1996) Author: Desktop Video Bible for Macintosh (Que/Macmillan) 1995 Experience

Contract Copywriter

Freelance

Mar 2019 - Present (5 years)

20+ years as an agency Copywriter, ACD/Copy and Creative Director inside Wunderman, Digitas, ModemMedia as a full-time staffer, and as a senior-level creative staffer at Nike world HQ, LeEco US, and DAT Solutions.

Creative Director

DAT Freight & Analytics

Jul 2017 - Apr 2019 (1 year 10 months)

Creative and Editorial Director and Social Media Lead. Managed a large team of graphic designers and writers turning out promotional and event assets for a busy schedule of trade shows all over the country. Oversaw new web site launch, recruited and hired senior creative and social media leads, and managed the budget for the year.

Senior Copywriter

LeEco US

Jun 2016 - Jun 2017 (1 year 1 month)

Responsible for all public-facing sales materials from the company HQ based in Beijing and securing translations and dealing with approval system in Mandarin and five time zones away. Creation and deployment of copywriting and content, social media engagement and ongoing customer relationship management touchpoints.

Kennedy Grey - page 1

Contract Copywriter

Self-employed

Jan 2008 - Jul 2015 (7 years 7 months)

Contract copywriter for agencies in the Bay Area including Oglivy, Digitas, Grey Direct, Red Bus, and direct-to-client writing work for United Healthcare, Air New Zealand, Wachovia Bank, Wells Fargo Bank, Bank of America.

Associate Creative Director/Content Strategist

Young & Rubicam

Oct 2005 - Nov 2007 (2 years 2 months)

Led creative for MSN/Hotmail, X-Box interactive work and helped on pitches that retained or won new business from Jaguar, Sony and Land Rover.

Senior Copywriter

ModemMedia

Apr 2005 - Aug 2005 (5 months)

Lead writer for the IBM online and email/direct awareness and acquisition group. Also contributed to new business pitches and other accounts including America Online, and Song Airlines. Senior Copywriter

Nike

Apr 2002 - Oct 2003 (1 year 7 months)

Launched the new Nike Equipment division and built all initial brand books for Nike Vision/Nike Timing and Sports Measurement SKUs. Tasked with all product identity and branding copy for an ongoing torrent of eyewear, watches, sunglasses and swimming goggles. Conducted a weekly briefing at WK Agency for all broadcast marketing assets or larger scope campaign work. Senior Copywriter

Digitas North America

Aug 1999 - Nov 2001 (2 years 4 months)

Senior Copywriter on the digital, web and online/offline direct portions of the Best Buy.com and AT&T accounts.

Won internal company-wide award for rebranding effort of the company prior to it being sold to WPP group agencies.

Senior Copywriter

Mackie

Feb 1997 - Oct 1999 (2 years 9 months)

Responsible for all marketing copy for website, trade show collateral brochures and one-sheets, promotions, in-store sales materials, on-box and in-box marketing and all awareness campaigns. Extensive amounts of interviews with musicians and producers in the music business for articles in the in-store magazine featuring the audio products.

Education

Kennedy Grey - page 2

Goddard College

Writing/Marketing

1982 - 1984

Elected campus representative lead for visiting students. Co-chaired writing department Edited School Newspaper

Berklee College of Music

Summer Program, Digital Composition, Percussion

1985 - Present

Skills

News Writing • Video Editing • Creative Direction • Interactive Marketing • Integrated Marketing • Copywriting • Direct Marketing • Product Naming • Media Planning • Marketing Strategy Kennedy Grey - page 3

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