UROOJ **** Greenleaf Ct Apt ***, Park City, IL ***85

MUSTAFA

MARKETING PROFESSIONAL

+1-331-***-****

ad30ps@r.postjobfree.com

https://www.linkedin.com/uroojmustafa

WORK EXPERIENCE

Marketing Project Manager

Pfizer Pakistan Limited KHI, PK

Managed and executed a national conference called GP Summit'23 held in Lahore, 160 HCPs were engaged across Pakistan. Conducted 30 disease awareness webinars where 30 HCPs were invited from broad 10+ specialties and allowed engagement with 20,000+ HCPs across Pakistan and created Social media content for YouTube channel and Facebook official Pfizer Pakistan page. Planned, developed and executed multiple Awareness Campaign which included: promotional activities, and digital marketing. Created products Detail AID, Drop cards, Detailing guidelines and strategic marketing plan for multiple brands: Ponstan, Feldene, Deltacortril, Solucortef, Corex D, Mycitracin, Basoquin.

Designed an innovative marketing strategy using an Omnichannel Approach: on-ground and digital marketing campaigns and constructed Visual Comprehensive Detail Aid of multiple brands for HCPs and Surgeons. Jun 2021 - Nov 2023

SBT JAPAN KHI, PK

Developed digital strategies for international clients. Created and managed brand campaigns developed media & content plans for multiple brands- RexD, Huss Solutions, Blauda, Moving Wheels & Hulhub. Managed social media facebook pages of SBT for 13 countries. Managed Facebook pages for 5 brands, 3 Instagram accounts, 2 linkedin pages & twitter. Successfully run and managed paid ads on Facebook using Business Manager. Planned out the website structure and website layout for clients & Formulated newsletters for SBT in coordination with the design team & conducted multiple photo shoots and video shoots for corporate branding. Digital Marketing Executive Oct 2020 - Mar 2021

INTERNATIONAL BRANDS LIMITED KHI, PK

Worked extensively on the launch of FMCG products: Surface Cleaner, Detergent, Shampoo and Dish-wash. Performed U&A study of the Pakistani and International based house-hold cleaning products. Refined Research and Analytical skills by performing marketing research activities by Collecting and Analyzing data regarding consumer preferences and need state in Pakistan.

Deep Analysis of International Brands and Competitors Performance in order to identify opportunities for growth. Monitored consumer and current market trends, consumer behavior analysis, local and international brands advertising techniques. Acquired comprehensive exposure to different marketing activities and obtained vital understanding of the key processes involved. FMCG Brands Launch Project Jul 2020 - Dec 2020

GLAXOSMITHKLINE PAKISTAN LIMITED KHI, PK

Delivered the scientific knowledge, medical data to the health care practitioners and gathered feedback. Planned and executed relevant scientific advisory boards and experts meeting.

Medical Services Executive Aug 2019 - Sept 2019

* References to be furnished upon request

ACHEIVEMENTS

Qualified for "MBA Chancellor's Honor List 2021”.

REACH Scholarship Award 2018.

EDUCATION

SZABIST KHI, PK

MBA, Marketing 2019-2021

CGPA 3.56 on a scale of 4.0

Cambridge International Examination Advanced level BS, Biotechnology 2015-2019

CGPA 3.4 on a scale of 4.0

WHALES COLLEGE KHI, PK 2013-2015

SZABIST KHI, PK

Curriculum Highlights:

Brand Management Media Planning Global Marketing Marketing Analytics Strategic Marketing . Curriculum Highlights:

Food Biotechnology Microbiology, Pathology Pharmacology Hematology Biochemistry . MRS. TAHSEEN'S LEARNING SYSTEM KHI, PK

Edexcel IGCSE Ordinary level 2008-2013

SKILLS

Brand Strategy Development

Brand Positioning

Marketing Research & Analysis

Digital marketing

Product Launch

Campaign Strategy & Management

Content Creation

Cross functional team leadership

Creativity

Stakeholder management

TOOLS

Microsoft Suite

Veeva Vault

SPSS

Canva

Contact this candidate