ANNIE (SHIUAN-YING) CHEN

+1-608-***-**** ad2zg4@r.postjobfree.com linkedin.com/in/annie-chen-0506 Madison, WI PROFILE

Detail-oriented and Creative Business Analyst with a robust background in data analysis, business process optimization, and a keen understanding of operational excellence. Offering over 3 years of hands-on experience in reporting, data analysis, and project management, I aim to leverage my skills in support of business growth by enhancing processes and meeting cross- functional targets with a strong focus on quality, production, and financial acumen. EDUCATION

University of Wisconsin-Madison, Wisconsin School of Business, Madison, WI 05/ 2024 Master of Business Analytics Candidate, Digital Marketing Track

• Coursework: Machine Learning, Cloud Computing, Data Visualization, A/B Testing, Modeling & Optimization

• Achievement: 2nd place at Annual Data Visualization Competition National Taiwan University (NTU), Taipei, Taiwan 2022 Bachelor of Communication in Bio-Industry Marketing and Development

• GPA: 3.96/4.30

• Coursework: Programming for Business Computing, Database Management, Big Data and Business Analytics PROFESSIONAL EXPERIENCE

UW-Madison Data, Academic Planning and Institute Research Center, Madison, WI 09/ 2023 – present Project Assistant

• Synthesize diverse data sources and create 3 dynamic dashboards using Tableau for real-time visualization of graduate outcomes, adhering to performance management and strategic planning needs.

• Automate data storage and establish efficient data pipelines for institution, enhancing data-driven decision-making across the university and aligning with Business Intelligence and Analytics (BI&A) and Data Services Analytics initiatives. Audi, Taipei, Taiwan 06/2022 – 06/2023

Business Analytics and Management Intern

• Conducted dealer P&L analysis using Python for data wrangling and automation, informing pricing strategies and improving dealer profitability by 15%.

• Developed automated business dashboards using business intelligence tools to synthesize financial data and operational Key Performance Indicators (KPIs) of dealers, fostering cross-departmental collaboration. Microsoft, Taipei, Taiwan 07/2021 – 06/2022

Digital Marketing Analytics Intern

• Analyzed web data from Microsoft Taiwan News Center through Adobe Analytics, presented actionable insights to raise total page views by 8.3% in 3 months.

• Fostered collaboration with senior management to enhance customer experience and customer satisfaction through data- driven insights.

• Managed data, improved workflow efficiency, and assisted in project coordination using SharePoint platform. SELECTED PROJECTS

AWS Cloud Computing Capstone: Utilized AWS cloud technology for financial data analysis, including designed a data flow diagram for enhanced visualization, executing exploratory data analysis, applying machine learning models for predictions, and recommending new portfolio additions through an ETL process, adhering to best practices in data management and analysis.

(Presentation Video)

NFL Big Data Bowl 2024 (Kaggle Competition): Applied machine learning to forecast NFL game outcomes, relevant to performance management and data analytics.

Recommending Café (Python): Led a project focusing on data manipulation and web interface design, demonstrating problem- solving and independent handling of complex data.

Analyzing Online Trends (SQL, Tableau): Built SQL databases and visualized ecommerce data in Tableau, aligning with performance management and market analysis.

TECHNICAL SKILLS

Programming Languages: Python (NumPy, Pandas, Matplotlib, Beautiful soup, Seaborn), SQL, R, SPSS Software Tools: MySQL, Power BI, Tableau, RStudio, Microsoft Office, PowerPoint, Advanced Excel (Power Query, VLOOKUP, Pivot Tables), Adobe Analytics, Google Analytics (Certificate: 2023), Google Ads, WordPress, AWS (S3, Redshift, Glue, Sage Maker), Snowflake