Michael A. Parker

206-***-**** ad2w55@r.postjobfree.com www.linkedin.com/in/marketingeek/

Accomplished SEO and SEM professional providing value to B2B and B2C companies of all sizes and industries. Expertise in research, testing, and direct interaction to understand customer value needs and tools and analytics to deliver their value. Relationship building using empathy, qualitative research, and sales/marketing background.

Digital Marketing Analytics (SEO / SEM)

Digital, Email, and Social Marketing

Conversion KPIs design and implementation

Value Proposition & Brand Development

Employment History

Absolute Biotech (AKA LSBio & LifeSpan BioSciences) November 2017 – October 2023 SEO / SEM Analyst Seattle, WA

Managed a website with 1 million biological research product pages for antibodies, ELISA Kits, and proteins. o Increased organic conversions 5 years out of 6.

o Optimized Google and Microsoft Ads decreasing costs 10% annually while increasing conversions by 5%. o Authored requirements to automate creation of SEO metadata including title, meta description, H1, and keywords, resulting in increased page indexing.

o Researched customer purchase data to implement location, day, and time of day targets based on the US Census, NIH, and customer record data sources, limiting bids not to show advertising where there are no customers. o Sequenced human buying behavior using SEO and SEM analytics to capture real time customer signals. o Performed extensive A/B testing to determine optimal product advertising.

Led the initiative to incorporate the Schema.org Organization, Product, and Offer schemas specifying the schemas and specifying relevant content. This increased the clarity of signals to the search bots to provide more accurate information about the company’s customers and products.

Partnered with development team to automate the bid optimization for 200K sponsored products for a biological research centric product search and referral vendor that generated more conversions than Google with a 95%+ conversion rate.

marketingeek, llc October 2014 – Present

Founder & Principal San Diego, CA and Seattle, WA

Implemented Google Analytics and Google Ads for two digital marketing firms using Google Tag Manger to create events, goals, and conversions for 22 B2B and B2C clients of varying sizes.

Standardized onboarding processes which were used for each of the engagements to ensure that the clients had successful website deployments and activity reporting.

Ongoing implementation updates as the customers integrated the website into their business decisions.

Mentored a text analytics startup defining go-to-market strategies, tactics, and close customer engagements.

Served as the chief privacy officer for a web analytics company, representing them with the industry consortium that promoted adoptions of user privacy policies standards. Education and Training

Master of Business Administration, Information Technology Management, Western Governors University

Digital Marketing Analytics / SEO / SEM - Digital Marketing Analytics, University of Washington PCE

Bachelor of Business Administration, Business-to-Business Marketing with concentrated studies in Computer Science, Cleveland State University

Marketing - Integrated Marketing, USC; Customer-Centered Marketing™, Logical Marketing

Business - Culture of Japan, University of Washington ExecEd; Strategic Decisions, Northeast Consulting Group

Sales - Consultative Selling, Solution Selling, Professional Selling Skills; led training and wrote playbook.

Professional Memberships – Seattle Search Marketing - Treasurer, Seattle Digital Marketing Analytics, Puget Sound American Marketing Association – Pulse Awards Chair, CSU Alumni, UW PCE Alumni, WGU Alumni

Technology – Google Tag Manager, Google Analytics GA4 Certification (and GA UA), Google Ads, Microsoft Advertising, Google Looker (Data) Studio, Tableau, SQL, Google Search Console, Bing Webmaster Tools