Copywriter

Zevi Alter

**********@*****.*** 503-***-**** zevialter.com LinkedIn

I’m passionate about communicating stories that truly matter to people in fun, meaningful ways to spark action, challenge convention, and bring in new perspectives. I appreciate those who encourage making bold, culture shifting work, so I can thrive authentically as an awe-inspiring creative. WORK EXPERIENCE

Allen Hall Advertising Eugene, OR

Copywriter September 2022 — June 2023

● Earned 1.4 million impressions by executing 30+ DTC unique small and large scale projects concepting and writing for TV, radio, OOH, experiential, print, and social.

● Collaborated in teams of 20-35 with all departments in an in-house creative agency of 80+ students in remote and in-person/fast-paced collaborative environments to brainstorm, craft and engineer advertising and marketing campaigns for local and regional clients with $200k or fewer budgets.

● Executed timelines for multiple concurrent projects and accounts allowing maximum workflow efficiency and maintaining quality through being receptive to feedback from creative directors. Rising Eugene, OR

Creative Director and Copywriter June 2022 — June 2023

● Co-directed a 15-member team to ensure user-friendly communication of climate change information and feasible action steps across social, OOH, experiential, print, and video.

● Coordinated and sourced local and out-of-town interview subjects encouraging practical sustainability. Conversica Eugene, OR

Freelance Copywriter and Director June 2022 — June 2023

● Kick-started and executed creative concepting, script writing, and directing of four 2-minute humorous videos in series for technology startup in 3 member team to pinpoint flaws in company competitors, leveraging benefits of company and upholding a revenue of 48.8 million dollars.

● Managed and built contract for $10k budget to allocate payment of internal and external team including actors, production assistants, for pre production and post production. Carpe Diem Education Remote

Freelance Social Content Creator June 2021 — July 2021

● Generated 25+ concise, attention-grabbing messages to exhibit uniqueness of study abroad program.

● Edited over 40 photos and videos on Premiere Pro and Canva to create Instagram Reels, promote study abroad, and recruit students.

● Boosted Reel impressions by 200% by introducing new communication tactics adhering to target audience. EDUCATION

University of Oregon Eugene, OR

Bachelor of Arts in Advertising Minor in Multimedia Dean’s List October 2019 — March 2023 SKILLS & INTERESTS

Technical: Adobe Creative Suite Social Media Copy Slack Google Slides Editing Content Creation Conceptual: Headlines/Taglines Team Player Comedy Multitasking Scripts Pitching Campaign Advertising Interests: Environmental Education Youth Empowerment Table Tennis Lyric Writing TV and Movies

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