Business Development Product Marketing

OMOTOSO, MICHAEL IMOLEAYO

**********************@*****.*** I (+234)-902-***-**** I Nigeria

CAREER PROFILE

Experienced and accountable professional with a strong track record in creating impactful sales and marketing strategies, driving revenue growth, and fostering client relationships. Known for being dedicated, organized, proactive, and customer-centric. Excellent interpersonal skills for enabling seamless collaboration across teams and recognized for generating innovative ideas and providing effective solutions to complex challenges.

SKILLS PROFILE

• Stakeholder Management

• Business Development

• Sales and Marketing

• Product Marketing

• Customer Relationship Management

• Negotiation and Persuasive Skills

• Microsoft Office

WORK EXPERIENCE

Marketing Executive Mar. 2023 – Present

Kimberly Clark Nigeria - Huggies - FMCG

• Successfully implemented and monitored a market activation and hospital sampling program in South West Nigeria, resulting in an impressive 80% increase in brand visibility and sales of Huggies diapers.

• Effectively collaborated with marketing and sales agencies to execute impactful below-the-line

(BTL) marketing campaigns across 45 local governments in Southwestern Nigeria, acquiring over 5000 new customers for Huggies diapers within a 3-month.

• Collaborated with colleagues to develop compelling content for above-the-line (ATL- television and digital media) marketing campaigns, achieving a reach of over 5 million audience members within a one-month timeframe.

• Designed and implemented a successful 3-month "Loyalty Scheme" program for Huggies retailers, enhancing stakeholder relationships and driving a significant 25% increase in sales for Huggies diapers.

• Conducted comprehensive market research, analyzed data, and gained valuable consumer insights to stay informed on industry trends and inform strategic decision-making. Business Development Executive Jun. 2022 – Oct. 2023 Globacom Nigeria (Money Master PSB) - Fintech

OMOTOSO, MICHAEL IMOLEAYO

• Utilized professional communication skills to effectively close sales and expand the customer base among agents, merchants, and partners.

• Conducted thorough competitor analysis, summarizing key information and trends to inform strategic decision-making.

• Identified and developed sales opportunities by researching and prospecting potential accounts, establishing rapport, and delivering technical information.

• Resolved 80% of mobile money payment issues by serving as a liaison between partners

(agents) and Globacom’s IT department.

• Implemented comprehensive marketing strategies and persuasive engagements to promote the digital product to potential agents.

• Successfully onboarded over 60 business merchants which included restaurants, Filling stations, retailers, etc and delivered POS to them in two months by leveraging effective negotiation techniques and offering incentives to individuals within my professional network.

• Recruited and trained over 1000 agents and partners, ensuring their proficiency in using the GKala mobile wallet and providing ongoing support to drive transaction activity. Sales and Marketing Officer Dec. 2020 – May 2022

Uchekinze Nigeria Limited, Ibadan, Oyo State

• Generated customer motivation by establishing regular and thorough interactions, demonstrating a deep understanding of their needs.

• Achieved a remarkable 300% increase in customer retention by providing prompt and detailed responses to inquiries, coupled with a friendly approach.

• Successfully resolved customer complaints and ensured their utmost satisfaction.

• Conducted comprehensive research to identify emerging trends in plumbing wares and proactively addressed the evolving needs of customers. Sales and Marketing Associate Dec. 2018 – Feb. 2019 Multi- Pro Nig. Limited (Kellogg’s Coco Pops) - FMCG

• Communicated product value, quality and style to educate and entice potential customers.

• Planned and organized sampling events by working hand-in-hand with the retail store manager and other team leads.

• Increased brand awareness through event marketing, demonstrations, sales and brand promotion.

• Organized and stocked merchandise to keep necessary levels for sales demand.

• Drove operational improvements, which increased savings and profit margins by 30%.

• Monitored social media and online sources for industry trends. SKILLS PROFILE

Bachelor of Science, Political Science 2014 - 2018 University of Ibadan, Nigeria

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