Kasey Chen San Francisco based UX designer intersecting artistry with industry.

kaseyschen.webflow.io/ · ad2tze@r.postjobfree.com · linkedin.com/in/kaseyschen Experience

SWA Services Group - UX Designer JAN 2023 - PRESENT, San Francisco CA

● Enhanced data management and productivity by digitizing traditional data entry forms for mobile use.

● Orchestrated end-to-end design processes for a mobile infrastructure application, encompassing market research, conceptualization, wireframing/storyboarding, and layout finalization. Savasana AI - Creative and UX Designer JAN 2023 - NOV 2023, San Francisco CA

● Led end to end design for the creative team, shaping the UX strategy for a SaaS product in collaboration with founders.

● Leveraged Microsoft Clarity analytics to optimize designs, incorporating heat maps and user interactions.

● Identified customer needs and business opportunities through customer research and working with the product team to deeply understand user behavior and engagement metrics.

Sermo - Product Designer MAY 2023 – OCT 2023, Remote

● Played a pivotal role in creating first iteration desktop to mobile designs for the Sermo website.

● Conducted research and competitive analyses, contributing valuable insights to the design team for future iterations.

● Supported the optimization of visual designs for new features and enhancements, fostering a user-centric approach. Kimberly Clark - UX Design Intern JUN 2021 - SEP 2021, Remote

● Designed, validated, and delivered customer journey maps, information architectures, and a new design system for the development of a rebranded Huggies website.

● Led an intern-started initiative to AB test newsletters that were receiving hard bounces, which resulted in a 30% increase in email opens nationally.

● Engaged with product management, engineering, and business stakeholders to conduct heuristic evaluations of competitors to aid in project roadmaps.

Sony Entertainment - UX Research Intern AUG 2020 - DEC 2020, Remote

● Collected and analyzed user behavior through ethnography, surveys, benchmark studies, web-based research, and online experiments (A/B testing).

● Understand product specifications and user psychology to test interactive prototypes with a range of users while performing comprehensive diary studies.

Education

University of California San Diego MAR 2022, GPA 3.7/4.0

● B.S. Human Computer Interaction, Minor in Interactive Computing Arts Projects

IEEE Quarterly Project Third Place Winner MAY 2020, San Diego CA Created a fitness mobile app through applied research from online communities. Worked on first iteration prototypes and design systems, consolidating data from user testing into workable pain points Etsy Store Branding APR 2023, Remote

Partnered with Etsy shop owner to elevate online storefront cohesion through a branding repackage, increasing sales from 40 to over 500 - earning a star seller badge.

Skills

Design: UX Design, Prototype Design, UI Design, Storyboarding, Data Visualization, AB Testing, Product Design, Information Architecture, Project Management, Data Analysis

Toolkit: Figma, Adobe XD, Sketch, Jira, Trello, Adobe Illustrator, Photoshop, Premiere Pro, HTML, CSS, Javascript

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