Michael Archey

Brand Marketing Coordinator

Denver

610-***-****

I'm a passionate and highly motivated professional excited to use my experience in sales, management and communication to transition into a marketing role which aligns my passion with my career.

PERSONAL INFORMATION

Address: 7465 Martin Luther King Blvd, 202, Denver, 80207

Nationality:

Driving License:

Hobbies:

SKILLS

Digital Communication

CRM / Salesforce

Content Creation

Social Media

Email Campaign Management

Verbal / Written Communicaiton

Customer Service and Satisfaction

Task Management

Project Management

Cross Team Collaboration

Seminar / Webinar Coordination

Process Optomizaiton

A/B Testing

Team Leadership

Business Application

Curiosity by nature

Microsoft Office Suite

WORK EXPERIENCE

* January 2022 – Present

Sales Agent at Comparion Insurance Agency (Liberty Mutual), Denver

Acquired and maintain licenses in the lines of property, casualty, life and health insurance sales

Interview prospective clients to determine suitability for a variety of insurance products including homeowners, auto, life, and specialty lines of insurance, as well as their placement within a suite of 15 carriers

Maintain an up-to-date and thorough understanding of Salesforce to service hundreds of clients and to manage leads and prospects

Design digital marketing content in the form of event flyers, video media, and informational brochures for products

Create and present “Insurance 101” style seminars as an employee benefit for local businesses to provide education and consultation for their employees

Utilize social media apps like Facebook, Instagram and TikTok to penetrate specific target markets and generate interest in insurance

Develop and maintain relationships with partners in adjacent industries

Perform risk analysis and front-end underwriting to determine customer eligibility for particular products pursuant to carrier specific guidelines

Engage regularly with current clients to identify savings opportunities and to cross sell additional lines of business

Outpaced projected sales quota from Q3 of 2022 to Q1 of 2023

* June 2019 – December 2020

District Manager at ADP, Phoenix

Consulted with C-level executives of small businesses to provide technology solutions focusing primarily on payroll optimization, talent acquisition and retention, and risk mitigation

Forged long-standing partnerships with small businesses throughout the greater Phoenix area

Leveraged Salesforce to execute targeted email marketing campaigns and used opened/read data to perform A/B testing on content and activity

Built a pipeline of prospects and engaged each business via foot canvassing, email campaigns, partnered bank and accountant referrals, and cold calling

Used Salesforce to consult a personal book of over 300 small businesses clients and manage leads

Actively sought and maintained relationships with the banking and accounting community of Phoenix

Provided free guidance around HR best practices & Paycheck Protection Program loans during the Covid-19 Lockdown

* May 2018 – June 2019

Special Projects & Operations Team Lead at Uber, Phoenix

Managed a team of 10 individuals and worked to create efficient and effective workflows for various tasks assigned by stakeholders. Projects focused on: compliance, fraud, and analytics

Performed a long-term quality assurance document audit coordinating with state RideShare regulators to ensure that driver-partners in Florida were compliant with state regulations while active on the platform

Coordinated with stakeholders to fix/optimize inefficient workflows for various existing projects

Communicated with driver-partners via phone support to provide education on incentives, updates, and promotions

Handled sensitive conversations with frustrated customers to ensure loyalty to the platform and record user sentiment

EDUCATION

* July 2015 – May 2019

W. P. Carey School of Business at Arizona State University, Tempe, Arizona B.S. Marketing

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