LISA
RAFFAELLI
Graphic Designer
Creative Director
meet
Midland Park
NJ 07432
call
write
****************@*****.***
REFERENCES
MARY BETH O’CONNER
Director, Sales and Marketing
The Pierre, A Taj Hotel,
New York
t: 646-***-****
e: marybeth.oconnor@
tajhotels.com
SEAN VERNEY
Area General Manager
Walt Disney World Swan and
Dolphin Resort
t: 347-***-****
e: sean.verney@
swandolphin.com
MELISSA BRAVERMAN
Director of MDB Communications
t: 917-***-****
e: bravermanmelissa@
gmail.com
EXPERIENCE
2015 PRESENT
FOUNDER AND CREATIVE DIRECTOR
Turn Key Designing LLC
Provide creative design solutions to meet
business needs, managing projects
from concept through completion. Drive
development, design and execution
of marketing materials including print,
online and social media advertising,
promotional collateral, brochures,
presentations, trade show materials,
poster designs, renovation projects and
food & beverage concepts.
• Developed promotional concepts and
materials for major hotel chains includ-
ing Marriott, Pyramid Hotel Group, IHG,
Montage Hotels and SBE Hotel
• Luxury clients include The Pierre
New York, A Taj Hotel, St. Regis New
York and SLS Beverly Hills
• Through Tent Collective, Hess Trucks,
Qognify, food brands including Sprout
Organic Foods and Rita’s Italian Ice
• Mount Sinai Hospitals, Keller Williams
Realty and Wallenius Wilhelmsen Ocean
2001 2015
DIRECTOR OF CREATIVE SERVICES
Starwood Hotels & Resorts Worldwide,
Inc. New York City
Developed design deliverables that
elevated, di erentiated and functioned
on-strategy for multiple brands
including; Sheraton, Westin, W Hotels,
St. Regis, Four Points by Sheraton, Aloft
and Element Hotels. Produced signage
and collateral for multi-million dollar
renovation projects for leading hotels.
• Taking designs from creation, through
production, revisions and final output
for prepress.
• Lead brainstorming sessions with
creative teams
• A meticulous attention to detail
PROFILE
WW
Creative, hands-on graphic
design professional with 20+ years
experience in art direction and project
management for some of the world’s
leading hospitality companies, food
brands, academic institutions and
non-profit organizations. Proven
track record of developing on-brand,
impactful print and digital materials
aligned with business objectives. Known
for readiness to explore and breaking
with the expected to experiment with
what’s possible and then put it all
back together while setting the bar for
inspiration, trust and collaboration.
EDUCATION
BACHELOR OF FINE ARTS BFA
Mason Gross School of the Arts
Rutgers University
TECHNICAL SKILLS
Adobe Photoshop
Adobe InDesign
Adobe Illustrator
Adobe Acrobat
Microsoft PowerPoint
Microsoft Word
Microsoft Excel
EXPERIENCE
1994 2001
DIRECTOR OF CREATIVE SERVICES
The New York Marriott Marquis Hotel
Graphic Artist who thrives working
across functional teams, including
marketing, technical production and
sales. Lead vendor procurement
and increased productivity to
reduce printing costs throughout
all departments.
• Expert knowledge in all design
and production programs and
background in printing techniques
• Cut printing costs hotel wide by 50%
• Experience executing branding
campaigns from conception to
production, including brochures,
print collateral, and packaging
• A modern fashion-forward style
1989 1994
PRODUCTION ARTIST/
ILLUSTRATOR
Russ Berrie Incorporated
Oakland, NJ
Assisted team in the production of
illustrated material, packaging,
display and advertising projects.
Collaborate with graphic designers
to format artwork, ensure print
quality standards are met, and
collect, process and organize files.
• Packaging
• Print production
• Typesetting
• Project management
• Quality assurance and control
• Printers
• Color editing
• Photo editing
W
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