Resume

Art Director Content Strategy

Location:

Topeka, KS

Salary:

125,000

Posted:

January 15, 2024

Contact this candidate

Resume:

Daniella Floeter

Topeka, KS

512-***-****

ad2sc6@r.postjobfree.com

linkedin.com/in/daniellafloeter/

PROFILE

Multi-disciplinary art director and designer

with a strong sense of brand identity

development and strategic communications.

EXPERTISE

Creative Direction

Strategic Planning & Design Thinking

Corporate Identity

Environmental Design

Photography

Collateral Development

Branding & Brand Management

Design & Market Research

Design for Sustainability

DIGITAL SKILLS

Adobe Creative Suite

Microsoft Office Suite

G Suite

Keynote & Prezi

Sketch & Figma

AWARDS

Art Directors Club (ADC)

Type Directors Club (TDC)

Dallas Society Visual Communications (DSVC)

HOW magazine

Print magazine

Communication Arts magazine

REFERENCES

Available Upon Request

EXPERIENCE

January 2010-Current

Daniella Floeter Design Principal/Art Director

Creates focused, relevant visual design language and solutions for a diverse group of clients.

• Consult and guide clients on the most appropriate options to reach their top potential and growth goals.

• Conceptualize, design and build impactful, integrated visual and technical solutions increasing revenue 20%+.

• Work with creative teams, including copywriters, designers, and account managers, to achieve maximum potential.

• Build dedicated time lines to meet all deadlines in the most efficient time frame. November 2015 - May 2018

TreeHouse Inc. Lead Designer

Worked with VP of Creative on the implementation of the branded corporate system and customer experiences while maintaining quality assurance of all deliverables.

• Designed and implemented physical and adaptive signage package for multiple store locations.

• Scaled signage (physical and temporary) to open 2 new stores within 6 months.

• Guided marketing team on brand voice and messaging across multiple channels; digital, social, and print.

• Mentored junior-level employees to improve their design skills and knowledge.

• Oversaw the efficient use of production project budgets ranging from $2,000 to $100,000+.

August 2006- October 2010

Pentagram Design Senior Designer

Designed and produced books, identity, and collateral. Collaborated with creative and marketing teams on implementation of design to clients’ specifications.

• Created page layout templates with guidelines for clients to implement with their internal design and marketing teams.

• Coordinated and scheduled projects for the most efficient production schedule.

• Managed printing, press checks, and photoshoots. VOLUNTEER EFFORTS

Ascend Center for Learning

AIGA Austin Small Talks Chair (2005-08)

Mobile Loaves & Fishes

Slow Food Austin - Board Member

Surfrider Foundation

SXSW Volunteer

Taste of the Nation

Daniella Floeter

Topeka, KS