DON WEST

***** ***** **** *****

Jacksonville, FL 32258

904-***-**** home

904-***-**** mobile

MARKETING / COMMUNICATIONS LEADER

Accomplished professional with over 20 years experience in all facets of marketing and communications management. Achievements in writing / editing / strategy design, corporate communications / marketing program design and management, public relations and media relations, business-to-business marketing. Strengths include: EFFECTIVE MANAGER

Built and led marketing, communications, media and sales support teams, as well as networks of consultants. Directed global teams to implement aggressive marketing initiatives. Edited and proofed all team output. Ability to imagine new services, new opportunities and new ways to capture business. REVENUE GENERATOR

Developed targeting and lead generation programs at Convergys leading to three new contracts, $50 million added annual revenue, 150+ new program pursuits annually. Directed global product launch for Motorola saving six months cycle time and $400k expenses. AWARENESS BUILDER

Designed new business branding / awareness programs for several client companies, Convergys, Motorola, and Harris Corporation that increased awareness, acceptance and demand within target markets. Effective market outreach via media, analyst, and customer relations programs. Facilitated improved sales, business development and strategic alliance successes. PROFESSIONAL EXPERIENCE

Florida Blue (Blue Cross & Blue Shield of Florida), Jacksonville, Florida 2013 – 2019 Leading health solutions company

Associate Sales Manager / Senior Agent

• Onboard, train, license and supervise teams of agents

• Senior Agent / SME in medicare products

Communications / Marketing Consultant, Jacksonville, Florida 2005 – 2013 Consulting and management in marketing, communications, and business operations Virtual C-I-O, Jacksonville, Florida, 2012-2013

IT strategies and solutions consulting

• Director -- Established breakthrough marketing, and communications programs Aon Hewitt, Lincolnshire, Illinois, 2011

Global leader in HR services and management consulting

• Senior Director -- Developed communications programs for $3 billion business unit SunWorks Solar, Jacksonville, Florida, 2008-2010

Solar energy system engineering, design and installation GeoAge, Jacksonville, Florida, 2007-2010

Industry pioneer in mobility software, data analysis and GIS

• Director -- Created effective sales support and co-marketing programs Convergys Corporation, Jacksonville, Florida 2000 – 2004 Global human resources services outsourcing company Senior Director of Marketing

• Raised market awareness to “most trusted supplier,” measured by Ross Research

• Directed research, strategic and tactical marketing for $400 million new program wins

• Created effective communications and direct marketing programs based on new value proposition / unique branding; increased leads and negotiation activity 4x

• Built team, managed 4 professionals, consultants and suppliers $2 million marketing budget Motorola (Boynton Beach and Plantation, Florida; Schaumburg, Illinois) 1993 - 2000 Leading global manufacturer of advanced telecommunication systems Senior Manager – Media and Communications

• Developed successful communications programs, web presence and multimedia presentation / staging for China’s Premier visit (hosted by Motorola CEO)

• Reduced process cycle time 900% for producing private labeling radio products

• Directed global product launch for two-way radio systems with consistent worldwide communications / marketing saving six months cycle time and $400k expenses

• Initiated all-digital development process and quality-focused, quick-react processes to reduce cycle times, increase customer satisfaction, and save $4 million annually

• Managed 30 professionals, plus consultants and suppliers; $10 million budget Stackig Sanderson & White, McLean, Virginia 1990 – 1992 High technology / aerospace advertising and public relations agency Director - Account Services

• Designed targeted communications program to enhance client brand image in B2G

• Created marketing communications strategies, branding, messaging for new global company

• Helped client target and win $150 million contract in Kuwait Harris Corporation, Melbourne, Florida 1983 – 1990 Major defense contractor for electronics, communications and information systems Manager – Marketing Communications

• Managed co-op ad campaign for seven divisions within $1 billion company sector

• McGraw-Hill studies showed dramatic rise in marketplace awareness and preference

• Managed 8 professionals, plus agency and consultants; project budgets up to $10 million. EDUCATION AND OTHER BACKGROUND

BA with honors, History / English, Bethany College, Bethany, West Virginia Graduate Studies in Business Administration, Gannon University, Erie, Pennsylvania Motorola Management Institutes, Schaumburg, Illinois Over 2000 hours of professional development training in management, communications, marketing, quality, telecommunications, health insurance laws and regulations, and sales support.

Contact this candidate