Salesforce Com Marketing Cloud

Tejaswani Bemarasetty

Dallas-Fort Worth Metroplex

***********@*****.*** 469-***-****

linkedin.com/in/tejusalesf Work Authorization: Green Card

Summary

Experienced Salesforce Advanced Administrator and Developer with a strong background in computer science and various certifications. Proficient in creating and managing dynamic Salesforce applications, automating business processes, and improving data flow. Skilled in Salesforce.com and CRM implementation, covering configuration, customization, integration, deployment, community engagement, and transitioning from classic to lightning interfaces. Looking forward to using these skills in a role that promotes growth and contributes to the success of the organization.

Key Highlights:

•Extensive experience in using SFDC Salesforce.com CRM platform, including Visualforce, Apex, and Java Technologies, to work as a Developer and Administrator.

•Skilled in navigating Software Development Life Cycle (SDLC) stages and project processes, ensuring high-quality outcomes.

•Hands-on expertise in setting up Administration and Force.com, with a solid grasp of tools like Apex, Visualforce, and Apex Data Loader for integration.

•Proficient in developing Lightning Web Components (LWC) for enhancing user experiences.

•Capable of managing SFDC Administration tasks, including roles, profiles, layouts, workflows, emails, approvals, reports, and tasks.

• Implemented customized Salesforce CPQ.

•Strong knowledge of Apex development, including creating objects, triggers, Apex classes, and controllers.

•Able to translate business needs into Salesforce.com designs, including creating relationships, workflows, triggers, and email alerts.

•Skilled in using Force.com Web services API to connect and access data across different users.

•Expert in working with standard Salesforce objects like Accounts, Contacts, Opportunities, Products and Price Books, Cases, Leads, Campaigns, Forecasting, Reports, and Dashboards.

•Proficient in writing queries (SOQL and SOSL) for Visualforce and Apex enhancements.

•Proven experience in managing data migration from different sources to Salesforce.com, using tools like Apex Data Loader and Import Wizard.

•Familiarity with Salesforce Lightning tools, including schema builder, process builder, app builder, and lightning connect.

•Developed personalized and dynamic content for email campaigns using AMP script within Salesforce Marketing Cloud, enhancing customer engagement and response rates.

•Well-rounded understanding of SDLC phases, demonstrated through excellence in Requirement Gathering, Analysis, Designing, Development, and Testing.

•Proficiency in Salesforce Flows, facilitating streamlined automation and workflow processes.

•Strong grasp of REST and SOAP APIs, enabling seamless data exchange and integration with external systems.

•Experienced in utilizing declarative tools like Process Builder and Flow to automate complex business logic without writing code.

•experience designing and implementing Salesforce Marketing Cloud solutions. Skilled in coding, automation, and integration for effective marketing campaigns.

•Implement responsive and visually appealing email campaigns using HTML and CSS within Marketing Cloud platforms.

•Experienced in maintaining dynamic landing pages and microsites, utilizing front-end technologies such as HTML5, CSS3, and JavaScript to enhance user experience.

•Integrated backend functionality to web applications, ensuring seamless data flow and interaction with Marketing Cloud APIs for personalized customer experiences.

•Capable of designing and implementing custom validation rules, workflows, and approval processes to streamline business operations.

Experience

Salesforce Developer/Admin/SMFC

HCL Enterprise

Jul 2022 - Present

Client: Bank of Brazil

•Skillfully employ Salesforce platforms, including Marketing Cloud, Service Cloud, and Administration/Apex, to optimize data management.

•Showcase expertise in customizing standard Salesforce objects—Accounts, Contacts, Opportunities, Products and Price Books, Cases, Leads, Campaigns, Forecasting—enhancing insight through Reports and Dashboards.

•Utilize analytical skills to interpret and present data through Salesforce Reports and Dashboards, facilitating well-informed decisions.

•Leverage advanced tools like Journey Builder, Automation Studio, and Contact Builder to develop and execute engaging campaigns, elevating customer interaction.

•Design and maintain responsive email templates in Marketing Cloud using Amp Script, SSJS, HTML, and CSS, enhancing visual appeal and communication effectiveness.

•Navigate complex data intricacies in SFMC by creating tailored journeys, segments, data extensions, and suppression lists, ensuring precise targeting and personalization.

•Facilitate smooth data movement by effectively importing and exporting data to/from Salesforce Marketing Cloud, maintaining data accuracy and integrity.

•Lead end-to-end marketing campaigns through Email Studio within Marketing Cloud, amplifying brand visibility and engagement.

•Spearhead IP warming initiatives, contributing to improved email deliverability and campaign outcomes.

•Used Force.com toolkit including Apex Classes, Apex Triggers and Visualforce pages to develop custom business logic.

•Developed and implemented Marketing Cloud solutions for email campaigns and customer journeys.

•Collaborated with teams to gather requirements and customize Marketing Cloud features.

•Integrated Marketing Cloud with CRM systems, improving data accuracy.

•Collaborated with marketing teams to implement responsive and visually appealing email campaigns using HTML and CSS within Marketing Cloud platforms.

•Developed and maintained dynamic landing pages and microsites, utilizing front-end technologies such as HTML5, CSS3, and JavaScript to enhance user experience.

•Integrated backend functionality to web applications, ensuring seamless data flow and interaction with Marketing Cloud APIs for personalized customer experiences.

•Utilized AMP script for data manipulation and retrieval, ensuring accurate and relevant information was delivered to recipients based on their profiles and interactions.

Salesforce Administrator/Developer/SMFC

Infodat

Nov 2018- Jun 2022

•Developed and maintained Salesforce objects, fine-tuned fields, curated page layouts, and crafted impactful reports and dashboards.

•Took charge of Salesforce orgs, from setting up users, profiles, and security to shaping sharing rules, custom fields, apps, and more.

•Engineered custom workflows, processes, and validation rules to automate business operations and bolster data quality.

•Skillfully imported data from Excel sheets into crucial areas like Leads, Accounts, Contacts, and Opportunities, leveraging tools like Data Loader and Import Wizard.

•Navigated multiple Salesforce.com standard objects such as Accounts, Contacts, Leads, Opportunities, Reports, and Dashboards.

•Skillfully composed SOQL and SOSL statements within custom controllers, extensions, and triggers, adhering to Salesforce.com’s Governor limits.

•Developed Custom Objects and tailor-made reports, along with designing Visual Force Pages to enhance functionality.

•Strategically implemented field-level security, profiles, and system audit trail setup for comprehensive control.

•Developing Lightning Web Components (LWC) for enhancing user experiences.

•Devised intricate workflows and approval processes that intricately weaved into business logic.

•Pioneered the creation and configuration of diverse Custom Reports and Report Folders, catering to the unique needs of varied user profiles.

•Mastered the art of writing Triggers, including complex-level collections like maps within maps, nested lists, and sets—resorting to them when SOQL falls short.

•Seamlessly harnessed Flows and Process Builder to rapidly deliver custom business processes.

•Crafted custom components for visual force pages and visual force email templates, boosting user experiences.

•Designed Lookup and Master-detail relationships on objects, enhancing data architecture.

•Showcased expertise in using SOSL and SOQL queries to fetch data from diverse related objects.

•Orchestrated the creation and deployment of Custom tabs, validation rules, Approval Processes, and Auto-Response Rules to optimize automation.

•Navigated the creation of Profiles, meticulously enforcing Object-level, field-level, and record-level security.

•Proficiently tackled Apex triggers and Classes, adding technical depth to implementations.

Education

Gayatri Vidya Parishad College of Engineering

Bachelor of Science - BS, Computer Science

Trailhead by Salesforce Trailhead Ranger

https://trailblazer.me/id/tejaswaninaidubemarasetty

Licenses & Certifications

Salesforce Certified Sharing and Visibility Designer - Salesforce 3710808

Salesforce Certified Advanced Administrator (SCAA) - Salesforce 3560469

Salesforce Certified Platform Developer II - Salesforce

22681048

Salesforce Certified Marketing Cloud Administrator - Salesforce

3464907

Salesforce Certified Marketing Cloud Email Specialist - Salesforce

3496992

Salesforce Certified Platform Developer I - Salesforce

21735254

Salesforce Certified Platform App Builder Certification - Salesforce

2406565

Salesforce Certified Administrator (SCA) - Salesforce

21500391

Skills

Salesforce.com platform • Workflow and Approvals • Integration • Visualforce Pages • Salesforce

Lightning Apex Data Loader • Data Management • APEX • Chatter • Salesforce.com

Administration • Mobile • Marketing Cloud • User Interface • App Logic • Journey Builder. Email Studio. Automation Studio. AMP script for Salesforce Marketing Cloud

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