Kaylee Ireland

ad2px4@r.postjobfree.com c:616-***-**** LinkedIn

SUMMARY

Accomplished Marketing and General Management student with multiple internship experiences, and a strong skill set. My roles at The Michigan MedSpa Association, Urban You Medical Spa, and American Dunes Gold Club have honed my marketing, sales, social media, and leadership skills. Through the Seidman Mentorship Program and Professional Sales Association, I have gained insights into industry best practices. My technical proficiency in IT support, adds versatility to my background. I am enthusiastic about continuous learning and eager to contribute my creativity and analytical sense to a forward-thinking organization.

EDUCATION

Grand Valley State University; Grand Rapids, MI May 2024

Seidman College of Business

Concentration: Marketing and General Management

GPA: 3.5/4.0 Deans List

Mentor, Seidman Mentorship Program (2022-2024)

Professional Sales Association – VIP Status

Coursework-Professional Selling

Conducted successful B2B sales role play with client, showcasing the ability to build rapport, drive implications, need payoff questions and addressing objections. Cumulated event with successfully executing a trial close.

Secured another interview through effective scheduling demonstrating proactive sales skills.

Gained real-life experience in conducting and closing a sale, providing a strong foundation for success in the sales industry.

EXPERIENCE

The Michigan MedSpa Association; Grand Rapids, MI March 2023-December 2023

Marketing Intern

Planned and developed social media campaigns while engaging with customers on various channels.

Increased Instagram following by 200% and LinkedIn by 400%.

Designed visually appealing Canva templates for marketing materials, ensuring consistency with MISpa’s brand identity.

Conducted comprehensive research on legislative issues affecting nurse injectors in Michigan, identifying key advocacy priorities for MISpa.

Organized educational seminars and workshops equipping members with the latest industry knowledge and best practice.

Urban You Medical Spa; Grand Rapids, MI August 2023-December 2023

Marketing Intern

Designed and launched targeted email campaigns using Klaviyo, which increased growth along with direct revenue.

Collaborated with cross-functional teams to align marketing strategies with business objectives, ensuring consistency in messaging and branding across different channels.

Responded to customer inquiries and feedback received through various on-line channels ensuring excellent customer service and fostering positive relationships with clients.

American Dunes Golf Course; Grand Haven, MI April 2021-Setember 2023

Marketing & Sales Intern, Pro-Shop Brand Ambassador, Bartender, Server & Beverage Cart

Developed strong interpersonal skills by communicating effectively with staff to achieve business goals.

Maintained high accountability on personal cash drawers.

Trained new members on Beverage Cart and Pro Shop and provided recommendations to increase sales.

Scheduled t-times and encouraged repeat bookings.

Grand Valley IT Services; Allendale & Grand Rapids, MI September – November 2020

Student Technician August 2022-March 2023

Provided helpdesk assistance to students, faculty, and staff.

Supported classroom and conference room associates with technical support.

Troubleshooting of all classroom presentation technology including minor equipment maintenance.