BILL KREIGHBAUM

Graphic Designer

PROFILE Award-winning creative director able to translate client goals into a clear strategy and integrated campaigns that engage consumers and deliver ROI. Effective leader who empowers creatives to do their best work while achieving marketing objectives. Senior art director who concepts and sells big ideas that build brand equity and awareness.

SKILLS Creative Direction / Art Direction / Creative Strategy / Digital & Social / Integrated Marketing / Branding / Print

Team Leadership / In-Store & OOH / Broadcast / Email / B2B & B2C Advertising / Copywriting / Adobe CC

WORK ANSIRA ADVERTISING / Sr. Art Director / Dallas, Texas / 2016 – 2019

Baskin-Robbins, Mitsubishi Motors & Rent-A-Center

•Led creative on social and email work for Mitsubishi Motors to drive car registration and dealership service.

•Art directed a high-volume of weekly email campaigns and social advertising for Rent-A-Center.

•Directed and produced quarterly multipiece point-of-purchase kits for Baskin-Robbins.

KREIGHBAUM CREATIVE SERVICES / Creative Director / Dallas, Texas / 2014 – 2016

AAA, ServiceMaster, Shoe Stories of Sausalito, Texas Health Resources, Western Union, Peoples Health & BNSF

•Partnered with agencies and marketing directors to develop and produce broadcast, print campaigns, banner ads, and OOH campaigns.

•Art directed and wrote copy for multiple magazine campaigns that significantly increased store traffic and revenue for Shoe Stories of Sausalito.

•Concepted print, web, and radio work for the launch of Western Union’s travelers’ service.

PUBLIC STRATEGIES / Manager, Creative Services / Oklahoma City, Oklahoma / 2013 – 2014

State of Oklahoma

•Directed a staff of five at a public affairs PR firm to create messaging and campaigns for advocacy programs assisting low-income families.

•Produced work for print, outdoor, broadcast, and digital channels.

FREELANCE / Creative Director / Dallas, Texas / 2010 – 2013

UT Southwestern, Sam’s Club, Borden, Tyler Technologies & Rent-A-Center.

•Partnered on broadcast development for UT Southwestern’s Simmons Cancer Center that significantly increased audience awareness of its world-class facilities, cutting-edge treatments, and devoted staff.

•Produced an integrated campaign for Borden Milk that created unique product differentiation.

INTEGER GROUP / Vice President & Group Director / Dallas, Texas / 2002 – 2010

Bimbo Bakeries (Thomas English Muffins, Arnold, Oroweat, Entenmann’s), 7-Eleven, Pioneer Electronics & MasterCard

•Led successful agency groups to develop and execute clients’ marketing messages across broadcast, in-store, web, national print, and events.

•Oversaw the creation and production of 7-Eleven’s first promotion with EA Sports Madden Football.

•Created Thomas’ English Muffins TV spot that scored in the top 5% in persuasion by Millward-Brown research.

•Based on the success of Thomas’ English Muffins, the agency acquired Arnold, Oroweat, and Entenmann’s brands leading to an exponential increase in revenue.

•Designed brand standards for Thomas’ Bakeries that guided all future inhouse and agency work.

•Directed creative for the launch of Pioneer Electronics’ first in-dash navigation AV receiver resulting in a complete sell out of the product in-store and online.

AWARDS The One Show / Communication Arts / International Advertising Festival of New York / Art Directors Club of New York Dallas Society for Visual Communications / Telly Awards / Dallas Ad League Finalist for Creative Director of the Year

EDUCATION Bachelor of Science in Fine Art / Illinois State University

Advertising Design Courses (Professional Development) / Texas A&M University-Commerce

williamkreighbaum.com

Arlington, TX / 214-***-****

ad2oas@r.postjobfree.com

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