DIANA HOU

dianahou.com ️ 718-***-**** ️ ad2lnq@r.postjobfree.com

EXPERIENCE

Gus.biz New York, NY

Creative Intern (Copywriter) June 2023 – September 2023

● Clients: Back Market, Lemonade, Waze, Klarna (pitch)

● Concepted, scripted, and helped produce two audio ads for Back Market’s campaign calling out big tech. Helped manage record and mix session

● Line selected for a Times Square billboard for Back Market’s Project R

● Contributed to new business pitch from start to finish: came up with the two big ideas that became central to the pitch, and supplied OOH lines, scripts, and activation ideas that made it to the final deck

● Experience across channels: audio, OOH, paid and organic social, activations, partnerships

EDUCATION

Adhouse Advertising School New York, NY

Where My Idea Sucked Until It Didn’t September 2022 – January 2023 The University of Chicago Chicago, IL

Bachelor of Arts in Public Policy June 2015

PAST LIFE

NYC Health and Hospitals, Test & Trace Corps Remote/Brooklyn, NY Program Analyst January 2021 – July 2021

● Got people vaccinated using data

Bernie 2020 Presidential Campaign Remote/Brooklyn, NY National Data Desk December 2019 – April 2020

● Got people to vote for Bernie using data

Natural Resources Defense Council New York, NY

Political and Regional Analyst January 2019 – December 2019

● Unclear if I had any real impact on the environment but I did use data Colorado Democratic Party / Polis for Colorado Denver, CO Deputy Data Director June 2018 – November 2018

● Civic engagement using data

Oracle, Inc. (Oracle Data Cloud, Data Science R&D) Denver, CO Data Scientist July 2015 – December 2017

● Advertising… but data (CPG Automotive)