SKILLS

DESIGN

Branding, Illustration, Typography,

Iconography, Photo Editing,

UI/UX Design, Persona Creation,

Prototyping, Wireframing, Layout

Design and Data Visualization

TOOLS

Photoshop, Illustrator, InDesign,

Sketch, Adobe Experience Design,

Invision, Microsoft Office

LANGUAGES

English and Indonesian

EDUCATION

M.A. GRAPHIC DESIGN

AND NEW MEDIA

Academy of Art University

2013–2017

B.F.A VISUAL

COMMUNICATION DESIGN

Petra Christian University

2008-2012

AWARDS

KOKOLA MARKETING PITCH

COMPETITION 2011

First Place Winner

DETEKSI DESIGN COMPETITION

2006 AND 2007

First Place Winner

Gabriella Sudjono

gabriellasudjonodesigns.com

ad2kf8@r.postjobfree.com

650-***-****

EXPERIENCES

FREELANCE GRAPHIC DESIGNER

2012-Present

BRAND IDENTITY AND ILLUSTRATIONS Collaborate with each clients to translate goals and visions of the company to end-users.

ALITE DESIGNS

Graphic Design Internship 2016

San Francisco, California

MARKETING AND SOCIAL MEDIA Created scalable logo and emblems to be used in company's marketing campaign.

Created social media contents for Instagram and e-blast for direct marketing and, in return, increased sales.

Created design assets and visual system guide in support of future marketing on social media profiles.

BRAND AND CONCEPT DEVELOPMENT Designed concept–based marketing collater- als for bi-monthly events to be used in online and onsite store. BOREASGEAR

Graphic Design Internship 2016

San Francisco, California

BRAND DEVELOPMENT Assisted Lead Product Designer in creating Boreas's custom patterns for 2018 season's products.

MARKETING DESIGN Designed graphic sales materials for online and onsite store. Designed print and digital assets for trade-show materials. Designed an internal brand book based on company's product. TEAMWORK KREASI INDONESIA

Part Time Visual Designer 2011

Surabaya, Indonesia

PACKAGING Designed exclusive packaging for Atlas fabric sarong brand SIGNAGE DESIGNS Created signage and environment graphics for a government hospital. BRAND DEVELOPMENT Created an internal brand book based on company's VOLUNTEER EXPERIENCES

SF DESIGN WEEK 2017

Volunteer

Collaborated with the coordinator and teammates to ensure the event moves on schedule smoothly.

guidelines.

SKILLS

VISUAL DESIGN

Branding, Layout Design,

Data Visualization, Illustration,

Typography, Iconography,

Photo Editing

UX METHOD

Information Architecture,

Wireframing, Personas,

Storyboarding, Usability Testing,

Affinity Mapping, User Flows,

Empathy Mapping, Sitemap,

Anticipatory Design, Customer

Journey, Low-Fidelity Wireframe,

High-Fidelity Prototype

TOOLS

Figma, Miro, Adobe Illustrator, Adobe

InDesign, Adobe Photoshop, Sketch,

Invision

LANGUAGES

English and Bahasa Indonesia

EDUCATION

UI/UX Designer Career Track

Springboard

2021–2022

M.A. in Graphic Design

and New Media

Academy of Art University

2013–2017

B.F.A in Visual Communication

Design

Petra Christian University

2008-2012

CASESTUDY

uiuxgabriellasudjono

GRAPHIC DESIGN

gabriellasudjonodesigns

EMAIL

ad2kf8@r.postjobfree.com

MOBILE

+1-650-***-****

EXPERIENCES

Sterling Reeves Design Agency, UI/UX Designer 2022 • Remote

• Collaborated closely with a senior designer, project manager, and engineering lead to spearhead the redesign of a customer-facing website for a global leader in science videos.

• Played a vital role in the comprehensive redesign process, contributing to desktop and mobile website version improvements.

PetSwapp, UI/UX Designer 2022 • Remote

• Conducted heuristic evaluations, competitive analysis, and secondary research to gather insights.

• Designed new user flows and developed an interactive prototype based on findings.

• Conducted usability tests and created an exhaustive wireflow for smooth hand-off. Datadog, Graphic Designer 2017–2020 • Manhattan, New York

• Revamped the Datadog’s dashboard page on the website. Designed responsive layout for website, tablet, and phone. Responsible for creating layout, thumbnails, and image selection. Achieving a modern, refreshed design consistent with the branding system.

• Produced digital and printed materials for high-profile conferences, including AWS re: Invent 2019, attended by over a million people. Created engaging printed assets (flyers, signs, posters, booklets, schedules) and digital assets (landing pages, prize announce- ments, marketing email blasts) as the lead designer.

• Transformed content-heavy text into easily digestible formats for business pamphlets distributed to partners.

• Designed simplified engineering diagrams for internal and external audiences, enhancing comprehension of complex concepts.

• Created environment graphics for Datadog’s New York and Boston locations, from wallpapers to signages. Managed the entire project as both designer and project manager, from start to finish. Led vendor selection, timeline management, and project execution for a smooth workflow.

• Developed various signage templates for internal use, promoting better communication and design consistency.

Alite Designs, Graphic Designer Internships 2016 • San Francisco, California

• Created engaging social media content for Instagram and email newsletters, increasing sales.

• Designed marketing collaterals, including posters, price tags, price signage, and brochures, for unique events in their physical store. GRAPHIC & UI/UX DESIGNER

UI/UX EXPERIENCES

Assembliss 2022 • Remote

• Designed a social media app to discover local events and connect like-minded individuals.

• Performed primary and secondary research to identify user and business pain points. Conducted competitive and heuristic analysis, synthesized results, and crafted affinity maps, personas, and user journey maps.

• Applied UX design process to conceptualize and translate into high-fidelity prototypes. Conducted usability testing with both low-fidelity and high-fidelity proto- types, iterating as required.

Truvino 2021 • Remote

• Independently designed a user-friendly app for simplifying wine selection.

• Conducted secondary research and user interviews and created affinity maps, personas, and empathy maps. Designed information architecture, user flows, sketches, wireframes, low-fidelity and high-fidelity prototypes.

• Performed guerilla testing in the sketch phase and conducted usability testing with the high-fidelity prototype, iterating as needed.

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