Project Management Social Media
Resume:
ALLA FRIEDMAN
ENTERPRISE ACCOUNT MANAGER
PROFILE / OBJECTIVE
COMPETENCIES
EMPLOYMENT HISTORY
Stuart, FL 34997
***********@*****.***
Linkedin.com/in/allafriedman
I possess three core competencies that define
my professional effectiveness. First, I excel in
building strong client relationships, fostering
trust and lasting partnerships. Second, my
expertise lies in effective cross-functional
collaboration, aligning strategies with business
objectives through teamwork. Lastly, I am a
proactive problem solver, consistently
exceeding expectations in both business and
project management by addressing challenges
and ensuring success.
With my enterprise experience in Client
Management, project management, and sales, I
offer a versatile skill set. My forte lies in
cultivating and maintaining robust client and
vendor relationships, ensuring that marketing
strategies align seamlessly with specific
business goals to drive success. Proficient in
project management, I consistently deliver
projects on time and within budget while
optimizing processes for efficiency. In sales, I
have consistently exceeded targets and built
enduring client partnerships through a results-
oriented approach. My dedication to achieving
exceptional outcomes and delivering a strong
return on investment positions me as a valuable
contributor to business growth.
Developed online marketing strategy through social selling and website eCommerce utilizing Shopify, Facebook, TikTok, and Instagram Created monthly content calendars and social strategy campaigns Consistently analyzed data from Shopify and Meta Business Manager to enhance our marketing plans, fine tune paid social strategy and campaigns and improve conversion, audience growth and traffic to site
Developed and executed innovative tactics, such as influencer collaborations and user-generated content campaigns, to expand the social media community and drive organic growth
Managed social media campaigns for real estate clients, utilizing Hootsuite for efficient post scheduling and management
Proactively nurtured and managed strong client relationships, aligning marketing strategies with their specific business goals
Utilized Google Analytics for data-driven decisions, optimizing online strategies and enhancing marketing effectiveness
Tailored clients' marketing budgets to fit their specific goals and needs Collaborated effectively with teams, driving agency efficiency improvement, and ensuring seamless coordination between departments and vendors Proficiently led end-to-end project management from client engagement through campaign execution
Generated a $1,500,000 USD pipeline in under 3 months Provided proposals, presentations and demonstrations to banks and payroll companies
Prospecting by aggressive cold calling
AJ Wholesale & Retail Boutique
CEO / CMO Remote 11/2016– 2/2023
AJ Chic is a Retail and Wholesale Boutique specialized in retail and wholesale operations across online platforms, including websites, apps, and live social media sales. TORCHx
Account Manager Remote 07/2014 –11/2016
TORCHx is a real estate agent CRM platform, website, email/text marketing and lead generation system.
Cobbs + Friedman Advertising Agency
Account Manager Remote 07/2014 – 11/2016
A Full Service Advertising Agency offering everything from Web Design, eCommerce, Brand Development, Media Buys, Search Engine Optimization, Search Engine Marketing, User Interface Development, Social Media and much more. ACH Federal
Director of Sales Remote 03/2013 – 08/2014
A leader in ACH Processing offering a highly secure, easy-to-use system for financial institutions and corporate clients.
Microsoft Office Suite
Microsoft Teams
Apple OS
Google Workspace
ChatGPT
QuickBooks
Shopify
Shopify Partners/Apps
CommentSold
ShipStation
Meta Business Suite
Slack
Canva
Tapcart
Hoot Suite
SalesForce
OmniSend
MailChimp
Sezzle
PayPal
Zoom
WebEx
Hubspot
Honed presentation skills
Data Driven
CX Management
Social Media Content Calendars
Paid Advertising on Social Media Platforms
Drip Campaigns
Blogs/eBlasts
Timesheet Management
Strong Project Management Skills
Involved in all phases of the sales lifecycle
Ability to build and maintain strong direct
relationships with clients and partners
Keen ability to troubleshoot client issues
by combining patience, determination and
persistence
RFP, RFI, ROI and SOW
Creating Quotes, Budgets
Successful & aggressive negotiation skills
Outgoing, Friendly and able to entertain
Innate ability to lead
Strong communication skills
Empathic listener and persuasive speaker
Enjoy working as a team member as well
as autonomously
Leverage LinkedIn, and other social
networks for lead procurement
Generated a $7M pipeline in 1 year
Proven track record for building new relationships in under developed territory Presented to C–Level executives at large fortune 1000 companies such as: HSN, Marriott, Six Flags, Office Depot, BrandSmart USA, FedEx, United Continental Airlines, Golfsmith, Living Social, UPS, USPS and Pitney Bowes among others Generated a $2M pipeline in under 6 months
Provided proposals, presentations, demonstrations and ROI analysis to prospects
# 1 Sales Executive with the most appointments and meetings scheduled during all trade shows and conferences achieved by aggressive cold calling and networking Negotiated and signed multi-year contracts with top Fortune 500/1000 companies generating $5M USD ARR
Closed FedEx, Blizzard Entertainment, Sony Online Entertainment, B & H Photo, FAO Schwarz and Red Hat
Responsible for every step of the sales cycle from lead procurement to Request for Information / Request for Proposal processes to final negotiation and closing Worked as a liaison with internal departments to stay on top of the roadmap and our customers needs
Top Producer 2007-2008
Managed over 20 clients handling all escalation of customer problems, up-selling additional products and services and worked with IT extensively on upcoming new projects for individual clients
Generated ARR of over $4M
#1 sales producer in e-commerce segment
Earned National Sales Leader Award for Gift Card Sales Consistently exceeded quota year to year by at least 110% Exceeded sales quota by 132% in 2005
Prevented an impending loss and increasing profitability through negotiation and Enforcement of scheduled collection campaigns
#1 Sales in 2002
Exceeded quota by 125% every year
Accertify / American Express
VP of Sales and Account Management Remote 06/2011 – 12/2012 A leader in providing data management SaaS tools and strategies for preventing eCommerce fraud and mitigating enterprise-wide risks. ClearCommerce
Senior Client and Sale Executive Remote 10/2009 - 08/2010 A leader in SaaS data management, risk mitigation, payment processing and ACH software and hosted services specializing in industries such as retail, e-Commerce, financial institutions, gaming, payroll, telecommunications and travel & entertainment sectors. Retail Decisions
Director of Sales and Account Management Remote 2/2006 - 10/2009 A leader in SaaS data management, global risk management software and hosted services in the eCommerce space. My focus was on the selling of data management fraud solutions to Fortune 500/1000 companies. Aggressive goals were met through cold-calling and industry trade show networking to build relationships with decision makers which led to eventual sales.
Chase Paymentech Solutions
Channel/Strategic Partnership Account Executive Atlanta, Georgia 3/2003 - 2/2006
Top sales leader for one of the largest merchant processing banks globally for both Card Present and Card Not Present merchant services to multiple industries varying from Retail, E-commerce to Travel and Entertainment. Channel/Strategic partners included: QuickBooks, Peachtree Software, Burger King/Dunkin Donuts, VeriSign and Home Depot. LA Fitness
Accounts Receivable Manager Dunwoody, Georgia 11/2001 - 3/2003 Lead credit and collection manager for one of the largest national fitness centers. Florida Metropolitan University
A.S. in Communication
Dean’s List
SKILLS
SOFTWARE
EDUCATION
VOLUNTEER
INDUSTRIES
LANGUAGES
TRAINING &
CERTIFICATIONS
TESTIMONIALS
eCommerce
Fraud prevention
Payments
Retail
Wholesale
Restaurant
Wholesale
IT
SaaS
FinTech
AI
Data Management
API
Social Media
Marketing
Social Selling
Mobile App
Fashion
Omnichannel Marketing
Boy Scout Troop Leader
Temple Beth Am Preschool Volunteer
Hobe Sound Elementary Library Volunteer
Temple Beit Hayam Volunteer
Infertility Coach / Mentor
Sandler Sales Negotiation Sales Training
Karrass Effective Negotiating Sales
Training
Richard Maybury Managing Purpose and
Priorities Sales Training
Consultative Sales Training
Public Speaking
Developing Your Emotional Intelligence
The 10 Essentials of Influence and
Persuasion
3 Simple Steps to the Perfect Sales Pitch
The Persuasion Code: The Neuroscience of
Selling Remotely
One Minute Habits to Success
Speaking Confidently and Effectively
Supply Chain Basics For Everyone
Digital Marketing Analytics
Data Strategy
Interpersonal Communication
Excel Essential Training (MS 365)
Content Marketing Ideas for your Editorial
Calendar
“Alla is a very dedicated employee that goes above and beyond to get things done. She is very client focused and has an incredible ability to open doors rarely seen in senior sales individuals.”
- Alasdair Rambaud
Head of US Sales
Accertify, Inc.
“Working with Alla was always a pleasure and I quickly came to know her as a very intelligent and diligent individual. She was able to effectively juggle the myriad of needs and demands that we placed on her with seeming ease and was successful in finding creative solutions to any of the issues that arose.”
- Ian Wynne
Fraud Specialist
Blizzard Entertainment
“Alla would be a tremendous asset to any organization looking for a dedicated professional who would go the extra mile to service her clients.”
- Jay Nguyen
CIO/VP
FAO Schwarz
the depth of her specialist knowledge as well as her understanding of our company’s activities proved she really did her homework... I can wholeheartedly of er my unreserved recommendation.” - Joel Goldberger
Manager, Fraud Prevention
B&H Photo Video
“If an organization is looking for a strong leader with a powerful sales background, I would recommend they pursue Alla.”
- Winston Wilson MBA
Channel Sales Manager
Chase Paymentech Services
“Alla is a seasoned sales executive with a thorough knowledge of the Retail eCommerce industry” - Todd Nestor
Sr. Sales Executive
ClearCommerce
English - Fluent
Russian - Fluent
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