Business Development Digital Marketing

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Craig Ross

**********@*****.*** • 804-***-****

LinkedIn • Midlothian, VA

Career Overview:

Prior to 2022 I worked for 20+ years with a local publishing and media company where my sales, sales management, prospecting, networking activities, and customer relations skills carry forward with many established area relationships Areas of Expertise

• Strategic Marketing Initiatives

• Advertisements/Promotions

• Profit & Revenue Generation

• Strategic Business Development

• Sales & Strategy Planning

• CRM Engagement

• Market Trend Analysis

• Sales & Budget Forecast

• Teambuilding & Leadership

Career Experience

NextAdvantage Home Aug 2023-Current

Realtor

Perform multiple day-to-day operations, comprising purchasing, selling, reversing, and renting homes for last 20 years. Create legal papers including leases, deeds, closing statements, and representation contracts. Control all marketing initiatives and monitor tactics for raising consumer interest in homes and businesses. Develop large clientele by using aggressive marketing and personal recommendations from pleased buyers and sellers. Long and Foster, Richmond, VA 2022 – Aug 2023

Realtor

Perform multiple day-to-day operations, comprising purchasing, selling, reversing, and renting homes for last 20 years. Create legal papers including leases, deeds, closing statements, and representation contracts. Control all marketing initiatives and monitor tactics for raising consumer interest in homes and businesses. Develop large clientele by using aggressive marketing and personal recommendations from pleased buyers and sellers. Ross Media Solutions (Ross Publishing), Richmond, VA 2020 – 2022 Digital Marketing Specialist

Collaborated with team members for executing campaigns in most efficient and productive manner. Communicated with clients and produces progress reports to ensure fulfillment of customer needs and achieve desired digital campaigns outcomes.

• Recognized and employed new digital marketing trends in focused campaigns by adhering to clients’ targets.

• Involved in forecasting, reaching, and understanding clients’ demands to provide exemplary customer service and enhance client engagement.

Boomer Magazine, Richmond, VA (Ross Publishing) 2009 – 2020 Director of Sales and Marketing

Coordinated with Publisher and Editor on creating compelling content for readers and advertisers. Administered and maintained own client list along with negligent accounts near sending to collections. Recruited and fired salespeople by monitoring and evaluating productivity.

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• Led team of six sales personnel by directing sales funnel for each salesperson.

• Oversaw monthly expenses for magazine, including print, distribution, and sales expenses to ensure seamless workflow and reduce extra expenditure.

• Operated in multiple positions, including working as sales manager, salesperson, and marketing director of Boomer Magazine for delivering effective performance.

Additional Experience

Regional Publisher, (Ross Publishing) Seniors Guide, Richmond VA/Cincinnati OH, Dayton OH, Roanoke VA Publisher, Ross Publishing, Richmond, VA

General Handyman, Crossing Handyman Services (self-employed), Richmond, VA Education

Associate Degree in Arts and Science

John Tyler, Richmond, VA

Bachelors in Marketing

Virginia Commonwealth University, Richmond, VA

Certifications

Certification of completion, Kenny Hart Home Inspection classes, Richmond VA Real Estate License

Volunteer Experience

Volunteer at Richmond Animal League, Midlothian, VA Volunteer at Chesterfield Food Banks, Chesterfield, VA

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