PAMELA VITALE

Location: New Hartford, CT, Phone: 917-***-****, Email: ad2j9v@r.postjobfree.com, Portfolio: https://www.xyeye.com

PROFESSIONAL SUMMARY: Over the past 15+ years, I've emerged as a CD/Lead Brand Designer who's not just about building campaigns but about diving deep into the heart of brand narratives, user experiences, experiential and social strategies. In a constantly evolving market, I ask: Is your brand pacing with the times? Does it resonate, disrupt, and inspire? My strength lies in blending unique storytelling with strategic insights, ensuring each campaign doesn't just reach its audience but resonates profoundly. Does it serve your user in an authentic impactful way? As the digital landscape broadens, my commitment is not just to lead but to empower brands to consistently step ahead, surprise, and truly engage.

TECHNOLOGY HIGHLIGHTS:

Design & Collaboration: Figma, FigJam, Miro, Canva, Wix

Project Management: Jira, Slack, Microsoft Project, Dropbox, Google Drive

Communication: ChatGPT, Zoom, Microsoft Works, Instagram, TikTok, Facebook, Whatapp

Adobe Creative Suite: Illustrator, Photoshop, InDesign, Acrobat, Premiere, After Effects

Multimedia & Presentation: PowerPoint, Figma Slides, Google Slides, Vimeo, Keynote, YouTube

SKILLS:

Collaborative Brand Design & Typography Conceptualization

New Biz and Presentations UX Strategy User Flow

Wireframing & Sketching Start-up Background Cross-Platform Experience Marketing

EXPERIENCE:

Creative Director / ACD / Brand Strategist

XYEYEcreative (sole proprietor)

New Hartford, CT Sept 2023 - Present

Founded XYEYEcreative, a brand marketing and user-centric consultancy that emphasizes brand experiences from concept development to video production, social media, and comprehensive digital strategies.

Adept at spearheading brand campaigns, including visual, user focused, writing strategy, video, and immersive experiences. Expertise in client relations, managing RFTs, business pitches, and shaping brand strategies that win.

Currently engaged as a sub-contractor ACD/Designer with ModeStudios.com. Recent accomplishments include

a virtual reality walkthrough installation, design of live event spaces, video graphic displays, presentation slides, and crafting the branded logo for a notable VR event. (Bound by NDA)

Creative Director / Storyteller / Artist

Pamela Vitale (consulting, independent)

New Hartford, CT Feb 2019 - Sept 2023

Consulted on brand design, marketing, and social strategy for variety of local businesses and entrepreneurs to help enhance their brand storytelling recognition, growth, and ROI.

Created and managed independent projects, leveraging a CT state grant by opening up "Pamela Vitale Art Studio Gallery" for multiple public showcase projects for a 6-month period in New Hartford, CT. Demonstrated artistic prowess, and community building through:

- Built an offline/online social awareness campaign through multiple outlets

- Created original mixed media artworks, which included a web3 NFT launch

- Produced multiple artist group show happenings / openings with live music

- Organized group courses in drawing, painting and grant writing techniques

Joined forces with producers and musicians to craft and launch the "PlanetXOXO" album across various

digital content and social media platforms.

Creative Director (FT Contract)

Citi, NY, NY Aug 2022 - Feb 2023

Completed wireframe, and user flows designs 10% under budgeted timeline for credit card products, mobile and desktop interfaces using Figma, FigJam, and Jira

Aggressively completed 15 UI Brand kits within a 2-week time period in Figma

Led team recruitment and onboarding, fostering a cohesive design team.

Collaborated and check status with an external agency and internal team on a large-scale credit card application project that was ported over from Sketch to Figma while helping, hire, train a new team remotely and learning and managing multiple white label wireframe, user flows, and UI team members and projects.

Helped brainstorm and design with team on development of the browser app's UI build out and ideation and then integrating the UX and brand strategies into a well thought out and complete brand bible presentation of this new product.

Design Lead / Brand Strategist (Full-time)

TechniArt Inc. Collinsville, CT Apr 2016 - Sep 2019

I provided strategic creative guidance, design direction, and branding expertise for the company and its clients. This encompassed online marketplaces, newsletters, landing pages, mobile and desktop interfaces, video displays, as well

as point-of-sale materials, posters, packaging, and all experiential design.

Co-crafted and orchestrated strategic plans and presentations in line with brand narratives.

Spearheaded branding initiatives for packaging, enhancing visual identity for national brands.

Designed online marketplace, landing pages, POS, and sales packaging solutions.

Collaborated with clients including Eversource, MassSave, Focus-On-Energy, SDG&E, PSE, Duke, Nest, aligning projects with well thought out brand objectives.

Creative Director / Brand Strategist (Consultant & Contract)

XYEYE.com, NYC, NY, Jul 2013 - Mar 2016

Established and directed a thriving brand marketing consultancy, emphasizing brand experiences. Our services cover concept development, brand storytelling, video/motion production, and integrated digital strategies.

Championed diverse brand marketing projects including experiential, e-commerce, retail, and product branding. Throughout these endeavors, consistently prioritized and excelled in client relations while crafting compelling content and fostering key vendor relationships.

I've led diverse teams and collaborated in developing the brand narratives and brand strategies with a wide array of clients, including 110Stories.com (VR app), MKTG Inc (Peligroso Tequila, Jose Cuervo), NextNewNetworks, G2 Worldwide, BeyondBBQ, Ice Buddy Systems, Grey E-Commerce, and May Lindstrom Skin. My experience spans sectors from The Body Shop to Prodigy Asset Management, highlighting my versatility and adaptability.

Conceptualized, designed, and presented new business proposals featuring innovative concepts and strategies.

EDUCATION:

New York University, NYC, Master’s degree: 2002 - 2004

Design Thinking, Experiential Spaces, Visual Mapping, and Scriptwriting

School of Visual Arts, NYC, Bachelor’s degree

Illustration & Communication Arts

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