DANYALFALLAH SENIOR GRAPHIC DESIGNER

Stouffville, Ontario L4A 0L5

ad2ipe@r.postjobfree.com

Tel: 647-***-****

With 5+ years of expertise in Graphic Design, leading UI & UX, Interaction Design, Art Directing, and designing websites, applications (iOS & Android), and Print Collateral, I create unique solutions that address specific customer needs, business context, product vision, and project KPIs. I have a great love for building engaging and accessible digital experiences that generate user demand and pleasure. I have a WAI0.1x web accessibility certification and a user-centered design strategy that influences my decisions and activities. I work closely with CX and Product teams across the organization to offer optimizations and new ways based on best practices and technological innovation. I've also managed and mentored other designers, as well as established and facilitated workshops, structured brainstorming sessions, and other cooperation activities. I am dedicated to producing high-quality work while adding value to products and customers. Senior Product Design Lead Dec 2021 – Sep 2023

• Designed and launched new products such as Direct Pay in 12 months, resulting in 20% revenue growth and a conversion increase.

• Collaborated with stakeholders to develop and implement customer research strategies, data synthesis, and hypotheses to design effective experiences with a strong understanding of accessible design and user-centric design approaches to experiences that can address user needs.

• Inspired and coached a team of managers and product designers to use the OLG design system through the full product development lifecycle, while consistently upholding OLG design standards and driving innovative solutions.

• Continued to maintain and add various channel assets and components to the design system by coordinating with other Design Leads to guarantee uniformity throughout the organization in experience design systems.

• Collaborated with peers and other design team members to discuss product enhancements and features. Senior Product Design Specialist Nov 2019 – Dec 2021

• Created and delivered OLG design system, including design assets and components for different channels (Responsive Web, iOS and Android).

• Maintained and evolved design methods, practices, and guidelines that enable data-driven consideration of design decisions and ensure proposed solutions are desirable, feasible, and viable.

• Digitized various retail games on the olg.ca transactional website, resulting in a 22% increase in conversions and increasing sales by 30% within 12 months.

• Delivered and digitized retail games and implemented them online by creating and preparing mood boards, concept sketches, presentation decks, style guides, asset libraries, and storyboards. Senior UI/UX Designer Jul 2018 – Nov 2019

• Collaborated closely with the Mobile Lead, Design Manager, Business Analysts, and Developers to successfully design and deploy high-quality iOS mobile apps.

• Designed and launched 15 iOS Apps (SNAAP, Store Navigation App) in 12 months, resulting in 20% revenue growth.

• Improved and enhanced the LCBO Mobile App UI and UX components and elements by providing significant feedback to stakeholders and vendors, and carried out the implementation in collaboration with developers

• By developing a distinct brand guideline and design system, we were able to modernize, construct, and simplify LCBO.com, Internal Portal Pages, and Internal iOS Apps.

• Generated UX concepts such as task analysis, storyboards, and use cases to accelerate user flow.

• Crafted digital branding based on UI system layout, asset identification, and project requirements. SUMMARY

EXPERIENCE

OLG (Ontario Lottery and Gaming)

www.danyalfallah.design

LCBO

DANYALFALLAH Stouffville, Ontario L4A 0L5

ad2ipe@r.postjobfree.com

Tel: 647-***-****

Senior UI Designer - ECommerce Mar 2018 – Jul 2018

• Redesigned UX for Cart and Checkout steps on homedepot.ca, increasing daily sales by 30% in 3 months.

• Wireframes were used to build visual mockups/prototypes, and the final design production-ready materials were handed to development for Responsive Web, tablet, and mobile Apps.

• Created and delivered high-quality user interfaces and UX designs for the homedepot.ca website from concept to launch.

• Participated in usability testing planning and implementation, as well as the assimilation of user feedback into final product design for Native ProReferral Mobile App.

• Projects are spearheaded to provide the common appearance and functionality that will be moved throughout the product range to achieve user interface uniformity based on the Home Depot component library design.

• Developed custom landing page interfaces with AEM, HTML, and CSS to meet client requirements.

• Worked with technical leads, engineers, and designers to develop dynamic client-side web applications across various areas of business.

Senior Visual Designer Sep 2017 – Mar 2018

• Visual mockups and prototypes were created using wireframes, and the final website design was given as production-ready files for development.

• Defined design requirements and managed product development projects for both Print and Digital.

• A redesigned and enhanced intuitive e-commerce platform increased sales by 35% in 6 months.

• Worked closely with a product manager, UX analysts, and UX designers to construct and optimize complicated user flows.

• Maintained the homedepot.ca website, updating it with new products and corporate announcements as necessary.

• Created high-quality user interfaces and aesthetic designs from concept through debut on the responsive web for various devices.

• Translated ideas into detailed designs by applying technical knowledge and understanding of Visual, Interaction, UI and UX principals.

EXPERIENCE

The Home Depot

www.danyalfallah.design

Graphic Design

University of Arts, Bachelor

(Tehran, Iran)

1999 – 2003

Agile Marketing Navigator

NavigateAgile, Certificate

(Toronto)

2022 – 2023

Interaction Design &

User Research

University of Toronto, Certificate

(Toronto)

2019 – 2020

WAI0.1X: AODA & WEB

ACCESSIBILITY

edX, Certificate

2020

EDUCATION

Figma; Sketch; Invision; Confluence;

Kanban; Jira; Adobe Creative Suite;

AEM; HTML5/CSS; Microsoft Office;

Product Design; Wireframing and

Prototype Design; Usability and

Accessibility; SEO; Information

Architecture; User-Centric Design;

Agile; Creative and Innovative;

Design, Layout, and Typography;

Attention to Detail; Visual Design;

UX Design; Team Building and

Leadership; Design System;

Creative Thinking; Verbal and

Written Communication

SKILLS

NNA (National Newspaper Awards)

1- BEST PRESENTATION - TORONTO STAR TEAM

2- PROJECT OF THE YEAR - TORONTO STAR TEAM

2015 (Edmonton, Canada)

Autism Poster Design Contest

5TH PLACE AWARD - SPECIAL JURY AWARD

2009 (Rome, Italy)

Art Department Award of

Excellence in Recognition of Top

Academic Performance

TEHRAN ARTS UNIVERSITY

2003 (Tehran, Iran)

Dean’s Award, Graphic Design

Department

TEHRAN ARTS UNIVERSITY

2000 - 2001 - 2003 (Tehran, Iran)

AWARDS

SENIOR GRAPHIC DESIGNER

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