Trade Show Global
Resume:
KAREN M. PATTON
Apex, NC 27523
919-***-****(m)
****************@*******.***
https://www.linkedin.com/in/karen-patton-3a399720
OBJECTIVE
To create strategic environments for your customers to engage through an integrated marketing program including trade shows, customer events, and special events.
SUMMARY
Global Trade Show and Customer Event Manager in the aerospace, defense, consumer electronics and orthobiologics industries. Demonstrated strategy-driven leader in the coordination, management, and on-site management of all aspects of trade shows and customer events, both large and small. Detail and goal oriented, resourceful, and highly dependable with a strong ability to work and problem-solve effectively under pressure. Exceptional interpersonal skills with teams, associates, customers, vendors, suppliers, and the public across many different cultures. Expert at team conflict resolution. Established relationships with vendors, show organizers, and associations. Expert at multi-tasking projects while managing multiple internal and external teams, as well as work as a team player. Can manage multiple projects from any global location. Experience working with the U.S. and international militaries, congressional and international delegations, embassies and the public. Experience with U.S. government compliance and import/export regulations. Familiar with international protocols and experience interfacing with many different cultures. Managed trade shows and customer events across the U.S. in cities including Washington, D.C., New York, Boston, Chicago, Miami, Orlando, Dallas, Las Vegas, Los Angeles, Anchorage, Honolulu, San Juan, St. Thomas, and everywhere in between. International experience in countries including the U.K., France, Australia, Singapore, Malaysia, Japan, South Korea, India, United Arab Emirates, and Canada.
CAREER HISTORY AND ACCOMPLISHMENTS
Bioventus, Durham, NC
Trade Show Manager
March 2022 - September 2022
Managed 150 national and regional trade shows including on-site management of national shows
Purchased event sponsorships and managed exhibit contracts
Managed trade show program with exhibit vendors
Budget management
Private Elder Care
Aug 2014 – February 2023
Life and health management of my ailing parents
Defense News, Springfield, VA
Manager, Global Trade Shows and Customer Events
March 2014 to July 2014
Coordinated and on-site managed domestic and international trade shows and customer events
Designed exhibits and supervised event installation
Negotiated and purchased event services
Budget management
Raytheon Company, Space and Airborne Systems, El Segundo, CA
Manager, Global Trade Shows and Customer Events
February 1998 to November 18, 2013
Coordinated and on-site managed 40 domestic and international trade shows, exhibits, customer and special events annually, including the Paris Airshow, Farnborough Airshow, Singapore Airshow, Australian Airshow, Aero India, DEFEXPO India, LIMA Malaysia, Dubai Airshow, Seoul Airshow, AUSA, Navy League, AFA, National Space Symposium and National Guard.
Negotiated and purchased event services
Coordinated the design and installation of exhibits
Management of a $2.8M division budget
Partnered with business development, communications, marketing, advertising, and media relations to develop a “surround-sound” strategy to market programs, products, and pursuits.
Responsible for the coordination of international freight forwarding including the required export and import documents.
Partnered with hotels and conference facilities to create company-branded events, banquets, catering, and entertainment.
Utilized event metrics to refine, improve, and reduce costs for future events, and as part of a team successfully reduced the trade show budget by over 30% annually by working closely with vendors on multiple-show discounts and targeting key programs with business development.
Hughes Electronics, Los Angeles, CA
Marketing Services Representative, Corporate Marketing and Events
July 1996 to February 1998
Coordinated and on-site managed domestic and international trade shows, exhibits, and special events as well as marketing campaigns for product introductions.
Coordinated the design and installation of exhibits, financial tracking and the management of a $1.2M budget.
Selected and managed external suppliers of creative services for graphic and video production, promotional items, and other collateral materials.
Coordinated corporate customer relations activities, including customer visits. Hosted a head of state, worked with the U.S. Secret Service, congressional and international delegations.
Magnavox Electronic Systems Company, West Coast Division, Torrance, CA
Marketing Communications/Trade Show Manager
November 1990 to August 1995
Coordinated participation and site-managed 50 domestic and international trade shows, sales meetings, and press events annually.
Coordinated marketing support and collateral materials, including the production of graphics, exhibits, promotional items, and product displays.
Supervised the production of sales literature, training materials, dealer directories, and internal and external marketing bulletins, wrote and edited copy, supervised photo shoots, and liaised with advertising agencies, the public relations consultant, and media.
Nakamichi America Corporation, Torrance, CA
Marketing Services Coordinator
March 1988 to November 1990
Coordinated sales seminars, trade shows, and company events. Purchased services and materials, including photography, printing, graphics, promotional items, and displays. Coordinated production of literature and other collateral materials.
EDUCATION
Bachelor of Arts Degree in English Literature
Radford University, Radford, VA
Minor in Political Science
Grade point average 3.4
SKILLS
Microsoft Office (Word, PowerPoint, Excel)
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